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Commercial and legal aspects of trademark in the field of gluten-free products
Lášková, Tereza ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
The diploma thesis deals with the gluten-free labelling placing emphasis on a trademark. The introductory chapter depicts specification of products suitable for gluten-free diet. The thesis assesses and compares commercial and legal aspects of trademark, quality mark and designation specified in public law. These are evaluated in connection with products suitable for gluten-free diet. The concluding part is devoted to an analysis of the European Licensing System.
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Companies entry forms into foreign markets
Tichá, Dominika ; Němečková, Iveta (advisor) ; Olšanová, Květa (referee)
The current period of globalization, still greater liberalization of business environment and growing competition put companies in a difficult situation. To succeed, they are expanding business to an international environment. Multinational companies are expanding into the markets, where they do not yet have their own effects. Entrepreneur or company can use several forms of entry, from export and import operations, through capital-saving forms of market presence, for example licensing, franchising or industrial cooperation, to capital inputs, that can be realized through portfolio or foreign direct investment. On the one hand, entrepreneur's interest to invest is affected by the economic situation of the country, but the effects of using ICT are crucial as well. One of these factors is the high-speed mobile internet access. Mobile network operators can meet demand due to holding of specific frequencies in different bands. Nowadays, the Czech Republic has initiated new selection procedure -- auction to divide frequencies. This Auction is used to attract new mobile operators and also offer new forms of entry for them. Mobile operators need to grant permits, licenses to operate different networks. Significantly for them is entering through strategic alliances of large companies, since it is the area of telecommunications, which requires a lot of money on research and development, innovation and development of telecommunications infrastructure. The first part presents different types of expansion from export and import operations through capital-saving investments to the most complex capital inputs. The second part focuses on the current mobile service providers operating on the Czech market, and their entry into the Czech Republic. The third and last part presents a new selection procedure -- an auction to obtain radio frequencies. There are outlined some new possibilities of entering mobile network operators on the Czech market with telecommunication, which brings this auction.
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Operating system BSD
ĎURKOV, Milan
This bachelor?s thesis gives an overview of the operating system BSD Unix. The theoretical part of the work describes the history, the present and the basic information about the single distributions of this system. It also describes characteristics of the BSD kernel and natively used filesystem UFS which also compares with the Linux filesystem Ext4. The work also comprises description of the BSD license and its comparison with the GNU GPL license. The practical part of the thesis then describes the installation, configuration and practical experience of the work with desktop PC-BSD system.
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Comparison of open source accounting software
Vlček, Martin ; Kučera, Jan (advisor) ; Chlapek, Dušan (referee)
This thesis deals with open source accounting software. Its objective is to provide basic information about open source accounting software, define functional and other requirements for accounting software, compare the selected open source accounting tools and analyze the current state of the market for open source accounting software. The theoretical part brings the basics, which is related to the topic of this thesis. The next part contains my own definition of the requirements for the accounting software. Selected subset of the defined criteria is applied to comparing of the selected open source accounting software, which is contained in the practical part. This thesis also brings the overview of the market for open source accounting software. The overview and description of available open source accounting tools, and the comparison of the selected products are considered the main benefit of this thesis. The thesis could be used as an information source while selecting suitable open source accounting software.
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Creation of web applications with the use of WYSIWYG editors
ŘÍHA, Petr
The bachelor thesis is divided into two parts, the theoretical and practical one. The author´s objective of the theoretical part is to describe the issue of web designing using WYSIWYG editors and to create a guide according to given criterias. The guide will compare them on the basis of these aspects. Furthermore the author in this part will define the installation or registration of particular editors and as well he will focus on minimal requirements for an activation. Creating website for a chosen primary school is the main aim of the practical section by using just one of the mentioned editors. The practical part will be terminated by a research.
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Analysis and strategy of the company Škoda Auto, a.s. in the market of China, possibilities to expand in the markets of Southeast of Asia
Tomanová, Veronika ; Zamykalová, Miroslava (advisor) ; Hevešová, Zuzana (referee)
The aim of my work is the analysis of the company Škoda Auto in the market of China. This market is one of the key market for sales nowadays. Another aim is the analysis of potential countries for expanding of the company and trying to find a suitable strategy for enter. The first part deals with the automotive industry mainly in the domestic market including influence of world crisis. The presentation of the company, the position in the market and operations abroad are described in the second and the third part. The goal of the fourth part is the market of China, where Škoda Auto produces on basis of license. The tools of marketing mix with emphasis on China are included in the fifth part. China disposes of great potential and increasing sales, but there are another possibilities to expand its activities. The company doesn't operate in the markets of Southeast of Asia yet. I tried to find suitable strategies how to enter there.
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Software licensing
KUDRNA, Michal
This work deals with ways and means of program licensing, shows examples of licensing in companies like Microsoft Corporation, Sun Microsystems and includes verification methods to observance these license rules.
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Copyright Protection of Computer Programmes
Obermajer, Miloslav ; Hejda, Jan (advisor) ; Janda, Petr (referee)
Diploma thesis defines the elements of legal protection of copyright and intellectual property rights, which plays an important role in nowadays software development. It contains a general evaluation of the legal protection of copyright and its dynamics in the near future, which depends on the situation on the IT market, changes in the structure of customers, including their requirements. Maps the feedback between copyright law and the problems of business processes accompanying technical side of software development and modifications. Maps software links with third party products, development tools and its relationship to copyright issues. It describes distribution models and promotion to promote protection of computer programs.
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Free Software and the Possibilities of its Application in Teaching at the Faculty of Management of Prague School of Economics
Kolář, Petr ; Pokorný, Pavel (advisor) ; Kincl, Tomáš (referee)
The bachelor thesis deals with the possibilities of using free software (and very closely related open source) in academic environment. At first, it explains the term itself and principles. It slightly affects the motivation factor, which goes along with this specific model of software development and also gives an overview of the subjects, which are involved in it. Then it focuses on key legal issues, including types of licenses. A summary of the pros and cons is included as well. The main part is the concrete offer and characteristics of programs divided into groups according to the focus. At the end the thesis introduces with the examples of use in practice.
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Problems of licensing
Heřman, Karel ; Říhová, Zora (advisor)
This work concerns with possibilities of licensing. There are mentioned advantages and disadvantages of particular models. Further on, the prediction of future situation in the IT market, new techniques, trends and reasons of these changes are introduced. Work addresses to both types of software -- proprietary software and Open Source software. Next part of work deals with software piracy and problems, which are connected with it. In second part of the work are theoretical knowledge converted into practice. There is examined license politics of Microsoft and possibilities which are offered to different customers. The final part concerns with two firms which operate on Czech market. There is a view to licenses, which are owned by firms, followed by recommendation of optimization.
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