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The use of audiovisual work for a promotion of fashion blogger and her brand on the Internet
Sedlářová, Lenka ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with options of using audiovisual work for a promotion of fashion blogger and her brand. The first chapter of the theoretical part is summarizing important pieces of knowledge about blogging and social networks. The second chapter is dedicated to audiovisual work, its production chain and distribution of videos on the Internet. There is an analysis of Czech and world's fashion blogs in the beginning of the practical part to find out what are the actual trends in the fashion industry. The practical part describes the process of creating videos for the blog of a fashion designer. In the end it also evaluates the impact of videos on success of the fashion blog.
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Technical workflows for maximum visual video quality
Šodek, Michal ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The purpose of this thesis is to explore technological aspects of video's operation and to focus on international as well as historical reasons for it's inner structure. Practical part deals with technical process for creating the best visual quality possile. The thesis can be useful for cameramen during production and also for editors in postproduction and color correction so it helps both to create more attractive visual work.
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Successful viral video for nonprofit organization in Czech Republic
Adámek, Stanislav ; Látal, Jan (advisor) ; Pažin, Jan (referee)
This bachelor thesis about creating succesful viral video for nonprofit organization in Czech republic focuses on practical point of view.
It explores the utilization of particular experience and professional knowledge of relevant people and tries to deduce some useful conclusions. The part of the thesis is the description and analysis of creating of a particular successful viral video, which was created by the author of this thesis. Thus, the thesis suggests deep look into creative process of the video.
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Vlogs as a part of the Czech Youtube community's works
Beran, Matěj ; BENDOVÁ, Helena (advisor) ; DOLENSKÝ, Martin (referee)
This thesis is focused on Czech YouTube vlogs, their authors and spectators. I have therefore been watching those videos and attending events in the YouTube community over a few months and also asking authors about their motivation to create videos as well as the spectator's motivation to watch them. I have categorised and analysed Czech vlogs and associated videos. I have formed an overall opinion by applying texts by various sociologists and other theoreticians with the aim of presenting an integrated view on this topic. Youtubers and vlogs have the power to influence their audience as there is such a large number of spectators, mostly children.
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The production of series of gastro videos for the use on a blog
Karská, Diana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This thesis deals with the production process of an audiovisual work. Specific focus is on the production chain of video recipes for the use on a foodblog. The theoretical part first defines the general concept of the production chain which is followed by a description of the production processes in film and advertising, from which derives the production of video recipes. In the analytical part is a situation analysis of video material about cooking, from which there are several key elements summarized for a successful culinary video production. The analytical part of the research is complemented with the requirements of media agencies for the placement of video, which is summarized into a table with a basic overview of the technical requirements of individual agencies. In the practical part is a plan of implementation for a series of video recipes of the Maťa varí foodblog, based on the previous parts created. The practical part also contains the actual implementation of video recipes, therefore, practical advice on problems that occurred during the execution of the implementation plan.
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Audiovisual production - YouTube and video on the internet
Vosecký, Ondřej ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
This thesis achieves several objectives. The main goal is to help the reader (of this thesis) to understand the concept and coherence of digital video, its distribution and management. Technological aspects of theoretical basis are explained in the primer. This part comprises explaining video compression, window size, resolution and spacing-out, lossy and lossless data compression. The second part maps main multimedia distribution channels on internet. They are YouTube and Vimeo. The following part creates a comprehensive description of both servers' functionalities such as signing-up, video uploading, special functionality, legal aspects of copyright and other licences. The reader should gain valuable pieces of knowledge of how to best use the servers in order to grow the ratings of his/her videos. The conclusion chapter contains pieces of advice to commercial users (enterprises) how to arrange the video for internet uploading (or other media purpose). There is a decision-based diagram which guides the user during the video exportation for a specific type of its distribution.
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Analysis of High Efficiency Video Coding
Svoboda, Jaroslav ; Ivánek, Jiří (advisor) ; Palovský, Radomír (referee)
Standard MPEG-H part 2/H.265 alias High Efficiency Video Coding (HEVC) is patterned on MPEG-4 part 10/H.264. Although it is A new standard developed to be more efficient, its implementation is sequential and therefore there are no guarantees that the output video file will achieve the quality it possibly can within this standard. To determine how this hypothesis is fulfilled, this thesis uses the methods PSNR and SSIM which compare input and output. Another consideration is computational complexity or, in other words, the power demand, which was tested by comparing the battery life of two cell phones. Test results confirmed higher compression effectivity and higher computational complexity of standard MPEG-H part 2/H.265 as well.
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History of film post-production
Mencl, Tomáš ; Truhlář, Filip (advisor) ; Mezuláník, Radek (referee)
The purpose of this thesis is to evaluate the history of post production in film. The theoretical section describes the development of sound, recording, cutting and general film editing worldwide. It deals with both technological and methodological development. It provides a clear overview of the history of film which is relevant to the whole world and analyzes it with regards to the events that affected it. The practical section then describes the process of realizing videos reporting on interesting places around Prague. These videos are used as the main informative source in our project TruePrague, which is designed for foreign tourists who wish to experience the city in a nontraditional way. This section also includes technical and financial comparison between analog and digital film recording medium.
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