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Draft of Optimization of Web Application for B2B
Kovařík, David ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The purpose of this thesis is to design optimization of a webpage application designated for the B2B sector, which should improve a user experience in a significant way. A user experience issue was solved by analytical activities oriented on the webpage of www.webstopar.cz. The results of the analysis were supplemented by a qualitative research. The result of the bachelor thesis is a design of optimization of particular aspects of a user experience. The design implementation should improve the webpage quality from the point of view of a user experience and also bring the benefit of 10% increase in users of the service offered on the webpage. Moreover, the final design of this work is generally applicable for a large variety of Czech and foreign webpages.
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Building Credibility of Real Estate Agency via the Internet
Svojšová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.
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E-commerce
MAREŠOVÁ, Věra
This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
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Důvěryhodnost informací na Internetu
Vlach, Miroslav ; Rosický, Antonín (advisor)
Práce pojednává o problému důvěryhodnosti informací vyskytujících se na Internetu. Cílem je poskytnout čtenáři pohled na vzájemné propojení informací, dat a znalostí. Dále se věnuje Internetu, kde a jakým způsobem se informace čerpají. V neposlední řadě se zabývá problematikou hodnocení a ochrany informací.
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Audit DRAMBORA for Trustworthy Repositories: A Study Dealing with the Digital Repository of Grey Literature
Pejšová, Petra ; Vaska, Marcus
This paper will present DRAMBORA (Digital Repository Audit Method Based on Risk Assessment), a methodology and tool for auditing a trustworthy digital repository of grey literature. DRAMBORA is an online instrument which helps organizations develop documentation and identify the risks of a digital repository. DRAMBORA is accessible from http://www.repositoryaudit.eu. The paper will also summarize prevailing advantages and disadvantages of DRAMBORA. The second part of this paper will describe the audit of the National Repository of Grey Literature (NRGL) as a trustworthy digital repository using DRAMBORA as part of creating a digital repository of grey literature in the National Technical Library (NTK). The most important outcome of the audit was represented by the identified risks connected to the repository and potentially endangering its operation, quality, image, and other features. The main principle of the DRAMBORA audit and, at the same time, its main contribution, is its iteration (i.e. its repetition after a certain time period in new conditions when the original risks are reassessed; the measurements adopted for solution are assessed and new risks are identified).
Fulltext: idr-145_2 -  PDF
Slides: idr-145_1 - PDF
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Information and the information society
Vrbka, Jan ; Rosický, Antonín (advisor) ; Brixí, Radim (referee)
This paper deals with the substance of the word "information" and its influence on the formation of information society. It also focuses on the resources from which the information is acquired with an emphasis on the Internet and its trustworthiness. In the paper there are various aspects of the information society and more importantly the topic of financial crisis connected with the informatization issue. Ultimately, there are instructions how to proceed when checking the trustworthiness of information.
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Kredibilita informací na internetu
Dobrovolný, Tomáš ; Rosický, Antonín (advisor) ; Brabec, Jan (referee)
Internet obsahuje spoustu nedůvěryhodných informací, a proto je důležité umět tuto důvěryhodnost posoudit a umět vybrat jen kredibilní data. Mít základní přehled o tom, co od některých konkrétních zdrojů na internetu očekávat a vědět které jsou považovány za velmi seriózní a které naopak jsou příznačné svou velkou míru nedůvěryhodnosti.
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Důvěryhodnost informací s akcentem na vliv internetu
Fictum, Luboš ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
Práce se zabývá duveryhodností informací a jejím hodnocením. Uvádí postupy a kritéria, podle nichž by mela být duveryhodnost overována, a která by mela prispet k jejímu overování, a to predevším na internetu. Ten je jako médium v soucasnosti nejvetším zdrojem informací a k jejich vyhledávání je nejcasteji využíván. Cílem práce, je také poukázat na nekteré konkrétní služby a zdroje, se kterými se lze na internetu setkat, nastínit cestu, kterou by se mel ubírat vývoj v oblasti hodnocení duveryhodnosti informací, a poukázat na role, jaké by meli v tomto procesu zastávat informacní pracovníci a bežní uživatelé.
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Credibility of Information on the Internet
Šmídová, Markéta ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
Information, the internet and credibility are terms, who are at the present time very up-to-date and often analyse. This work treat of great information medium the present - about the internet and about credibility of information on him found by. Destination work is not hand concrete directions, as by evaluation credibility move on, but rather point out to possible point of view. In first part meet terms information and the internet, who myself for better representation near specify. Second, crucial part work treat of credibility of information publish on the internet. Point especially on already incurred model assessing credibility and on summary several point, who us can help by decide on credibility of information.
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Factors of Trust and Trusthworthiness in e-commerce
Prejzková, Helena ; Klas, Jan (advisor) ; Doucek, Petr (referee)
The business is a part of our everyday life. With the advent of information technology and networks, especially the Internet, the communication with a tradesman substantially changed. The customer is no longer in direct contact with the seller and there is a question of trust, whether or not the transaction realized. It is also the essence of this work. It aims primarily to identify particular factors of trust and trustworthiness in electronic commerce. Among its other aims belong the illustration of these factors in practice to existing shop and also make up a kind of manual for the creation of e-shop, which will give the customer the feeling of the biggest trust. The study is divided into three parts. The first of them is theoretical and describes the results of foreign studies that have been made in connection with the trust on the Internet. In the second part is outlined a brief look at home market, Czech, through available documents and a questionnaire investigation. And the last part is practical. Part of it is a look at particular factors of trust in the existing e-shop and a procedure for creating a new e-commerce with the use of gained knowledge. Master's thesis may, in practice, serve customers who use it in determining the trustworthiness of the tradesman. Also in this study may incipient tradesman find facts that can help them to create and running of a trusted e-commerce.
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