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Marketing Research of Customer Satisfaction with Peek & Cloppenburg’s Website and Proposal for its Improvement
Stehnová, Kristýna ; Kapustová, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on customer’s satisfaction of Peek & Cloppenburg’s website in Czech republic. In the first part, the main and secondary goals are defined alongside with the methods leading to the achievement of the goals. In the next part there are theoretical information summarized for best comprehension of the problem and its correct application. In the following part there are made analysis of company’s current situation and analysis of the research results. In the end there are on the base of previous analysis suggested recommendation for improvement of the current marketing communication of the company Peek & Cloppenburg in Czech Republic.
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The Distribution of Digital Content
Voborník, Vojtěch ; Hrůza, Tomáš (referee) ; Macháček, Mikuláš (advisor)
Bachelor thesis responds to the current distribution methods of digital content on the internet (for example, audio, video, software, video games, e-books, photos, etc.) between the author and the consumer, their advantages and disadvantages and offers an alternative method of distribution for previously unpublished digital works, through the created website, which is the output of this project.
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Database Schema and Website Design for a Handball Club
Hrabal, Petr ; Foltýnek, Petr (referee) ; Kříž, Jiří (advisor)
This work is about creation web presentation of sport club. Currently publication on the internet site is not actual and there is not possible to record basic info, which are imporatant for the club activity. Purpose of this work is to create fully functional web presentation, which is create with last method a will contain all of the request infos.
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The Width of a Book Spine
Horáková, Lucie ; Procházka, Tomáš (referee) ; Kögler, Žaneta (advisor)
The result of my Bachelor's thesis is 3Dbookmockup website and Tumbler. This project should show the designers new options for visualization and presentation in graphic design. The benefits of the application is in the diversity of modelling according to custom specifications, simple control online generator and a friendly user experience.
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Design of an Information System Part
Franěk, Jiří ; Dydowicz, Petr (referee) ; Neuwirth, Bernard (advisor)
The dissertation analyzes the current state of IS together with defining the requirements of the company and customers for the solution. The outputs of the analytical part are based on the desing of the solution, which is designed to improve business processes and faciliate the processing of recurring activities. The solution is processed using modern approach to HTML code and CSS scripting language.
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Ape Boards
Kvardová, Kateřina ; Kloss, Jan (referee) ; Houf, Václav (advisor)
Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.
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Complex Optimization of Company Website
Luska, Filip ; Škoruba, Jan (referee) ; Řešetková, Dagmar (advisor)
This thesis focuses on the complex optimization of Genius web’s website using responsive solution, more suitable structure, more user-friendly environment, optimization for browsers and marketing. My solution allows to visitor easy access from any known device without disturbing website structure or necessity of manual configuration for this device. In the long term, there will be better accessibility thanks to good search engine rankings.
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Model E-marketing Company
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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The Krtek Foundation
Kvardová, Klára ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
Theme of my bachelor project is the corporate identity of Foundation of Pediatric Oncology KRTEK. Design consist of logotype, business cards, promotional cards, brochure for sponsors, design of website and promotional campaign based on videospots. My aim was to focus on the promotion and propose a strategy to present its activities. The corporate identity is based on the children's playfulness and especially on a personal and positive attitude of people in Foundation, which is in these situations important.
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Proposal to Promote Sales of Services
Matějka, Lukáš ; Lebeda, Martin (referee) ; Heralecký, Tomáš (advisor)
Master's thesis is focused on promotion of company's sales of services by creating an internet portal, which can be used to easily and quickly establish website including administration. The paper analyses the market environment, describes the process of creating the portal and proposes pricing options.
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