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Internet Marketing of a Selected Company
Olejová, Jana ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práca sa zaoberá súčasnými prístupmi a praktikami Internetového marketingu. Cieľom práce je voľba a následná aplikácia nástrojov online marketingovej komunikácie, ktorými by sa zvýšilo povedomie o značke vybranej spoločnosti. Preskúmaním jednotlivých nástrojov internetového marketingu, práca navrhuje online komunikačný mix firmy s využitím sociálnych médií a online reklamy.
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Digital diplomacy - comparison of the USA and Russia
Seková, Jana ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
International relations are being influenced by progress in science and technology since its beginning. The newest mass medium, the Internet, has also significant impact on the form and development of diplomacy and international relations. These changes are most apparent on the form of public diplomacy and lead up to the creation of its new form digital diplomacy. Digital diplomacy is a topical issue in the theory of international relations, therefore there is no uniform definition of this new term. One of the goals of this thesis is to explain what digital diplomacy andto specify its characteristic features. The practical part of this thesis deals with digital diplomacy of the United States of America in comparison with digital diplomacy of the Russian Federation. The main goal of this thesis is to assess whether there exists a russian digital diplomacy and to specify its main characteristic features in comparison with digital diplomacy of the United States.
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The Web 2.0 environment and its usage in business corporations
Kapusta, Matúš ; Pavlíček, Antonín (advisor) ; Klíma, Tomáš (referee)
The main goal of my Bachelor thesis is to bring basic information about the Web 2.0 environment and its advantages for business corporations. In the first part of thesis I define the Web 2.0 environment and the key differences betweet Web 2.0 and Web 1.0. Next I describe specific advantages which firms can achieve by implementation of Web 2.0 environments elements in relationships inside the firm, relationships with costumers and relationships with business partners. The next part is primarly oriented upon social networks and I describe various tools and techniques which can be used to analyze advertising pages on social networks. The added value of my work is in analysis of a company and the method it uses social media sites. After a detailed analysis constructed with a chosen tool I purpose some changes that could improve the actual state.
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The Internet and social networks as a way of spending leisure time in secondary schools
KABÁTOVÁ, Eliška
This thesis deals with the problem of spending free time by students at the second grade of primary schools. Its aim is to find out whether the Internet and social networks have a major impact on leisure time of these pupils and whether these pupils are aware of the risks associated with the use of the Internet. The first part is divided into chapters that seek to clarify the area of leisure time, its functions, determinants and factors affecting the form of leisure time activities. At the same time, there is a summary of the sphere of media, the Internet and social networks that significantly affect people's lives. The second part is devoted to the questionnaire survey carried out among pupils at the 8th and 9th grade at primary school in Lhenice and 3rd and 4th grade students at grammar school Jírovcova in Ceske Budejovice. The research results are presented in tables and graphs. The appendix contains additional pictures that add the text of theoretical part of the thesis as well as a model questionnaire submitted to the respondents.
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Prevention of cyberbullying at primary schools in Příbram
KOČOVÁ, Magdaléna
My bachelor thesis deals with the issue of cyberbullying. The theoretical part, which is divided into three chapters, introduces typical bullying and its stages. I briefly describe the characteristics of an aggressor and a victim. Then, a term cyberbullying and the difference between bullying and cyberbullying are explained. I introduce the means and ways how cyberbullying spreads. I present the best-known cases of cyberbullying in the world and in the Czech Republic to illustrate what effects the bullying in virtual space can have. The final part deals with the prevention and various types of prevention are explained. The practical part of the thesis describes a research study which was conducted among the methodologists of prevention at primary and secondary schools in Příbram. Finally, I present the interpretation of the results.
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Information about the internet and options of its use in the leisure publicated in Lidové noviny in years 2003 - 2011.
SCHWARZOVÁ, Kateřina
Work is focused on texts, which were publicated in Lidové noviny between years 2003 - 2011 and which give us information about the internet useful in leisure. Individual chosen texts are then classify according to three criteria. Firstly, they are sorted according to the topic, which they are talking about. Secondly, texts are sorted according to sections in which we can find them in the text and finally there are mentioned journalistic genres in which textes are written and their brief description. All division precedes clarify the issue of leisure, which is essential for this work and then the relationship of media and leisure. There are indicated functions of the media and spare time too. The most common free-time activities are graphically illustrated.
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The Internet as a tool of communication and business promotion
Procházková, Anna ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The paper deals with the Internet as a tool of business promotion and marketing communication. It contains a general definition of marketing communication, integrated communication and online communication. The paper partly deals with importance of the Internet, and its future as well. It provides an outline for the current use of the Internet as a medium for company's online presentation. The paper is in detail focusing on efficient design of websites, graphic and context advertising, advertising through social networks and online PR. The practical part includes the description of Internet utilization for marketing communication and promotion in the company Clever Decision. The aim of the paper is to assess the Internet as a medium which is nowadays becoming more and more favoured. The benefit of the paper is to make recommendations for the company, which should improve its online presentation and raise effectiveness of its marketing activities.
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The Historical maps available on the internet
SCHMIED, Lukáš
With coming of digital technologies, cartography has changed a lot. Today?s cartographic products are usually created in the digital form, as vector drawings. These data are able to be published either in desktop applications or in the Internet.The data can be not only displayed, but they can be published by the Web Map Services technology. The data can be in an easy way joined to any GIS application keeping appropriate standards.
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Internet as the Means of Communication with Adolescents
LEMBERKOVÁ, Klára
The purpose of the bachelor work was to find out for what activities the adolescents use the services of the Internet. The theoretical part is primarily focused on the period of adolescence, its characteristics and the personality of an adolescent and also on the activities to which the adolescents attend on their ordinary days. The work further deals with the significance of the communication with adolescents and it finally describes the theme: the Internet and the specifications of the electronic communication related to it. The practical part is specified by a research probe ? a questionnaire, which tries to find out how often and with which activities the adolescents are concerned in the milieu of the Internet. On the basis of the research it was discovered that on the average the adolescents spend 1-3 hours on the Internet every day. The communication represents the most frequent activity.
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