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Marketing strategy in the field of regeneration, nutrition and sports training
Boháčová, Martina ; Průša, Přemysl (advisor) ; Zeman, Jiří (referee)
The aim of the bachelor thesis is to find out if there is enough space for the new emergent company in Brandýs nad Labem-Stará Boleslav. The new company wants to act in the field of regeneration, nutrition and sports training. Another aim is to identify behavior of consumers in the market, their wishes and needs. For these purposes the thesis contains the competition analysis and the questionnaire investigation of consumers in the concrete market. The next objective is to determine marketing objects of the company and to suggest the marketing strategy, which is based on the marketing mix. This practical part is completed by theoretical part. The theoretical part is focused on marketing conceptions, the planning stage of the marketing strategy, marketing decisions in retail trade, purchase behavior of consumers and the marketing research.
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Current trends in approach of the USA to regionalism
Doležal, Martin ; Hnát, Pavel (advisor) ; Stuchlíková, Zuzana (referee)
The thesis deals with current progress of U. S. trade policy and the approach of this country to regionalism. Specifically, the thesis focuses on the sphere of financial and economic crisis, the onset of administration of B. Obama and the conclusion of the Doha Development Round of WTO. From the overall perspective the thesis concentrates on the influence of these three spheres on the U. S. policy in order to answer a question whether the three listed spheres cause the shift of USA from regionalism to multilateralism.
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Measure of a general nature
Schagerer, Milan ; Prášková, Helena (referee) ; Staša, Josef (advisor)
55 Summary of thesis - Measures of a general scope This thesis deals with the brand new tool in Czech administrative law, "opatření obecné povahy". Although the term is not used in English, it can be translated as "measures of a general scope". It was incorporated into Czech law in 2005, after hasty and not very well prepared procedure. It was electronic communication act, that brought this institute into the life in 2005. This has been subject of criticism until these days. The main reason is that it overtook general legislation incorporated in the Code of administrative procedure. In other foreign countries, the most often use for this institute is in traffic signs. It is simple and very well understandable thing, which helps authorities to know and learn how to use measures of a general scope. In our country, the first act that used it, was the one dealing with one of the most complex systems - telecommunications. As it is described in this thesis, it wasn't understood by authorities at all. Courts are dealing with cases in which measures of a general scope are used as acts or decisions, not as hybrids as which they were developed (in one case, it was even used as instruction for towing a car parking in the wrong spot). In general, measure of a general scope stays between regulations as general acts, and...
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Czech POINT: monitoring of citizens' needs or interest group?
Karlík, Pavel ; Minárik, Pavol (advisor) ; Stočková, Olga (referee)
This bachelor thesis is focused on implementation of the Czech POINT system, Czech Posting Testing Informative National Terminal, into existence. This application should simplify common administrative processes in communication with institutions such as Trades Licensing or Land Register Offices. The thesis is based on the special interest group theory and searches for the answer to the question whether the Czech POINT application is as revolutionary simplification for user as presented or whether it is only a result of successful lobbying of the creators of the system. The aim is to uncover the effectiveness of the running Czech POINTs and determine whether the main interest in the system functioning is on the part of its users or of its suppliers by monitoring and comparing. This research shows absence of influence of interest groups whose activity could initiate to create the system. Satisfied users are satisfied voters and that has surely fulfilled aim of political authorities.
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Early mediaeval stronghold of Libice nad Cidlinou and its hinterland
Mařík, Jan ; Sláma, Jiří (advisor) ; Macháček, Jiří (referee) ; Moždzioch, Slawomir (referee)
Early medieval strongholds (fortified centres) were dominating elements in early medieval society. They usually served as multi-functional centres of political power, administration, trade, cult, military organization, etc. There were many people residing in such strongholds who did not take part on agricultural production, for example the ducal family, soldiers, and craftsmen. Strongholds played an important role in the process of the formation of early medieval Czech state in the 9th and the 10th century. The early medieval centre is assumed to have been a great consumer of food (non-productive elites), human labour (construction of fortification), raw materials (wood, iron ore), etc. The needs of early medieval strongholds are usually characterised as "very large", but always without any proper context of comparison. It is impossible to understand the economy of a centre without a knowledge of its needs and capacity of its hinterland. The centre and its hinterland is one indivisible system, which has to be balanced.
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Evaluation of the Business Plan in Beer Production
Uhl, Daniel ; Kovářová, Kateřina (advisor) ; Jaroslav, Jaroslav (referee)
This diploma thesis is focused on evaluation of innovative plan after two years from start up in selected company in beer market in the Czech Republic. The innovation consisted in upgrade of can line. Evaluation of the situation in domestic market with beer in period before upgrade of the filling line was done in the first part of the thesis. The part deals with consumer preferences buying beer in different packaging types in off - trade in years 2010 - 2013 with focus on can segment. And with risk analysis associated with the modernization, which could jeopardize the business plan. In the second part were evaluated methods and results of financial analysis used by company when made the investment decision. The financial analysis was calculated based on estimated sales of beer and beermixes sold in cans. In the final part was evaluated situation in domestic market with beer in period after the modernization of filling line. Beer sales in consumer's packaging in the years 2010 - 2015 was evaluated and financial analysis was actualised based on achieved operating results.
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Public support for research and development provided an indirect way in terms of SMEs with a focus on information assurance
Filipová, Vladimíra ; Drozen, František (advisor) ; Valder, Antonín (referee) ; Nedělník, Jan (referee)
Innovation is a critical factor of the economical development as it is the key source of a competitive advantage and brings an addend value of a concerete company (Zhang, 2O13); Technological innovation could be defined as an endogenous factor responding to economic challenges (McKenzie, 2OO8). Research and development provides innovations, whereas the production of research and development brings externalities. Externalities reduce the private return on investment as such, therefore research and development is an object of public support. Public support can be provided ether by direct or indirect form that includes primarily tax incentives. Small and medium-size enterprises play a key role in the innovation process, however they dispose limited resources for investments to research and development and also for administrative activities connected to tax incentive applications. Thus small and medium-size enterprises are more sensitive to associated administrative tasks. The objective of the thesis was set as follows: to contribute to the existing knowledge in the application of tax incentives and desing an appropriate tool for managerial support of tax incentives reporting in small and medium-size enterprises. This objective has been divided into the following sub-objectives: (1) identify issues related to the application of tax incentives for research and development in terms of small and medium-size enterprises and to compare them with reference research, carried out by Chittenden & Derregia (2O1O); (2) design a system to improve reporting of tax incentives in small and medium-size enterprises. A reference framework was provided to address the objective, the key findings are as follows: precise recognition of research and development activities and associated costs are crucial for an effective implementation of tax incentives (Billings et al., 2OO1); cost allocation in research and development activities is rather a complicated issue (Švejda et al., 2OO7, Godfrey & Hamilton, 2OO5), therefore a comprehensive reporting system shall be provided (Chittenden & Derregia, 2O1O) and these reporting systems should include accounting elements Bhiman (2OO6) and enable project division into phases (Jorgensen 2O1O). In accordance with the recommendation of Chittenden & Derregia (2O1O), Bourgeois and Eisenhardt (1988), Koners and Goffin (2OO7), Workman (1993) Singleton and Straits (2OO5), Morandi (2O11), Yin (2OO3) qualitative research based on structured questionnaires was chosen for exploring the first objective and case study for the second objective. The key findings of qualitative research based on structured questionnaires are: only top management and accountants were involved in the administration of tax incetives. Middle management and researchers were omitted, wherease in reporting of grant projects (realized with the direct support), they were fully involved. The case study research approved that a formalized system of management and reporting of research and development activities supports identification of a research project. Representative of a case company confirm that the formalized system of management and reporting supports decision making process and innovation performance, that corresponds to Bossink (2OO2). The main limitation of the research is the chosen method. The questionnaire survey was conducted in a selected sample of small and medium-size enterprises case study was carried out in a concrere company. The conclusions therefore can not be generalized. Further research can provide a more extensive survey that can be statistically generalize. Other possibity is the evaluation of a social impact as Galal & Wiener (2OO3) also suggest or description of differences in reporting research and development project realized without public support as Lokshin & Mohnen (2O12) recommend.
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Full-electronic application in the Czech Republic
Bělíková, Lucie ; Lechner, Tomáš (advisor) ; Pěkná, Jitka (referee)
The theme of this work is the real possibility of introducing the electronic-only submission in the Czech Republic, concretely the following use of the services of the public administration contact places, the so calles Czech POINTs. In the first part are discussed the tools of the e-government and the possibilities of the electronic submission in the Czech Republic. In the next part are analyzed the services provided by the contact places Czech POINT, including my own investigation. The main analysis of this work is the evaluation of the awareness about the Czech POINT services and their use, especially the submission in the trade licencing register.
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Business plan for Air transport company
Sobotová, Kateřina ; Fuchs, Jan (advisor) ; Cimler, Petr (referee)
The main point of this graduate work is to investigate objectively how the current situation on czech trade looks like. Based on this evaluate if it is good idea to establish new air transport company for private charter flights. For this purpose, was made market research and good imitation of real new company formation. All obtained data will be compare and evaluate for final decision. For analysis was used a website showing summary of one hudred the biggest companies in the Czech Republic and websites of czech airliners which makes competitive environment actually.
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