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Vliv reklamních předmětů na chování spotřebitele při nákupu alkoholických nápojů v gastronomických zařízeních
Rivola, Filip
The aim of this bachelor thesis is to find out whether it is possible to force visitors of gastronomy businesses to buy chosen alcoholic beverages through advertising items. Monitoring, subsequent in-depth interviews and choice of preference of promotional items are used to gain the primary data. The marketing research took place in three businesses of different concepts, 45 participants were involved in the research. Based on the revealed information, recommendations are proposed to the alcoholic beverage producers and gastronomy business keepers. These recommendations lead to a better aiming and use of advertising items mainly in tourism because the large majority participating in the marketing research were tourists. In general, customers prefer unusual and original advertising items, preferably made from unusual material such as wood. This trend is mostly manifested with beer mats and promotional items which are part of the business interior and correspond with its concept through the design. The respondents have well reacted to the outdoor advertising which can be part of the very popular outside seating.
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Spôsoby komunikácie s vybranými segmentmi pri predaji potravín
Smrečková, Natália
The Bachelor Thesis studies the means of communication of subjects in food sales. The theoretical part defines marketing mix, especially communication, consumer behavior, and associated trends, the purchasing decision-making process, and the factors affecting consumers when purchasing food products. In the practical part of the research, secondary and primary data is used. The primary data was obtained using a questionnaire with 141 respondents. The purpose of the study is to give recommendations for the distributors and manufacturers of food products to improve their sales.
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Ochrana spotřebitele v cestovním ruchu
Zapletalová, Jitka
Zapletalová, J. Consumer protection in tourism. Bachelor thesis. Brno: Mendel Uni-versity, 2014. This bachelor thesis deals with issuesin connection law and consumer protection in tourism. The theoretical part focuses on the definition of terms related to tou-rism and consumer protection. In the practical part is evaluated a questionnaire which is focuses on the experiences of consumer with complaints about service from travel agencies. It compares the claim rules selected travel agencies. In conclusion, recommendations are given for consumer and travel agencies.
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Nakupné spávanie spotrebitel´ov na trhu s kávou v Českej republike
Činčárová, Angelika
This thesis investigates about consumer behavior on retail coffee market in Czech Republic. Primary marketing research is used for collecting data and these data are analyzed to identify factors influencing consumer decision making process. The focus is on influences related to place of purchase, preferences of consumers and purchase motivation. It brings proposals for retailers, where the basic findings from realized research are used.
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Methodology of tourist cards implementation in the EU - annex
Sováková, Petra
The purpose of this thesis is to create procedure for implementation of tourist cards. The qualitative research emphesize the consumer point of view for such a project according to economic theory of consumer bahavior as well as the duration and price of the tourist cards in more than forty European cities. Benchmarking for chosen cities was made. The qualitative research focuses on the administrator's point of view based on interviews with managers of tourist card projects. Furthermore finance and cost --benefit analysis showing a contribution of the project to the local economy is provided. .With understanding nature of the tourist card system a proposal for Brno and the South Moravia region was made on behalf of the obtained results.
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Chování spotřebitele při nákupu kosmetických výrobků
Pařízková, Lucie
This thesis deals with consumer behaviour during the purchase of cosmetics products, focusing to skin care products and to women’s segment. The purpose of this work is to formulate several recommendations for the manufacturers and sellers of skin care products based on the results of the questionnaire survey. These recommendations could help them to better identify customers preferences during the purchase of skin care products and further enable them to adjust or improve their offer and eventually other sales areas. Cluster analysis is used to segment customers and specific recommendations are made for each segment.
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Vliv nového konkurenta na trh osobní železniční dopravy v České republice
Račková, Lucia
The aim of this work is finding out impacts of entering the railage market in Praha - Ostrava track by a new competitor. At first is described the momental state of liberalization on the railage market and then it follows by prediction of development in the forthcoming term. Practical fraction is about competition analysis on the monitored track, where is demonstrated comparison of the all carrying agents and in the closure there are educted the impacts of entering the market by the company Leo Express.
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Rights and obligations of an entrepreneur in timeshare
Doan, Son ; Horáček, Tomáš (advisor) ; Liška, Petr (referee)
Rights and obligations of an entrepreneur in timeshare Abstract The thesis analyses the rights and obligations that arise for an entrepreneur from a timeshare. The aim of this thesis is to analyse what rights and obligations of an entrepreneur specifically derives from a timeshare and on what legal basis. The thesis consists of seven chapters. The first chapter is devoted to the definition of key terms that are subsequently used in the thesis. These are in particular the consumer, the entrepreneur and the timeshare. Within this first chapter, the concept of timeshare is specified by extending the scope to other contracts that have been defined under Directive 2008/122/EC of the European Parliament and of the Council. Timeshare thus constitutes only one of the four types of performance related to timeshare. The other performances are a long-term holiday product, participation in an exchange system and the right to assistance of the entrepreneur in the transfer for consideration. The second chapter discusses the legislation governing timeshares. These are mainly European Directives and the national legislation into which the Directives have been transposed. The third chapter focuses on the trader's information obligation, under which the trader is obliged to provide the consumer with the prescribed...
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Market position of a private label
HUBÁČKOVÁ, Petra
The main aim of this bachelor thesis is to suggest how to improve private labels development in the selected retail trade. The partical aims are find out how consumers perceive private labels and what is their place in the market. This thesis is devided into two parts - theoretical and practical. Theoretical part is focused on terms like private label, brand, marketing research etc. Practical part is about private labels of one selected retail trade. In this case it is Kaufland and private labels in their range of goods. The main method used in practical part is collecting data in quantitative marketing research. The marketing research is realized online at Google Forms. The questionnaire is composed of 21 questions and it was filled with 178 respondents. The main recommendations for retail chain Kaufland and their private labels development based on marketing research are better propagation and better desing of packaging. Private labels are generally quite popular. Main reasons for buying private labels products are good quality and favourable prices.
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