|
| |
|
|
Tourism and recreation in České Budějovice
KOPÁČEK, Milan
The aim of the bachelor thesis is to describe tourim and recreation in České Budějovice and his nearest surroundings. Further work assessment the structure of assumtion for tourism in this area, it was research, what attractiveness offer research area for visitors. This thesis devote problems of the visitor´s relationship to the environment of visited places. Thanks to questionnaire is to evaluate the structure of the present visitors on three research areas in České Budějovice. Last aim of this work is identify suitable topics for the best use this area for tourism and recreation.
|
|
|
Tourism and recreation in selected area of Šumava mountains and its foothills
PIŠNOVÁ, Lucie
This work attends to the area of South Prachaticko. The chief aim of my work was to evaluate the current state of tourism in the choosen area. The thesis deals with assessment of the structure of assumptions for tourism. For this assessment was found out the offer of the particular attractions. Through questionnaire research the current customers were assessed. For this evaluation there were examined the image of individual sites, the intensity of feelings, experienced by visitors, the perception of the sites, operating activities and the motivation to visit the area. The last aim was to assess opportunities for further development of tourism in the service area.
|
|
|
Analysis of menu cards at choice primary school from aspect of advised nutritional doses
BARTOŠ, Ladislav
Diploma thesis is based on the research which was carried out at the Primary school Velešín in the school year 2007/2008 and was focused on the pupils of fifth, seventh and ninth grades. The objective of the thesis was the analysis of the menus to find out saturation by macro-nutrients and selected micro-nutrients according to the nutritional requirements for school children. Research investigation might be divided into four parts. First part lied in the collection of the menus for the school year, their analysis in the programme NutriDan and following comparison to the norm of need of a school lunch, which is 35 % of a total daily nutritional dose. In the second part the variety of menus was assessed on the basis of repetition rate of particular meals in the school canteen in a month. The third part was the carrying out a questionnaire research of eating habits in pupils. In the fourth part the testing hypotheses were statistically assessed by means of chi-square distribution test. Out of gained results it was found out that required energy was fulfilled only in girls of ninth grade. The fulfilment was at the level 36.14{--}38.29 % of recommended daily dose (RDD). In other grades the energy was undervalued. Proteins were over the limit through the whole year. In the pupils of the fifth grade the fulfilment was in the interval 72.66{--}98.24 % of RDD (the average was 84.7 %), in the pupils of the seventh grade in the interval 55.28{--}74.22 % of RDD (the average was 64.2 %) and in the pupils of ninth grade in the interval 64.93{--}103.15 % of RDD (the average was 82 %). The fulfilment of carbohydrates was insufficient. In the fifth grade it was in the interval 18.81{--}25.35 % of RDD, in the seventh grade only in the interval 16.27{--}23.52 % of RDD and in ninth grade in the interval 21.54{--}29 % of RDD. The intake of lipids was excessive in the girls of the ninth grade (37.56{--}46.21 % of RDD). The fibre was in the norm of need. Out of the observed micronutrients calcium was deficient; the fulfilment was not over 21.62 % of RDD in the pupils of the fifth grade, in the pupils of the seventh grade 19.82 % of RDD. In the pupils of the ninth grade the fulfilment was in the interval 21.37{--}27.86 % of RDD. Through the whole year, vitamins B6 and B12 were over the limit. By the assessment of variety the low rates of leguminous soups, fish, fruit and vegetables were found out. Pork meat and sweet meals were excessive in several months. In boys increasing trend of Body Mass Index (BMI) depending on their age was evident; with higher age more respondents left out breakfast and had lunch more off the school canteen, which might be one of the causes of overweight or obesity in children. The consumption of fruit and vegetables was insufficient. Tested hypotheses proved the following: physical activity did not depend on respondents{\crq} sex; respondents{\crq} BMI depended on regular consumption of breakfast, time spent at a TV set and a computer did not depend on the age of respondents.
|
|
|
Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City
DENKOVÁ, Lenka
My bachelor work deals with the Event marketing and its role by the formation of tourism trade products in tourist information centre in Pilsner City. The problem which I solved in my work is an unsufficient cooperation between ZOO and IC. The result of my work is a suggestion of solution how to intensify and improve the cooperation between the IC and the ZOO in Pilsen, with minimal requirements on their budget. I believe that my solution would bring benefit not only to those two organizations but would also be attractive for general public.
|
|
|
Marketing strategy of Giftisimo
Schützová, Karolina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis focuses on the marketing strategy of Giftisimo. The company was established in 2003 and runs the gift-wrapping services in Prague, Plzen, Pardubice, Brno and Bratislava. The goal of this thesis is to introduce the company, settle the strongest competitors in the Czech republic and determine its market position of Giftisimo.Based on the analysis, I suggested some recommendations that could help the company to improve its marketing strategy and gain a better market position in the Czech and the Slovak republic.
|
|
|
Guests´ satisfaction with Hotel Kaskády services
Slobodníková, Stanislava ; Králová, Tereza (advisor) ; Lorencová, Hana (referee)
The goal of my diploma theses is to use the questionnaire research to analyse the Hotel Kaskády guests' satifisfaction with the services provided. This work is trying to focus on psychology of satisfying customers' needs and the uniqueness of each guest's personality. The other goal is to improve the questionnaire form used for the hotel research and come out with the ideas how to make it more simple for the guests and more practical and valuable according to the results the questionnaire brings.
|
|
| |
|
|
Socioeconomic analysis of Prague’s district Vinor
Kovář, Petr ; Říhová, Gabriela (advisor) ; Paláčková, Jana (referee)
I chose socioeconomic analysis of Prague's district Vinor for elaboration of my work. In the opening I want to introduce the district itself including its surroundings. In the individual chapters of the bachelor work I am going to discuss the history, transportation, culture, living, and education. I would like to concentrate on the structure and development of the population later. As part of my bachelor work I am going to perform questionnaire research, where I am going to examine the indicators of the population from different points of view. In following parts of the work I will elaborate SWOT analysis, which defines strengths and weaknesses, opportunities and threats of the district. Based on gained information I am going to elaborate suggestion, which would direct development of the town district in medium and long-term perspective. This analysis will mainly be a result of previously gained information from the questionnaire research. The goal of this work is to provide complex view of the town district and suggest opportunities of its future development including utilization of the financial grants from public sources or European funds. Another goal of this work is to provide comparison of the town district and Prague as a whole from many different points of view. Discussing especially population indicators, natural resources and individual types of economic activities.
|
|
|
Buyer decision process in travel and tourism
Batulková, Monika ; Koudelka, Jan (advisor) ; Dvořáková, Jitka (referee)
The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.
|
guest ::
