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Pay Cards and Their Utilization in The Czech Republic
Rašková, Gabriela ; Steininger, Michal (advisor) ; Pavel, Pavel (referee)
The goal of my bachelor work is the analysis of utilization of pay cards in the Czech Republic with the aim to identify the most advantageous product for a client. The partial goal of the work is general characterization of pay cards. The work is divided into two principal parts.
The first part is a literary exploration of history and evolution of pay cards in the world and in the Czech Republic. In this part there is also a general characteristic of cards, definition of their types according to different criteria and options for their use.
The second part deals with the task of analysing utilization of pay cards in the Czech Republic to eventually find the best product for predefined clientele. To attain this goal, questionnaires were distributed. Acquired data were transferred into graphs, tables and short commentaries. Lastly, the questionnaire outcome, from which was determined the target age group (age group 15-26 years) and specific orientation for the following comparison of chosen pay cards.
We can conclude from this analysis, that for the age group 15-26 years is the most advantageous product the pay card form UniCredit Bank that belongs to U konto pro mladé. This pay card allows unlimited withdrawals from ATMs in the whole Czech Republic and in foreign countries for free. Moreover, this debit card is designed for all young people between 15-26, because you do not need to produce student´s certificate, as required by other banks.
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Strategy Competitive Fight
Vyhlídal, Martin ; MBA, Stanislav Heža, (referee) ; Bartes, František (advisor)
The thesis deals with finding such a competitive strategy, which enables a well-established Copany to remain on the leading edge of sales finance market in the Czech Republic. To do that, it is necessary to acquire as detailed information about competitors´ activities, professional environment development and end-user preferences trend, as possible. Based on this information it proposes possible models of strategic options including the impact on customers, business partners and internal issues.
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Analysis of the use of payment cards in retail
PETERKOVÁ, Michaela
This thesis deals with the issue of payment cards. The current situation of payment cards on the Czech market is described and statistically verified in the practical part. The analysisis performed using a questionnaire survey of customer and retailers. The aim of this thesis is using its own research to determine to what extent the payment cards in the Czech Republic used in retail.
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Co-branding of payment cards
Přikryl, Jiří ; Křížek, Tomáš (advisor) ; Kolman, Marek (referee)
The bachelor thesis deals with possibilities and use of co-branding within the financial institutions. It mainly focuses on co-branding payment cards aiming both, the analysis of the current situation on the market for these products in the Czech Republic as well as the outline of their new usage opportunities. The theoretical part defines not only the basic concepts of the branding phenomenon but also more deeply characterizes its part called co-branding. The paper then offers fundamental information about payment cards as a product where this marketing method is commonly implied. The practical section describes progress in the amount of credit cards in the Czech Republic depending on the number of other cards issued, specifies currently offered co-branded credit cards with regard to benefits for bank, partner and consumers, and outlines new possibilities of co-branding usage within financial institutions.
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