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The application of social stratification in marketing
Gorokhova, Anastasia ; Surynek, Alois (advisor) ; Kašparová, Eva (referee)
The aim of this Bachelor thesis is to determine information, which can be applicated for Market Segmentation, using social stratification as a segmentation criterion. Theoretical part describes social stratification, life style and market segmentation. Practical part uses statistical data and data from projects: NetMonitor from MEDIARESEARCH and LifeStyle 2010 from TNS AISA. Possible models of market segmentation are proposed basing on this data.
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Relation between consumer behaviour and social class
Le Phan, Hai Anh ; Surynek, Alois (advisor) ; Kašparová, Eva (referee)
The thesis deals with social stratification and consumer behaviour. Specifically, it deals with the influence of social class on consumer behaviour. The textbooks of marketing have already pointed out some examples of influencing consumer behaviour by social class. The main goal of the thesis is to show the influencing not only from a theoretical point of view, but primarily to demonstrate the impact of social class in real life by using collected data. The thesis adapts data from different studies and researches to demonstrate the influence of social class. Data also help to explain the possible reasons for different consumption. Different consumer behaviour of different social class is demonstrated on food consumption. The food consumption is chosen because the food is part of life of all classes.
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The Social Mobility of particular Collectivity
Kročáková, Eliška ; Novotná, Eliška (advisor) ; Syrovátka, Oldřich (referee)
The main topic of my thesis based on the Social mobility of the specific collectivity is the issue of the social mobility. In the theoretical part I have been focusing on the social stratification which is very closely linked to the social mobility. The fact is that without the clarification of the social stratification my interest in the social mobility won't be clear. There are also defined the basic terms of the main problem and its relation to a democratic regime. The practical part deals with the specific research of the existence of the social mobility in the chosen collectivity. As a research method I was using the questionnaire survey.
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The Social Stratification of particular Collectivity
Štádlerová, Jana ; Novotná, Eliška (advisor) ; Syrovátka, Oldřich (referee)
This bachelor's thesis is concerned with the social structure of population in Chodová Planá. The goal of this thesis is the analysis of social stratification in the village using application of stratification criteria of Warner's stratification model. The bachelor's thesis is divided into two main sections. Basic terms of the stratification theory, pre-stratification-theory, current stratification models and the criteria for their building, measuring and criticism of stratification are explained in the theoretical one. The analytical part deals with the analysis of social stratification in chosen village. At the beginning of this part attention is paid to the basic characteristic of chosen village, used methods and the process of collecting and processing data. The most important part is the analysis of data and creating the stratification models for Chodová Planá according to individual stratification criteria. The stratification of the society is compared with preliminary dates from Counting of people, houses and flats 2011 (Sčítání lidu, domů a bytů 2011).
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The Social Stratification of a Municipality
Petrásek, Lukáš ; Novotná, Eliška (advisor) ; Rameš, Václav (referee)
This work deals with social stratification in the selected village, in this case in the town Lomnice nad Lužnicí. The main aim is to show the social structure of the population in that area and apply it to one of the current stratification models. The theoretical part is an introduction to the problems of social stratification, explanations and definitions of basic concepts related to the topic, an introduction to demographic data of the town Lomnice nad Lužnicí and methods used for measuring social stratification. The practical part will be done processing, analysis and evaluation of data that will lead to a creation of stratification models.
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The Social Stratification of a Municipality
Hniličková, Martina ; Novotná, Eliška (advisor)
This bachelors work is dedicated to the stratificaction of social classes in the town of Sedlcany according to a given model of stratification.The bachelors work is divided into two parts.The first charter is the theoretical part, in which the terms of reference are defined, such as the basic concepts of social stratification, the stratification criteria and the sociology of the city.The second chapter contains the practical part. It includes primary research which involves the use of a questionnaire to put the people of Sedlčany into different social layers.
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Bernstein´s theory on language deficit and it´s significance in pedagogy
BLÁHOVÁ, Klára
The thesis presents the Bernstein's Deficit Theory of Language. In the first part, it deals with the introduction of the social determinants of the education by defining so-called linguistic codes. The following chapters address the question on how the present findings affect the process of education and the question of making the school education available to lower social strata. The last chapter presents the critique of this theory including its validation in the Czech Republic.
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Attitudes Towards Education And The Problem of Social Stratification
JAROŠOVÁ, Jana
The thesis deals with attitudes towards education in respect to social stratification. It describes what factors and in what way influence a student in the attitudes towards education. It surveys research in the field of sociology of education and presents an overview of research findings as well as an overview of social stratification models.
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Influence of social stratification on consumer behaviour
Krumlová, Petra ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The aim of this bachelor thesis is to determine relevant information for using social stratification as a segmentation criterion. Theoretical part deals with social stratification and social classes. Practical part uses data from project MML - TGI by Median. Analysis is concerned with different consumer behaviour of social classes. Last part is aimed at dynamism of social stratification.
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Features of social stratification in consumer behaviour
Malecká, Eva ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor thesis tries to show the importance of social stratification for marketing. There are explained causes of different consumer behaviour of particular social classes. The research "Market&Media&Lifestyle -- TGI", done by company Median, maps the consumer behaviour in detail -- this data is the basis for practical part where features of social stratification are followed regarding the consumer behaviour in a lot of different areas.
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