|
|
Strategy of brand Vichy with focus on a czech market.
Srnka, Karel ; Postler, Milan (advisor)
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main theme is analysis of current position of Vichy on the dermocosmetics market in the Czech Republic and proposals for its improvement. In the first charter is the reader present into marketing, brand and it's importance in marketing. In this charter such terms like image, insight, value and elements of brand. Second charter, which is dealing with strategies of brand governing, is followed by citer free, where all the parts of marketing and communication mix are described in detail. The practical part begins with fourth charter, that subsequently describes L'Oréal as a company, its history and structure and the structure of active cosmetics division. This chapter also describes history of brand Vichy and it's re-launch in the year of 2009. Fifth chapter goes further with description and focuses on concrete situation on the dermocosmetics market and introduces the biggest competitors. It also shows activities of brand on particular parts of marketing and communication mix. This description is the base for last chapter. That shows concrete recommendations that should be considered to better the brand strategy. This recommendations are sketched once again on parts of marketing and communication mix. Thesis is ended up with conclusion, in which the most important findings are highlighted.
|
|
|
Foreign direct investment in the Czech - Taiwan relationship
Bareš, Josef ; Adamcová, Lenka (advisor) ; Knotková, Vladimíra (referee)
The paper deals with the role of FDI in a country's economic development. First the economic development and the role of FDI in this process is described for Czech Republic and Taiwan. Further, the relationships between the two countries and EU as a major international player are analyzed. Next a comparison of the economic development and FDI in both of the named countries is carried out. In the the mutual economic and FDI relationships between Czech Republic and Taiwan are analysed. These relationships are demosntrated on the case of taiwanese FDI in Czech Republic including the reasons which lead the investor's decisions.
|
|
| |
|
|
Personal finance, investment opportunities and conventions in the CR
Mikušová, Lucie ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
We are living in the era of financial uncertainty and high volatility on financial markets. According to some experts, these circumstances will have a significant impact on the investment conventions of Czech investors in the future. Economists are afraid of even stronger conservatism and skepticism on the field of investment tools. The gab between the yield of Czech and American or Australian family portfolio will be most probably deepen thanks to this. My master thesis has the goal to briefly define financial products which are available for Czech investors. Furthermore I also explain reasons of significant differences between the average portfolio of assets and credits of Czech, eastern and western European family.
|
guest ::
