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Internet Advertising Campaign of Educational Institution
Novák, Michal ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
Tertiary education is undergoing and will go through many political, demographic, as well as market changes. These changes should lead universities to respond in a certain way to avoid existential problems that may ensue. One way is to use marketing tools for promotion of their educational programs. This thesis deals with the essence of marketing management of a university and its broader context of promoting the school outside. Identifies ways to effectively promote the university on the Internet with specific examples of internet marketing campaigns of Faculty of Management, University of Economics in Prague in order to increase demand for undergraduate education program at the faculty.
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Regional competitiveness in the EU
Vaňkátová, Pavla ; Damborský, Milan (advisor) ; Kouřilová, Jana (referee)
The aim of the master thesis is to evaluate the competitiveness of the individual countries of the European Union, to specify which member countries art most competitive and on the other hand to determine which countries are among the other EU states dropping behind. The subject of this thesis is at first defining the concept of competitiveness, evaluation of different methods used for its measurement and description of tools, which are used by EU in order to increase the competitiveness of EU countries. In the second part is defined the competitiveness of the EU countries using the analysis of relevant data based on stated of criteria.
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Compiler generator based on restarting automata
Procházka, Jan ; Plátek, Martin (referee) ; Mráz, František (advisor)
Restarting automata, in their most general form, represent a very strong theoretical model recognizing much wider class of languages than the class of context-free ones. Hence, our goal was to design a tool which for a given restarting automaton (in human-readable format) generates a program computing the meaning of an input text. In order to enable that, this thesis extends the model of restarting automata by adding semantics to its meta-instruction. The resulting program is a compiler-compiler (CCRA) inspired by the tools such as flex or bison. However, the CCRA uses restarting automaton instead of a context-free grammar. The implementation as well as the output are realized in C++ which ensures the compatibility with both Windows and Linux systems.
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Communication of information in the information design
Kasalová, Martina ; Sluková, Petra Zia (advisor) ; Minařík, Karel (referee)
The topic of this graduation thesis is the Communication of information in the information design. Information design is a multidisciplinary field that applies knowledge from many areas in order to transfer information efficiently. The work defines methods, means and tools of information design and assesses their practical impact. The practical part describes the use of information design on the example of communication of traffic information by The Prague Public Transport Company, Inc.
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Graphical User Interface in MATLAB v7.1
BRABEC, František
The main aim of this bachelor thesis is focused on the creation of the text, which serves as a tool for creation and development of a graphic interface in the programming language MATLAB. The content of this thesis is focused on the basic introduction to the MATLAB programming package, its history, creation of m-files and description of the work during the creation of the Graphical User Interface. The main accent is put firstly on the correct proposal of the GUI application, on its utility and on its computational part in order to ensure the maximal effectiveness for users. By the combination of all these parts in GUI setting the application with a huge potential can be created.
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Influence of commodity costs on the price of FMCG products
Baituyakova, Danagul ; Tyll, Ladislav (advisor) ; Machek, Ondřej (referee)
The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the model and gives more real life examples of how the price is set, besides the commodity influence. Thanks to it, a reader will be able to draw conclusions from the given information and deeper understand the complexity of the FMCG market industry.
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Legal tools for the protection of clean water
Martočková, Mária ; Sobotka, Michal (advisor) ; Stejskal, Vojtěch (referee)
8 Instruments of the protection of water quality (Summary) The purpose of my thesis is to examine the actual problem of water pollution and to analyse certain legal instruments that are set in order to protect water quality. The thesis is composed of three chapters, each of them dealing with different aspects of the protection of water quality. Besides chapters, the thesis includes an introduction and a conclusion. The introductory part of the thesis gives a simple reason for choosing the topic from the point of the necessity of the water protection. Chapter One refers to the subject, reasons and aims of the protection. The chapter is divides into three parts. The importance of waters for the whole world and its population is described in part One. Part Two deals with water as the subject of the protection and focuses more on the quality of surface and ground waters. Part Three mentions goals to achieve the required water quality which are defined in the State Environmental Policy of the Czech Republic for 2004 - 2010 and in the Framework Directive on Water Management. Chapter Two also examines relevant Czech, European and international legislation in the area of the water protection. The chapter consists of four parts. Part One provides a brief description of the development of Czech water law. Part Two...
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Motivation as a tool of performance management
Němečková, Kristýna ; Kříž, Josef (advisor) ; Hana, Hana (referee)
The thesis deals with the employee motivation in order to manage their performance. The theoretical part of this thesis describes the relationship between work performance and motivation. In the theoretical basis are defined basic terms related to the issue, listed are the major theories of motivation and described are the motivational factors affecting the work performance. In the practical part are presented results of a questionnaire survey that was carried out in the company Klenoty Aurum s. r. o. At the beginning of the practical part is introduced the company Klenoty Aurum s. r. o., including its origin, history and business activities. Subsequently is introduced motivational program of the company which includes employee benefits. In the following chapter of the practical part are presented the results of the mentioned questionnaire survey that was carried out in this company. The aim of the questionnaire survey was to determine how employees look upon the motivational program of the company and how are they satisfied with their working conditions. Based on the identified informations are suggested recommendations for company executives in order to increase the motivation of their employees with the intent to manage their performance.
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Rozdíly mezi pohlavími jako reakce na prodejní pobídky
Solilyak, Maryna ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the best ways of reaching the desired consumers. In this work we will take a look at the gender differences in consumer behaviour. In particular, we would like to see different responses toward men and women toward sales promotion campaigns.
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