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Usage of the culture - historical actrativness in tourist trade on example of the state castle Březnice.
VAŇKOVÁ, Pavla
The subject of the bachelory work is to evaluate the usage of the culture-historical atractivness in tourist trade on example of the state castle Březnice. The castle Březnice is cultural-historical landmark which regulary invites the visitors for it´s rich history, nice countryside and this is the motor for the tourist trade in this locality. First part of the paper is theoretical and the author is describing the town Březnice and surroundings, it´s cultural heritage and also the posibility of accomodation and catering. The next parts of the paper are conversanting about the characteristics of the locality, factor of realisation and services for free time. For the practical part was the main source of the information the marketing research. This research was done in year 2007 and 2008 within the visitors of the castle. The research give us answers to following questions: from which sources get the visitors information about the castle, what was the main impression of the visitors, the weak and strenth characteristics of the castle and also were the visitors asked about the services in the castle and in the town Březnice. Based on the specialized publications and the marketing research was done the SWOT analysis and the proposals to better usage of the castle and to grow up the number of the visitors.
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Analysis and concepts of Business Intelligence solutions and applications (in AMATI - Denak, Ltd.)
Hnilička, Václav ; Pour, Jan (advisor) ; Štípek, Jiří (referee)
The main object of this bachelor thesis is to analyze particular medium-size company and on the basis of this analysis to suggest Business Intelligence solution for needs of senior management. Whole thesis is divided to two basic parts. The first is focused on teoretical approach of Business Intelligence solution, components, from which the final form of solution may consist and its location in information system of organization. The purpose of second part is the analysis of company from which we get the strategic goals and from them to continue to plan the project whereby the preliminary analysis can be made. Based on processed analysis there was a proposal adopted of different components of Business Intelligence's solution. Everything is taking place over the company's given data. The main benefits of this thesis are in made analysis of company and elaboration of project of Business Intelligence introduction. Although the project is made in limited conditions, the senior management is providing a Business Intelligence technology overview and its possibilities of utilization. Another benefit is the possibility of utilizing the procedure by implementing of similar solutions in companies of the same focus.
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Financial analysis of enterprises engaged in retail trade in pharmaceutical products (pharmacies)
Vykoukal, Jan ; Marek, Petr (advisor) ; Brabenec, Tomáš (referee)
This bachelor's thesis is focused on financial analysis of enterprises engaged in retail trade in pharmaceutical products -- pharmacies. Firstly I will examine theoretical part which will define the different indicators (including general formulas). Then the practical part follows -- here I will make application-defined formulas of the theoretical part of the specific company (pharmacy Chlumec). I will also verbally comment proven results. For better orientation and understanding various tables and graphs are added which I will introduce both in the text and in the annexe. Calculated values of the pharmacy Chlumec will be also compared with four other pharmacies operating in Královéhradecký region. In conclusion I will make a brief assessment of the four analysed pharmacies.
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Marketing specifics of musical shows
Trvalcová, Lenka ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
This thesis deals with the specifics of marketing focused on commercial musical shows in Prague. The theoretical part of the introduction is characterized by two basic concepts, which are musical show and marketing. Furthermore, it focuses on the marketing mix, target customer, the competitive environment analysis and SWOT analysis. All these elements are generally characterized first and then applied directly to the musical environment. A practical part of the general principles is being demonstrated, by applying it on a musical show Baron Munchausen. Another section is devoted to selected marketing specifics, which comes with it. Based on principles characterized above, this thesis is trying to analyze two current Czech musical projects, "Robin Hood" and "Deti raje". In conclusion, there is mention of the specifics, which comes with musical shows when is license purchased from abroad and also on the website arising in connection with this genre.
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Marketing strategy of the family theater
Štěpánová, Lucie ; Černá, Jitka (advisor) ; Frank, Nathalie (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Minor in terms of their marketing mix. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I try to formulate my own proposals concerning the change of the present marketing mix of the theater Minor.
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Strategic analysis of the company AiP Safe s.r.o.
Mottlová, Lenka ; Krause, Josef (advisor) ; Karen, Vladimír (referee)
The aim of the thesis is to elaborate the strategic analysis of the company AiP Safe s.r.o. and formulate strategic recommendation s . The first part of the thesis is focused on external analysis (PEST analysis and Porter's five forces model). Second part describes internal resources of the company. External and internal analyses identify opportunities, threats, strenghts and weaknesses of the company which are evaluated in the SWOT analysis.
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Strategic analysis of an agricultural cooperative „Zemědělské družstvo Dolní Újezd“
Vomočil, Martin ; Schönfeld, Jaroslav (advisor) ; Horník, Tomáš (referee)
The aim of this work is to perform a strategic analysis of an agricultural cooperative "Zemědělské družstvo Dolní Újezd", which lies in identifying opportunities and threats from around of the company, strengths and weaknesses of the company and the subsequent synthesis of form of SWOT analysis. The work is divided into the two parts. The theoretical part describes several methods of advancing during working on strategic analysis. The concrete methods are worked out for chosen enterprise in the practical part. The conclusion is formulated by the strategic recommendations.
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The business plan of IMG Bohemia, s. r. o.
Hofmanová, Tereza ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
This thesis is concerned with drawing up a business plan IMG Bohemia, s. r. o, specifically it's new branch. The theoretical part deals with what the board should include a business plan, what are it's elements and structure. Of which then leads to the practical part, which is a crucial focus of this part is considered a financial plan, under which all are created planned balances and outlined the possible development of the branch. The aim of this work is to develop forecasts of the newly established subsidiary for a period of five years.
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Bussiness plan - Tower Café
Gašparík, Michal ; Schönfeld, Jaroslav (advisor) ; Kopkáně, Heřman (referee)
This thesis deals with the establishment of a business plan for coffee-bar at a specific place in St. Henry's Tower, and then evaluates whether and under what conditions the project is profitable and viable. The first part deals with the theoretical basis, namely the nature, purpose, principles of treatment and the structure of the business plan. In the practice part I use the acquired knowledge of theory and work experience. The structure of the business plan contains a general description of the company, displacement of key personalities and address personnel issues, products, PEST analysis, SWOT analysis and competitive analysis, marketing objectives, marketing mix, the definition of the components with the help of the model 4C, production and operational plan. The financial plan in addition to the necessary financial statements, cost-benefit analysis includes an analysis of critical point. Based on the information provided, this business plan can serve to any particular candidate, who would like to try to take in the facility and the industry.
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