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Identification opportunities for the selected company
FEIKLOVÁ, Michaela
The main aim of this Diploma thesis called "Identification opportunities for the selected company" is to identify the opportunities on market and to provide possible solutions how to use these opportunities. The Diploma thesis is divided into two main parts. First part is a literature overview that should give the reader the basic knowledge and understanding of the topic. Where the information was gained by studying different sources related to the main aim of the thesis. Second part is the analytical part of the thesis. Different analysis has been chosen to support the work. The marketing situation analysis was used and included the analysis of the macroenvironment (the STEP analysis), the microenvironment, market and sales. This analysis was followed by the analysis of part of the external environment (Porter's model of five competitive forces). The last part of the analytical part is focused on the internal analysis. The human resources, finance, sales and products were analysed. The findings from the analytical chapter were used for the final SWOT analysis.
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Ekonomická analýza vybraného podniku
Nájemníková, Lucie ; Mach, Jiří (advisor)
Jako téma své diplomové práce jsem si vybrala Ekonomickou analýzu společnosti Unipetrol, a. s. Společnost Unipetrol, a. s. je předním českým producentem v oblasti rafinérských, petrochemických a agrochemických surovin. Vyrábí především motorová paliva, topné oleje, aromáty, agrochemikálie, saze a sorbenty a polyolefiny (vysokohustotní polyetylén, polypropylén). S ohledem na produkci uvedených komodit zajišťuje i jejich přepravu ke koncovému zákazníkovi, ať již velkoobchodnímu či maloobchodnímu.
Cíl diplomové práce bude, na základě vybraných metod, posouzení ekonomické situace společnosti, zhodnocení hospodaření. Dále jsem si jako cíl práce zvolila analýzu okolí podniku (dodavatelů, odběratelů), analyzovat důsledky vzniklé mimořádné události na hospodaření podniku a předložit návrhy a opatření pro zlepšení a stabilizaci ekonomické situace společnosti. Diplomovou práci rozdělím na dvě části. V první je zpracována teoretická část charakterizující obecnou problematiku ekonomické analýzy. Jednotlivé analýzy se týkají finančního zdraví společnosti a vnějšího a vnitřního prostředí. Ve druhé části chci charakterizovat společnost Unipetrol, a. s., popsat historii společnosti, odvětví a vypočtené ukazatele a rozbory analýz včetně jejich interpretace, srovnání situace před a po vzniklé mimořádné události
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College Launching Business Plan
Moravcová, Michaela ; Švec, Václav (advisor) ; Karel, Karel (referee)
The topic of thesis is a business plan for the establishment of private universities. The aim is to propose a procedure for establishing a business and develop a real business plan for the launch and operation of the college. Individual work is divided into two parts, theoretical and practical. Based on the literature describes the concepts of business, legal forms and business plan with all its parts and appurtenances. In the practical part there are the theoretical knowledge into practice. There is processed actual business plan. Part of the business plan are environmental analysis, financial planning, risk and business scenarios. Finally, we evaluated the results of the practical and possibly feasibility developed business plan. On the basis of the procedures, it is possible to determine whether the project is viable and can be profitable.
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The proposal of strategic development of the business subject
Pokorný, Tomáš ; Hron, Jan (advisor) ; Tučková, Karolína (referee)
This thesis deals with the proposal of strategic development of the business subject. The theoretical knowledge from scientific literature, lecture notes, courses and trusted websites orientated on strategic control and strategic marketing were used. First part of this thesis is dedicated to business development, the mission and goals of a company, strategic control and strategic marketing including strategic analysis. It also describes marketing goals and internet marketing forms. In the operative part, there is the characterisation of the business subject followed with proper study, which includes the analysis of inner and outer ambient of a company and financial analysis. At the end there are the summary of results found and the proposal of strategic development. with the use of internet marketing tools.
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Start-up
Spurná, Petra ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
The main topic of this thesis is the introduction to the issue of the companies in the early stage with a big growth potential, so called start-ups. The first years of the company´s existence are very difficult. This is showed on the example of a real company. The original business plan can be changed a lot during the first years of the company, due to big changes in the company´s internal and external environment.
The theoretical part of the thesis summaries the issues of strategic management and making business plans, defines a start-up and summaries the options of how to finance start-ups.
There is a summary of a concrete business plan of a real company in the analytical part of the thesis. By comparison of the results from the analysis made in the original business plan and the analysis made in the present were found the reasons of the differences between the results expected and the results really achieved.
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Business Strategy Formulation
Šímová, Tereza ; Pokorná, Jitka (advisor) ; Poláková, Jana (referee)
The main target of this thesis is the formulation of alternatives business strategy of a company Modrá pyramida stavební spořitelna. The theoretical part of thesis is processed throught a literature review on the chosen topic. In the practical part of thesis there are used analyzes of internal and external enviroment. At the end of the thesis is mentioned synthesis of all gained findings and in simplification SWOT matrix are deduce possible alternatives of business strategy. Companies are advised to focus more on the weaknesses through using strenghts and opporunities of the comapany.
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Business Strategy Formulation
Pavelková, Radka ; Pokorná, Jitka (advisor) ; Michaela, Michaela (referee)
The main goal of this thesis is to analyze the inner and outer environment of a given company and to formulate a concrete strategy using the methods of strategic management. In the theoretical part of the thesis the most important terms of strategic management are presented. In the practical part of the thesis a situation analysis is done, using the stakeholder analysis, PEST analysis, Porter's five forces analysis, analysis of strategy maps, identification of sources and competencies and analysis of competitiveness. Synthesis of the partial outcomes of the different analyses is provided by SWOT analysis.
The chosen organization has been found to be weakly competitive. After taking into consideration the positive development of the czech economy and other opportunities from the outer environment it is recommended to enlarge the spectrum of available services and to eliminate the other organization's weaknesses. Also the individual strategic goals and other recommendations are outlined. The formulated strategy is a development of the existing products in the current market.
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Business Strategy Formulation
Kešnerová, Nikola ; Pokorná, Jitka (advisor) ; Tereza, Tereza (referee)
The thesis is focused on formulation a draft strategy of a company; the chosen company is named PRAGOTRADE Ltd., which conducts business in the field of recycling of constructional and demolition waste. The first part of the thesis is made of theoretical outputs, as basics for strategy creation, stemming from expert publications. Practical part starts with presenting the company and the type of its business. For evaluation of current condition was used strategy analysis, external and internal environment were examined separately. Evaluation of findings is summed up in matrix IE, from which are generated possible alternatives. Optimal company strategy was chosen by using decision-making method, which is related to the previous results. Final output from used methods is recommended for implementation with possible draft of feasibility and defence of workability.
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Gained diseases of horses' hooves
Chrbolková, Tereza ; Doležalová, Jana (advisor) ; Viktor, Viktor (referee)
Our choice of horses is based on specific kriteria. We choose horses for work or sport. We can not expect any results in ether of those sectors, without the ringht care of hooves. Because of little interest in care hoof apparatus, there are occure other health problems, which cause problems in other parts of horse's limbs.
Main part of this work includes description of chosen hoof apparatus diseases. There are stated causes of growth, its treatment and prevention. There are many diseases of hoof apparatus, so I chose the ones, which are most frequently seen in practice.
Without anatomical knowledge of hood it would be impossible to horseshoeing a horse or treat it, so I think, that it is necessary for horseshoer to have this knowledge for application of shoeing in practice. I look into this topic in individual chapter.
I sorted large amount of information about diseases of outter and inner part of hoof. Chapters included one of the most frequently occuring horse hoof diseases. Cause of development isn't clear to this day, so it is one of the most interesting diseases. Further, I mention quality of horn and it is diseases. For example: lair, cleft and rings hoof wall.
Wrong diet and excessive work are one of the most frequent factors influencing and possibly causing those diseases. Last, but not least, is unsuitable environment, where are horses kept. That is the reason why the hoof care is very important, and also stable hygiene and dietary plan for every horse idividually, depending on horse's age, work load and other factors.
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Identification opportunities for the selected company
BROUČKOVÁ, Lucie
The aim of this thesis was to identify opportunities for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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