|
The company in a competitive environment
Dvořáková, Lenka ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.
|
|
The Project of Income and Expense Amendment at a Contributory Organization
Novotná, Martina ; Štáfek, Pavel (advisor) ; Pavlína, Pavlína (referee)
This dissertation is aimed at the income and expense amendment at a contributory organization in Hradec Králové region.
In the theoretical part there are basic facts about contributory organizations, the founder, the foundation document, the dividing into main and by work or their budget. Following by the characterization of the incomes and selected expenses which can be often found
in a contributory organization accountancy. The last part brings a closer view
of conducting of accountancy in the selected accounting units including accounting documentary evidence and financial analysis. The last chapter shows theoretical possibilities of income and expense amendment at a contributory organization.
At the beginning of the working part there is shown the certain contributory organization Gymnázium Broumov (grammar school Broumov) following by the detailed analysis of its profits and selected costs. This part also describes the economization of the school individual funds and then the way of conducting of accountancy in this contributory organization. Other chapters of this dissertation pay attention to the financial analysis
of economization and factual project of income and expense amendment at the grammar school.
In the chapter 4.7 you can find the possibilities of the incomes increase. It is conected with the taking advantage of appropriation projects given by the organizer, the Ministry of Education or the EU, the closure of new agreements for lease of school not flat space or establishing of complementary educational activities. The expenses can be amended by lowering the power consumption thanks to the project EPC or using central purchase of power and some services within the framework of the HK region. The saving can be reached by correct utilization of substitute quota with the purchase of products and services or by optimum drawing of wage means.
The conclusion contains the evaluation of the amendment results. Thanks to the amendment the incomes are risen up to 750,000 Czech crowns more than 80% of it are the incomes from appropriation projects. It brings to school better study conditions for students, possibilities of further education for teachers or getting new teaching aids. The incomes from the lease of school not flat space have to be, according to the foundation document, used for repairs and maintenance of the school building at the same calendar year. The establishing of complementary educational activities is more both administratively and organizationaly demanding than possibilities of income amendment so it might be set up in Sept.2017. The Grammar School Broumov can get up to 300,000 Czech crowns a year thanks to the expense amendment. The saving made by lowering total power, service and material expenses can be used without any restrictions for example for purchase of new modern technology, interactive boards or for school environment innovation. The grammar school management can use the saving made by optimum drawing of wage means as a motivation for the teachers via bonuses or personal extra pays.
|
|
Analysis of tourism development in Europe and its perspectives
Hluší, Karolina ; Procházková, Radka (advisor) ; Marcela, Marcela (referee)
The diploma thesis is focused on the development of tourism in Europe during a time period of years 1995-2015. The aim is evalution the development of tourism in European countries using statistical methods - cluster analysis and time series analysis. Review of literature contains a description of the development and importance of tourism, factors affecting tourism in Europe and the definition of European tourist areas. In the first of practical part of the thesis is analyzed tourism in European countries, according to the indicator of total contribution to GDP and total employment for the years 1995 and 2015, according to indicators, the share of international arrivals and the share of revenues from international tourism in the European region. The second part examines the evolution of tourism in selected European countries - the Czech Republic, Croatia and Poland, according to the indicators, the share of tourism in GDP, the number of arrivals of residents and non-residents and a number of accommodation establishments in the years 1995-2013. In conclusion, the results of all analyzes and determine the prospects of European tourism in the coming years.
|
|
Economic impacts of development of graduate unemployment on the national economy of Czech Republic
Jirský, Aleš ; Urbánková, Erika (advisor) ; Jitka, Jitka (referee)
The presented thesis addresses the challenges associated with the development of graduate unemployment and its impact on the national economy. Graduates are taken as one of the vulnerable groups in the labor market. Their lack of work experience and low employee morale threatens their possible applicability in the labor market. The underlying data was taken from the Czech Statistical Office and the Ministry of Labour and Social Affairs, which were monitored over a time horizon of ten years. The observation was focused on development of total number of graduates, altogether with total number of vacancies intended for them I have analyzed the state's spending on national employment policy and structure. Furthermore, I examined the number of graduates in relation to the total number of graduates, who should show their adaptability in the labor market. Another outcome was to build an econometric model which I've confronted with economic theory obtained by studying the literature review. The resulting outputs confirmed 3 of 4 theoretical assumptions. The only prerequisite was not met and that the increased number of graduates did not significantly affect the overall unemployment rate.
|
|
Analysis of the influence of minimum wage on unemployment and its development in the Czech republic and in the chosen countries of European union in 2000 - 2015
Schwabová, Petra ; Loužek, Marek (advisor) ; Řežábek, Pavel (referee)
This thesis analyzes minimum wage, its development, determination and influence on increasing or decreasing of employment in the Czech rebublic and in the other countries of European union. It starts with determination of theoretical background of minimum wage, economical models that deals with the impact of minimum wage on employment and czech and foreign papers concerning relevant topic. In the analytical part, the thesis concerns characteristics of the system of minimum wages in particular countries of European union and their comparison. In the last part of the thesis, econometrical model was done. The aim was to find out if any of determined variables have impact on total unemployment rate in the Czech republic. Model was performed with statistical data from 2000 to 2015. The impact of some variables was proved, for example number of university graduates that have negative influence on total employment in the Czech republic.
|
|
Hotel systems
Kunková, Kateřina ; Jenčková, Jiřina (advisor) ; Vaško, Martin (referee)
The aim of this thesis is to analyze and compare hotel systems Hores and Protel. The first part highlights the application of the information and communication technologies in general in tourism. The second part focuses on hotel systems used both worldwide and in the Czech Republic. Subsequently, it concentrates in detail on Hores and Protel systems. In the last part, the beforehand chosen parameters are analyzed and evaluated. In addition, the results of carried out questionnaire are presented and assessed. Furthermore, a SWOT analysis evidences the negatives and positives of both systems. In the end, the thesis states the overall evaluation of the systems and presents proposed changes.
|
|
Determination of Shortcut Cyclic Stress-strain Curves of Superalloy Inconel 738LC at Elevated Temperatures
Šmíd, Miroslav ; Obrtlík, Karel (referee) ; Petrenec, Martin (advisor)
Multiple step tests under cyclic strain control have been performed using cylindrical specimens of cast polycrystalline Inconel 738LC superalloy at 23, 700, 500, 800 and 900 °C in laboratory atmosphere to obtain cyclic stress-strain curves. During cyclic straining of specimen were obtained cyclic hardening-softening curves. Their progress changed with temperature and strain amplitude. Evaluated cyclic stress-strain curves are shifted to lower stresses with increasing temperature. Surface relief was observed in fatigued specimens under SEM and metalography under optic microscopy. Slip markings were studied on specimen surface fatigued at 700 °C .Stress-strain response is compared and discussed in relation to the surface observations - persistent slip markings.
|
|
Automatic Control of the Manual Air-condition in the car
Zajíc, Jakub ; Kratochvíl, Tomáš (referee) ; Říčný, Václav (advisor)
This bachelor’s theses deal with possibility of realization manual air-conditioning adaptor analysis, which would enable automatic adjusting of elected temperature into a car. Part of this analysis is block proposal of type of analog and digital construction of automatic air-conditioning adaptor. Both block diagrams are accompanied with functional description. Due to pro-and-con evaluation of both types of construction was decided to realize analog version of air-conditioning. Detail partial functional description of functional blocks and analytical analysis of its influence to general temperature adjusting accuracy are presented. Within bachelor’s theses is performed circuit proposal of all partial blocks of manual air conditioning adaptor. Component of proposal is creating of all bases for construction of functional equipment model. Final phase of bachelor's theses deal with realization of functional adaptor model and its calibration for measuring and temperature control into a car.
|
|
Design of surface texturing experimental rig
Bouma, Adam ; Svoboda, Petr (referee) ; Šamánek, Otakar (advisor)
The aim of this thesis is mechanical indenter design, mainly two basic parts of this apparatus. The introductory section describes the basic techniques of mechanical surface texturing of engineering surfaces. The second part deals with the particular design of the device. It also describes the strength control of loaded components. The economic evaluation is given at the end.
|
|
název v anglickém jazyce není uveden
Fischerová, Daniela ; Cibula, David (advisor) ; Rešlová, Taťána (referee) ; Seidl, Zdeněk (referee)
Ultrazvukem navigovaná biopsie silnou jehlou je bezpečná, rychlá a spolehlivá metoda k histologické verifikaci pokročilého nebo recidivujícího abdominopelvického nádoru. Výkon lze provést ambulantně, bez nutnosti celkové anestézie, při minimálním dyskomfortu pro pacienta ve srovnání s laparoskopií nebo laparotomií. Riziko komplikací je nízké a hlavní výhodou je získání adekvátního histologického vzorku s možností následného imunohistochemického vyšetření, které je nezbytným předpokladem pro volbu optimální onkologické léčby.
|
guest ::
