|
|
Trends in mobile phone market
Vít, Kristian ; Molnár, Zdeněk (advisor) ; Pavlíček, Luboš (referee)
The graduation thesis "Trends in mobile phones development" is focusing principally on detailed analysis of mobile phone market on a global scale. The aim of this thesis is to elaborate comprehensive analysis of mobile phone market oriented on phones with operating systems (smartphones). The analysis is drawn primarily from the perspective of the key players in the market and comparison of these manufactures. After the descriptive part, where is introduced market as a whole, market segmentation by volume and value, this section focuses on segmentation of the global market by key players. This descriptive part is completed by market segmentation according to the amount of mobile phones sold by key players. Second analysis is segmented by operating system. Following parts of the thesis is more practical. This part of the thesis is analyzing the companies, which are selling smartphones. In this part I started by describing a brief overview about what the market is, what is focusing on and what their advantages and pitfalls are. My focus is analyzing the market via Porter's analysis and SWOT analysis of individual manufactures. Finally, I analyze the financial indicators from year 2007 to present. In conclusion I come to recommendations what manufactures should and should not to do. Chapter with warnings is described by the products on the market, which failed in recent years. At very end I come to the evaluation and recommendations, which theoretically should bring some positive progress to companies. The main contribution of this thesis is to provide comprehensive, detailed analysis of the market of mobile phones and smartphones manufactures on a global scale. One of the benefits is the collection of information, data and analysis describing the current state of the market, but also recommendations practices, to which I reached via progression of the this work. Thanks to unique appreciation of the global mobile phone market, their indicators and strategic information, it is necessary to say that this thesis can be very valuable material for some readers, who want to get overview, or seek accurate information about certain manufacture.
|
|
|
PR communication of Samsung's Telephone division
Vlachová, Libuše ; Mikeš, Jiří (advisor) ; Hlaváčková, Kristina (referee)
Diploma thesis is concerning the PR communication of Samsung's Telephone division in the Czech Republic. The target of the diploma thesis is to identify key PR tools used in practice by Telephone division of Samsung, analysis and evaluation of those tools together with recommendation of future development for further improvement of the communication quality. The theoretical part includes: introduction into PR, description of strategic PR process, characteristics of PR tools and list of PR advantages and disadvantages. The introduction of Samsung Electronics and its representant on the Czech market - Samsung Electronics Czech and Slovak, s.r.o. is part of the practical section of the diploma thesis. There is also paid attention to characteristics of the Czech market with mobile phones, analysis of PR tools used by Telephone division and on the basis of obtained knowledge are suggested opportunities how to improve quality of PR communication.
|
|
|
Mobile marketing
Švarc, Ondřej ; Pešek, Ondřej (advisor) ; Průša, Přemysl (referee)
The first part of this thesis contains description of development in mobile services, networks, mobile devices and the whole market of mobile marketing and analysis of possibilities and methods of usage of mobile marketing. The second part contains analysis of mobile marketing in terms of ethics, analysis of mobile marketing leading corporations and survey of public opinion, including its evaluation.
|
|
|
Proposal of company's strategy
Kamený, Štěpán ; Cejthamr, Václav (advisor) ; Vrbová, Lucie (referee)
The main aim of this graduation thesis is a proposal of future marketing strategy for a particular micro-enterprise based on its strategic analysis. Micro-enterprise is specialty retailer in field of cell phones and accessories. In theoretical part (two chapters) are firstly defined small and middle entrepreneurs and specified their importance. The second chapter describes strategic marketing, marketing mix and useful methods for marketing analysis. Introduction to practical part is third chapter describing history of mobile communication, current cell phone market and incoming progress. The fourth chapter introduces the analyzed company. In chapters five and six is conducted situational analysis and an overview of the current marketing mix. The seventh chapter is based on results of the previous chapters. It contains suggestions and recommendations for marketing mix strategy of the company.
|
|
|
Optimization of Flash applications
Jahoda, Lukáš ; Pavlíček, Luboš (advisor) ; Žamberský, Martin (referee)
The goal of this thesis is to characterize and describe methods which are used to optimize performance of Flash applications designed for desktop and mobile devices. These optimizations are based on Adobe AIR and Adobe Flash Player applications for all platforms such as desktops, mobile devices, tablets and TVs. These techniques cannot be used on all Flash projects and also most of the optimizations require advanced knowledge of ActionScript 3.0 language, which is powerful object-oriented programming language used for Flash applications. This paper should also cover the basic theoretical knowledge about Flash platform and getting to know the development of mobile applications for mobile operating systems such as Android and iOS. Theoretical part takes care of publishing packagers AIR for Android and iOS Packager. Part-of the work covers the actual testing of above mentioned applications, which were tested on desktop and mobile device with Android operating system. With these test the effectiveness of optimizations was proofed.
|
|
|
Electronic mobile payment methods
Kocfelda, Jan ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
This thesis is dealt with a topic of mobile payments. Even though the mobile payment method is relatively new, it offers a great opportunity to become a common payment instrument in the future. Mobile and contactless technologies are developing constantly and their application in current payments is becoming increasingly popular. However, only time will show if customers are really ready to accept these methods in general. The goal of this work is to introduce the term "mobile payment" to the reader. Furthermore, it explains methods of mobile payments which are available today and the direction of their development. In the first part, there is a definition of the term "mobile payments" and their characteristics are described. The second part defines the methods of mobile payments and the third part deals with mobile payment models in the world. The final part contains an evaluation of the attached questionnaire, which investigates with the awareness and usage of mobile payment in public. The reader of this work should get a comprehensive view on the topic of mobile payments. The work should also provide important clues about possible solutions for mobile payments, their strengths and weaknesses. In addition to that the reader should learn information, which is necessary to assess whether or not he would use these advanced payment methods.
|
|
|
Mobile Marketing as a strategy in CRM
Goossens, Peter ; Štěrbová, Ludmila (advisor) ; Holland, H (referee)
Mobile marketing is a young and still developing strategy in marketing. It thanks its creation and rapid evolution to the growth of mobile devices, such as mobile phones and tablets. This paper's research question, "can mobile marketing be used as a strategy in CRM?" investigates the strength of mobile marketing, its application and use by marketers as their sole or part of their marketing campaign and as strategy in customer relationship management (CRM). The two main components of the research question are mobile marketing and CRM. Mobile marketing is part of the marketing mix, namely promotion. CRM on the other hand is a business strategy which is designed to reduce costs and increase profitability by solidifying customer loyalty. According to Pousstchi and Wiedemann (2006), there are 6 objectives of mobile marketing, and a Mobile campaign is based on 12 critical success factors (CSF) (Scornavacca E., McKenzie J.). These CSFs range from related content, permission, personalisation to time and response time. If mobile marketers take these CSFs into account when creating their mobile marketing, then they raise the success rate of their mobile campaign significantly. Mobile devices are very personal items, people even take them with them when they visit the bathroom. This and the fact that most people have a cellphone and/or other mobile devices, make mobile marketing very appealing to be used as a marketing medium. Mobile marketers have several options, using mobile devices, to reach consumers. Internet plays a critical part, but new technologies such as 3G and Wifi have also eased the way of reaching consumers. SMS and MMS are two other commonly used messaging services in mobile marketing. With all the research of this paper, but with regard to its limitations, this research paper concludes that, if used properly, mobile marketing can be used as a CRM strategy.
|
|
|
The availability of mobile internet access in the Czech Republic
Michel, Milan ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This work is focused on the internet access availability via mobile connection. Technologies being used or available on the Czech market are discussed. The current products offered on the mobile internet connection market for end users are featured. Products being suitable to representatives chosen with regards to the opinion poll are recommended. Conditions on the Czech market are compared with the market of a representative chosen among the advanced members of the EU. Eventually, possible developing trends and further recommendations are discussed.
|
|
| |
|
|
Analysis of mobile operating systems market
Frnka, Josef ; Molnár, Zdeněk (advisor) ; Mráz, Ladislav (referee)
The aim of this thesis was mapping a chosen part of the mobile phones market, aligned to Smartphones with operating systems. The opening part deals with theoretical basis - and consists of operating systems properties, origin of so-called smart mobile devices and details of systems available on the market today. The second part is practical, with aid of information available from open sources, deals with analyzing global and European market of mobile operating systems. The conclusion consists of author's visions of the future, based on the results of the analyses, experiences and other available expert prognoses.
|
guest ::
