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Inflation And Real Income Of Households In View Of Public - January 2017
Červenka, Jan
A third (33%) of people believe that for the income of their household they can buy or pay less than a year ago, 53% believe that the real income of their households is about the same as a year before, and 11% of respondents said that their real income during the last year has increased. 51% of Czech citizens consider current inflation to be acceptable, 29% of people share the opposite opinion. 44% of Czechs expect that this year they will be able to buy less goods and pay less services for the same amount of money than the last year.
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Stimulating activities for the clients at the Senior Citizen Home in the context of the individual planning
ZEMANOVÁ, Marie
The bachelor work deals with leisure time activities in a given senior home. The main goal was to find out if the activities correspond with the interests and needs of the clients and if they agree with their individual plans. The study is divided into a theoretical and a practical part. The theoretical part has seven chapters. The first three chapters characterize the old age as the last part of life, the changes coming in this period and the needs of elderly people. The next chapter analyzes the role of stimulating activities for seniors. The importance of individual planning in residence facilities is described in the following part. The last chapter introduces the setting of the senior home where the research was undertaken. The practical part of the research looks into the ways of choosing and offering the activities. A qualitative research strategy was employed here. The survey was carried out by means of a semi-structured interview. The method of document analysis was used when studying the personal documentation. The research took place in the Senior Home in Pacov and included six clients and two social workers. The results of the interviews and individual plans are compared in a chart. The aim was to find out if the activities correspond with current individual plans. The research showed that the basis for successful planning and choosing leisure time activities is mapping the client's situation, recording it correctly and passing the information among the staff dealing with the client when providing the service. It is important for the staff to support the clients in order to motivate them, make them feel good in the residence facility and accept the activities offered. The research also proved that individual planning still hasn't become a method that all the staff is accustomed to.
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Celebrity marketing - Petr Čech in Česká spořitelna's campaign
Sáblíková, Lucie ; Šesták, Zdeněk (referee) ; Halada, Jan (advisor)
Bachelor thesis "Celebrity marketing - Petr Čech in Česká spořitelna's campaign" deals with a quite new term from the field of marketing communication, which is celebrity marketing. Celebrity marketing can be characterized as a communication (of companies) using faces of famous people - celebrities. This thesis tries to clarify the questions of this young field, to mediate the experiences of foreign specialists, to explain basic terms and to outline possible ways of using celebrities. Part of this thesis is, of course, the evaluation of the efficiency of ads with celebrities and comparison with ads without them. I am not oblivious to the possible pitfalls, which the marketers can actually face while executing celebrity marketing. I apply gained pieces of knowledge on one concrete chosen campaign. This is a campaign of the most prominent banking institution in the Czech Republic Česká spořitelna, which cooperates with one of the most famous Czech athletes - Czech football team goalkeeper Petr Čech. In this part I first introduce both of the protagonists and then I attend to the analysis of their multi-year cooperation. Finally I deal with the evaluation of current situation on the celebrity marketing's field, with the level of using famous faces and possible future progress.
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Influence of Economic Crisis on The Integration of European Union
Bartušková, Hana ; Karpová, Eva (advisor) ; Němcová, Ingeborg (referee) ; Křelinová, Jana (referee) ; Kučerová, Zuzana (referee)
This thesis focuses on the changes in the European Union due to the economic crisis in 2008/2009. The thesis defines an integrational system of the European Union and the changes in the system that bring some changes to the economic integration of the European Union. The main research question is whether the economic crisis brings the deepening of the economic integration or some desintegration tendencies in the European Union. The main part is the analysis of the free movement of goods, services, people and capital on the single market in the European Union. With an accent on the analysis of the institutional integration in the European Union. The thesis looks into the connection between the instutional and real integration of the European Union and the economic situation in the member states.
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Phenomenom analysis of internet videoclips as a cause of cyber-bullying
Janáček, Tomáš ; Wolák, Radim (advisor) ; Jirků, Jan (referee)
The work relates to the increasingly frequent cases of attacks on young people who act in their own videos, which are becoming the social network phenomenon. Young people are presented through a variety of audiovisual contents which is then aggressively attacked and massively shared. This paper seeks the causes of such behavior of recipients. In the first part I describe the context in which videos are produced, what is the impact and response. I refer to the reaction of media and ordinary Internet users. In the analytical part I use different tools through which I try to penetrate deeper into the structure of those videos, find out what fail and try to reveal where is the cause of fascination and motivation to aggressive incursions. I watch mainly symptomatic scope of these videos and looking how it relates to society and ideology. I analyze videos primarily in terms of neoformalistic analysis, semiology, mythology,cultural studies, feminist theory and psychoanalysis. Through these methods I discover latent dimensions that video clips can possibly contain. The study focuses only on videos in which appearing young girls. One of the objectives of this study is to identify precisely the possible influence of gender and how the reception is motivated by sexuality.
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Obesity its causes and cosequences
Ondráčková, Anna ; Vybíral, Stanislav (advisor) ; Kuda, Ondřej (referee)
Obesity is one of the most common health problems in the Word. Over 500 million adults and over 40 million children are obese. The aim of this work is to summarize findings of causes and consequences of this health problem. Even though in some cases only genetic mutations are responsible for obesity for example mutation in ob gene or Prader-Willi syndrome most cases are caused by lifestyle of people -excessive food intake and insufficient physical activity. There are many health problems accompanying obesity. The most serious problems are metabolic syndrome, diabetes mellitus, cardiovascular diseases and cancer. The consequences of obesity are, however, not confined only to health. We can also observe the economic consequences. Financial cost of treatment of obesity and related diseases are estimated in billions of dollars. Pharmacological treatment has so far proved to be ineffective. If drugs are effective, the side effects are so severe that their use is not possible. So far, the adipose tissue hormones that regulate food intake provide the best hope.
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Characters with mental disabilities in czech cinematography 1993 - 2007
Mištová, Jaroslava ; POZZI, Jaroslav (advisor) ; MRAVCOVÁ, Marie (referee)
This bachelor thesis describes the changes in society's view of people with mental disabilities in recent centuries at first, then it is approaching the meanings of the words „mental handicap“ and briefly explains the various classifications of these handicaps. I also work with concept of characters with mental disabilities in Czech cinematography 1993 - 2007. To detect negative stereotypes about people with mental disabilities in the Czech films I use analysis of specific films of that time period. And at the end I find the most common negative stereotypes in these films. One of the most common negative stereotype is the presentation of death - or any form of destruction, silencing, or imprisonment - a character with mental disabilities, as the only possible solution for the character with mental disabilities and society too.
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Citizens on Economic Situation of the Czech Republic and Living Standard of Their Households - June 2016
Červenka, Jan
According to the June survey of CVVM, 32% of people evaluate the current economic situation in the Czech Republic as good, 41% view it as neither good nor bad, and 24% consider it to be bad. 25% of citizens think that the economic situation will improve in this year, 49% expect no change, and 20% await worsening of economic situation. 53% of Czechs evaluate the living standard of their household as good, 14% consider it to be bad, and 33% characterize it as neither good, nor bad.
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