|
| |
|
|
Search Engine Marketing of Nonprofit Organizations
Slavík, Michal ; Kliegr, Tomáš (advisor) ; Nemrava, Jan (referee)
The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.
|
|
|
Growth and individual variability of the water scorpion Nepa cinerea (Heteroptera: Nepomorpha: Nepidae)
VILIMOVSKÁ, Lenka
It this study morphometric characteristics and the growth of univoltine predatory water scorpion - Nepa cinerea were studied on the basis of data measured on freshly killed individuals, the same ethanol - fixed individuals and dried individuals. The growth of this species has an exponential character. By comparing the morphometric characteristics of freshly killed and fixed individuals was found that the ethanol fixation influenced mainly weight of all developmental stages and total abdominal ventral length of adults. The same was found for the comparison of morphometric characteristics of freshly killed individuals and dried individuals. Other studied dimensions were not significantly deformed even by fixation or drying. Reducing of individula demensions by the influence of fixation and drying was uneven at different developmental stages. Reliable dimension for differentiating of individual developmental stages fixed material and the collected dried material is especially the media length of the body. Dimensions of fixed individuals and dried individuals is not significantly different from dimensions of freshly killed individuals. This project was supported by grant GA CR P505/10/0096.
|
|
| |
|
|
The methodics of creating e-lerning courses
Soukupová, Jana ; Střížová, Vlasta (advisor) ; Franc, Daniel (referee)
The aim of this thesis is to introduce the reader to creating e-learning courses. Theoretical part explains the basic terms of e-learning, presents its technological forms and tools used. Thus creates the foundations for understanding its functionality and meaning. Also mentioned are the advantages and disadvantages of the courses. The main part of the thesis proposes a new way how to create e-learning courses, based on specifics of e-learning education. This new methodics is primarily addressed to an academical environment, where majority of the e-learing courses is created. Application of this methodics is consequently demonstrated on a section of the university course.
|
|
|
IT processes management methodics
Řenč, Leoš ; Voříšek, Jiří (advisor) ; Kufner, Vladimír (referee)
This thesis deals with the IT processes management methodics, their comparison in terms of content, aim and support offered during implementation, employee training and in terms of international recognition and spread among businesses. The thesis also deals with mutual methodics relation and their respective use in business practice. The first part includes the characteristics of individual methodics and their basic concepts and relations description. The possible future development trend and the spread of individual methodics in selected countries are also mentioned in this section. The following part deals with the possibilities of certification and training for all mentioned methodics and methodics support during implementation. The current offer state of the training and IT processes management methodics support in the Czech Republic is characterized there. Contribution of these first two parts is arranged comparison of methodics to defined criteria of comparison. The final part is aimed at practical application of IT management methodics in their interrelationship. It contains raw analysis of the use of individual methodics at Česká pojišťovna and the consequent detailed analysis of the selected IT processes. Following proposals for the optimization are made for processes which were detail analyzed. This is the main contribution of this work according to following update of selected IT processes.The current valid approaches to these problems in Česká pojišťovna as well as expected future development are described in this section as well.
|
|
|
Evaluation of selected e-shops
Freiberg, Michal ; Sigmund, Tomáš (advisor) ; Šubrta, Václav (referee)
The bachelor thesis deals with the creation of a comprehensive methodology for the comparison of websites internet shops. The methodology includes all the important criteria for analysis. Furthermore, three selected internet shops are assessed using the methodology and the results of analysis are evaluated.
|
|
|
The methodics of training on the use of case studies in teaching by e-learning tools
Vargova, Antonia ; Šubrta, Václav (advisor) ; Střížová, Vlasta (referee)
The foundation of the case method, is an important part of the educational process at many leading business schools. This thesis examines the use of e-learning in preparing teachers to teach using case studies. Its main objective is to create a conceptual proposal of an educational program on how to proceed methodically to develop a tutorial for the use of case studies in teaching in schools. The proposal is divided into three parts: the draft methodology with respect to educational goals, design practical solution and sample application and illustration on existing examples of solution in the world. In first section I support my own methodological guide for the preparation of teachers to teach with case studies, which is basically divided into twelve modules. These modules focuse on the preparation from theoretical and practical point of view, and are are prepared so as to promote the teaching of e-learning tools. The next part of the proposal provides implementation of described methodology in e-learning environment, the resulting appearance of the processes, workflow, and the possible visage of the application. Consequently, I am going to show examples of applications already created by America, which can become a good basis and a source for the proposed application.
|
|
|
Audit of application systems
Smola, Martin ; Svatá, Vlasta (advisor) ; Telíšková, Vladana (referee)
This thesis is concerned with audit of application system in copany MCR Technology s.r.o., identification of problem areas and following suggestion of possibilities in solving problems, which were identified pursuant to realized audit. First part is focused on general definition and characteristic of audit with view to his goals, mission and effective realization. Then is thesis concerned with audit of information systems, where are defined instruments and methodics for IS audit realization. Second part is focused on audit of application system in company. Audit involves selection of relevant application control form COBIT methodics and their modification for conditions of small copany. After it follows realisation of audit base on select control, summary of audit finding in audit report and indentification of problem areas. The subject of the third part is draft of solutions of problem areas in application system which were identified pursuant to audit.
|
|
|
Implementation of project management in IT company
Kříž, Lubomír ; Řepa, Václav (advisor) ; Ptáček, Jiří (referee)
This thesis deals with the implementation of project management in an IT company from the sector of Small and Medium Enterprise. Its goal is to prepare the project management framework based on the robust methodics PMBoK, by which the company can begin to perform its business cases by using projects. The minor goals are the clear definition of project management and the summary of PMBoK and its features customized for the SME sector. This thesis consists of three parts: first one defines the basic terminology related to project management and includes the selection of the ideal organizational structure for project management in smaller company. Next part analyses the methodics PMBoK and it is used to derive a customized methodics for Small and Medium Enterprises.This methodics is then described more in detail in the last part with emphasis on process description. The main contribution of this thesis lies in creation of customized methodics of project management, which will be used in real life. Next minor contribution is the process of customization of PMBoK for SME.
|
guest ::
