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Employees creativity development
Šimůnková, Vendula ; Franková, Emilie (advisor) ; Lukeš, Martin (referee)
The main topic of the diploma thesis is creativity and its function in CIE Automotive company in Valašské Meziříčí. Creativity is the integral part of personal and working life of each person. It influences the ability of the company to react to possible changes and it can also dramatically influence the existence and prosperity of the whole company. CIE Automotive is an important supplier in automobile industry. In a long term the company faces lack of support and development of creativity of its employees. The main aim of the thesis is to explore the relation of CIE Automotive employees to creativity and on the basis of this information formulate a suggestion of new project for creativity development in CIE Automotive. The theoretical part is dedicated to specification of essential definitions associated with creativity and its function in the company. In the thesis are used two main methods for necessary data finding - interview and questionnaire. On the basis of received information are suggested recommendations to CIE Automotive and created entirely new program to support the development of creativity among employees in the above mentioned company. In the practical part the emphasis is placed on weakness identification resulting from the interview with HR manager and mentioned questionnaires. Weaknesses are considered to be insufficiently creative atmosphere, lack of team support, inefficient communication in the company and vague program for creativity support. Considering the weaknesses, there are recommendations suggested how to focus on improvement of weaknesses and also created a new program to support creativity - REGIA IDEA.
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Factor of originality in advertising
Ešner, Rudolf ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The bachelor thesis deals with exploitation of original attitudes in advertising. The thesis solves answers, what role plays the factor of originality in advertising, when and why firms use that factor, how creators work with it, how consumers perceive the factor and what other elements it generally contains. The bachelor thesis qualifies relationship of advertising and originality, describes and probes practical situations, when originality in advertising can be used as a serious competitive advantage.
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The importance of creativity in marketing communication
Lejčková, Radka ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The work deals with the relationship between creativity and marketing communication. In the theoretical part are described the traditional methods and new trends. I characterize which conditions for creative activities should comply with the creative individual. Next I describe the creative methods, which are currently used in developing communication strategies and originative techniques leading to some idea or the solution of an assignment. In the practical part I check the selected techniques. By using an interview I probe the real state of the implementation of creativity to marketing communication. Furthermore I try to find out what is important for the consumers; to what they pay attention and what could be their reaction to the advertising messages.
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Prelínanie parametrov kreativity verzus efektivity v reklame očami odbornej a širokej verejnosti
Horváthová, Martina ; Mikeš, Jiří (advisor)
Diplomová práca sa zaoberá vzájomným vzťahom medzi kreativitou a efektivitou v reklame. V teoretickej časti sú vymedzené pojmy ako marketingová komunikácia, komerčné komunikácie a reklama. V ďalšej časti nasleduje vysvetlenie pojmov efektivita a kreativita, spôsoby ich merania, súťaže a práce v nich úspešné. Následne sú porovnané výsledky súťaží kreativity a efektivity. Posledná časť rozoberá vzťah efektivity a kreativity na základe výsledkov vlastného výskumu formou elektronického dotazovania. Zavŕšením práce je porovnanie výsledkov súťaží a dotazovania a vyvodenie záverov.
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