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Marketing Tools Increasing the Company’s Competitive Strength
Hrbatová, Jana ; Kuráňová, Jana (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with the evaluation of the competitiveness of the FiberTech, s.r.o. company being in the B2B market in telecommunications activities. Analyzing the current state of the company in a competitive environment is supported by macroeconomic and microeconomic aspects. Based on the survey measures to strengthen the company's competitiveness and strengthen our position are proposed.
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Development of Competitiveness of Company
Thérová, Nikola ; Kurečka, Luděk (referee) ; Zich, Robert (advisor)
Presented master's thesis titled Development of company's competitiveness concerns company Mitas a.s. in particular SBU VELO. Introduced proposals as a result of deep investigation and analysis are base for detailed SWOT analysis. These proposals were set in order to strengthen not only competitiveness of SBU VELO but also of company Mitas itself.
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Development of Competitiveness of Company
Cundová, Kateřina ; Konečný, Marek (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
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Strategy of Competitive Encounters
Kiss, Miroslav ; Mižička, Vladislav (referee) ; Bartes, František (advisor)
Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.
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Analysis of Competitive Situation in Education in the Automotive Industry
Loučková, Marie ; Hajdíková, Taťána (advisor) ; Krejčová, Iva (referee)
The aim of this thesis is to determine the best training organizations, which are providing services in education with a focus on the automotive industry method and suggest improvements of the services provided, using the selected methods. In assessing the competitive situation in the education market, the thesis deals with the evaluation of offers training and education company focusing on the needs of clients in the automotive industry and evaluating the satisfaction of the companies working in the automotive industry with offer, quality and availability of educational services. Further, the thesis deals with suggestions for possible improvements provided training services to the automotive industry.
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Aplication of the Czech marketing strategy in Slovkia on the baby food market
Čiháková, Hana ; Král, Petr (advisor) ; Kissová, Monika (referee)
The aim of the theses is to find out whether the same marketing strategy can be applied on both Czech and Slovak market or whether it should be created for the both markets separately. In the analytic part I compare the situation on the Czech and Slovak market as for economic, social and cultural environment and I analyze market potential and competitive environment. At the end I analyze the position and activities of two big players on both markets.
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The competitiveness of sport centres in České Budějovice
MOSEROVÁ, Barbora
The diploma thesis aims at the firms providing services, especially sport centres offering wide spectrum of sport services, relaxation and often mentioned wellness.The main goal of the diploma thesis was to appraise the competitiveness of sport centres in České Budějovice and give a survey of competitive background. To characterize sport realization in the region of South Bohemia and to recognize customers` requirements were the partial goals of the diploma thesis. To the achievement of the goals there were used the method of questionnaire research, SWOT analysis and Porter`s model method.The suitable arranged questionnaire has served the data describing competitinevess of particular sport centres. I have surveyed the information of the most popular and frequented sport centre. I have cooperated with this sportcentre and it was the basis of the above mentioned analysis.
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Strategic Analysis of an Enterprise
Tomašovičová, Martina ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
Subject of this dissertation is "Strategic Analysis of an Enterprise". In theoretical part are evaluated common analytics methods. This method are applied on company GOPAS, a.s. in practical part, aim is to find strong and weak aspects, opportunities, potentials threats, which affect business of the GOPAS company.
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