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The Business Plan
Hlaváčková, Lucie ; Šídová, Lenka (referee) ; Koráb, Vojtěch (advisor)
The master´s thesis is focused on creating a business plan for a new company called Sweet Gauching. It provides a theoretical overview of business plan creation. The thesis contains a real and practicable proposal of business plan. This company will provide special cafe and catering services in the region of Uherské Hradiště.
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Business Plan
Němečková, Martina ; Lajzová, Petra (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis focuses on creating the business plan that will used for formation firm, that produces pellets used as fuel. There are theoretical and practical part, which is an analysis of market as terms of customers and suppliers, so terms of competition and there is also a financial plan.
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Business Plan
Porubský, Tomáš ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis focuses on the issue of establishing a new business - driving school. Specify all the important criteria, that must be taken into account when establishing a new business and summarizes important information used to compile a business plan focusing on the operating of driving school. Also included is a detailed financial plan for the next three years of business, giving an important information about the financial development of this company.
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Competitive Intelligence
Mikuš, Ondřej ; Karásek, Jan (referee) ; Bartes, František (advisor)
The diploma thesis focuses on the practical use of competitive intelligence, a method increasingly used to support decision making nowadays. The essential key principle is based on collection of precise data and their thourough analysis. The obtained information gives a comprehensive overview of the competitor analysis. The acquired knowledge of the competition is important for company's strategic decision-making processes. At the beginning the thesis gives a theoretical background on different means of data collecting including the ethic kodex. Folowing is the identification of the modern sources of information. Further, various methods and approaches of competitive intelligence are described. And the theoretical background on competitive strategies and their impact on the market wraps up the theoretical part of the thesis. The method is applied to create departmet of competitive inteligence for the company. Then the various options for further go to market activities are described and the scope of cooperation with selected customers is evaluted. The thesis describes the competitive intelligence advantages and the possible ways of aplications for the competitive strategy. At the end, the recommendations for the management of the company are summed up.
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Business Plan
Hoško, Lukáš ; Skřehot, Tomáš (referee) ; Heralecký, Tomáš (advisor)
This diploma thesis deals with the processing and utilization of the business plan. In addition to the teoretical knowledge of topic issue, here are the practical application of the specific example. It is the foundation of the modern restaurant in the heart of the city of Brno. The resulting business plan will be parsed and analyzed in all economic aspects, with emphasis on competition and the needs of potential customers.
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Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets
Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.
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Business Plan
Coufalová, Pavlína ; MSc, Jaroslava Tyllerová, (referee) ; Kocmanová, Alena (advisor)
Presented diploma thesis deals with creation of a business plan, It is devided into three main parts – theoretical, analythical and practical. The theoretical part is dedicated to explain all related terms and legal aspects of the business. Next part includes all necesarry analyses for creation of a business plan. Last part of this thesis introduces the concept for establishment of recruitment agency.
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Marketing Strategy of Automotive Trade-fairs
Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
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Business Plan-Restaurant Establishment
Changuir, Jana ; Borek, Jan (referee) ; Kocmanová, Alena (advisor)
This diploma thesis deals with creation, improvement and application of the business plan. Theoretical observations will be found there as well as practical application of this theme. The thesis will describe establishment of Arabic restaurant in the centre of Brno and this business plan will be analyzed from all economical aspects
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Proposal of the Marketing Strategy for ITAB, s.r.o.
Zatočil, Radek ; Smrček, Daniel (referee) ; Heralecký, Tomáš (advisor)
The purpose of this diploma thesis is proposal of marketing strategy for company. The first part is focused on presentation of theoretical knowledge from strategic business management, marketing and marketing strategy. The second part contains introduction of the company and analysis of current state. Diploma thesis also deals with retail market research in Poland, Hungary, Romania, Czech Republic and search for potential customers. Based on analysis the marketing strategy is suggested, leading to improvement of company position on the market and gain of new customers.
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