|
|
The Establishment of the Travel Agency with the Spezialisation in Hiking Tourism
PANSKÁ, Markéta
As a topic of a bachelor work was chosen a procedure conected with an establishment of a travel agency. The aim of a project is to make a suggestion of an establishment of a travel agency with a speciliaziation in hiking tourism and an analysis of conditions needed for development of tourism in Ledeč nad Sázavou. A procedure included an analysis of an environment of a company and a view on a competition in the field. The results allowed to chose the most appropriate marketing strategy orientated on a noticeable distinction from other touroperators. According to received information was created a marketing mix and a market research confirmed a labour hypothesis.
|
|
| |
|
|
Creating sightseeing tour to the selected destination
Čambálová, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis was to create innovative, cost effective sight-seeing tour, where active learning about Thailand is daily alternated by rest at sea. Destinations are selected in an unusual combination, which currently are not offered by any travel agency. The tour is also characterized by an appropriate combination of air, road and water transport and interesting excursions, which are included in the price.Bachelor thesis is divided into two main chapters. The first chapter is devoted to the fundamental concepts that need to be well understood for the subsequent orientation in this thesis. The second chapter is dealing with the creation of the sightseeing tour to Thailand. In conclusion of this bachelor thesis it is considered if a target have been met and attachments make up the chapters of photos, spreadsheets and other important information.
|
|
|
Package holiday to Netherlands (outgoing tourism)
Krzáková, Linda ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The main aim of this project is to create such package holiday to Netherlands which has been ordered by a conrete client. Package holiday to Netherlands in this project is primarily focused on exploring cultural, historical and natural attractions of this country. First part of this thesis is a theoretical section that desribes the process of creation of the holiday package by tour operator. People who take part in this package holiday will visit the capital of Netherlands - Amsterdam, they will admire beauties of Keukenhof, the floral park, they will see a process of production of the traditional pottery, the Delft ware and they will visit the cheese market and open-air museum of wind mills in Zaanse Schans.
|
|
|
Transformation of the selected travel agency VS Tours into a touroperator
Schmittová, Helena ; Valentová, Jana (advisor) ; Hošek, Rostislav (referee)
This final thesis deals with the process of transforming of the selected travel agency VS Tours into a touroperator. All formalities and practical steps that are necessary for a successful process are analyzed and evaluated. In the first part general legal conditions for tourism industry in the Czech Republic as well as the formal transformation process are described. The second part first introduces the existing travel agency VS Tours and deals further with practical aspects of its transformation into a touroperator, including drafts of the necessary documents. The third part solves purely the practical aspects of the matter. A proposal for a profile product of the new touroperator, its marketing strategy and revenue calculations are presented. The work as a whole proposes a complex plan for transforming the travel agency VS Tours into a touroperator. The work can also be generally seen as a guide for any other travel agency planning a similar step.
|
|
|
Marketing strategy of a selected tour operator
Lejčková, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.
|
|
| |
|
|
Package tour to Slovenia (outgoing tourism)
Pospíšilová, Iveta ; Petrů, Zdenka (advisor) ; Netková, Jarmila (referee)
Tour operators are in charge of creating and organising package tours for those who are interested in travelling and exploring new places. Such organising package tour is a process of several actions such as booking accomodation, transport, composing tour schedule etc. The main aim of this project is to create such package tour to Slovenia that will be able to compete with other package tours similar to this one and to extend the supply of package tours to Slovenia in the market. Package tour to Slovenia in this project is primarily focused on slight hiking combined with exploring new places and getting to know cultural, historical and natural attractions of this country, which has a great potential in developing tourism and has many things to offer. People who take part in this package tour will admire beauties of nature in Triglav national park, Bled and its surroundings and Bohinj. Further they will visit stud farm in Lipica, Postojna and Skocjan caves, Ljubljana, coastal towns Piran and Portorose and many other places that are worth seeing.
|
|
|
Preparation of a bike tour in the Central Bohemia region
Weissová, Zuzana ; Valentová, Jana (advisor) ; Svárovský, Lukáš (referee)
The aim of the thesis was to prepare a bike tour in the Central Bohemia region. The first chapter is focused on the basic terms in the field of cycling tourism and it also describes the situation of the cycling infrastructure in the Czech Republic. The second chapter is devoted to theoretic description of inclusive tour preparation. The aplied part of the thesis is represented by the third chapter, which is devoted to the own bike tour. It contents general information about the bike tour, the type of its organization, detailed itinerary description including characteristics of the destination and cost calculation with price making. In cooperation with the Adventura holiday company the author of the thesis managed to prepare low-cost incoming bike tour, which is focused on exploring the eastern part of the Central Bohemia region.
|
|
|
Analysis of tour operators’ supply in reference to selected territory - Slovakia
Nogeová, Andrea ; Petrů, Zdenka (advisor) ; Strakova, Ivana (referee)
The diploma work analyses the Czech tour operators' supply in reference to the territory of Slovakia. The work finds out, what kind of tours tour operators offer and if there are differences among the tours. The tour operators' supply is then compared with the primary tourist supply of Slovakia. Its goal is to evaluate how much the tour operators' supply covers the potential of selected territory. In addition a survey in the form of a questionnaire is used to find out why Czech citizens don't use tour operators' services when traveling to Slovakia.
|
guest ::
