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The product marketing analysis of mobile data of the company T-Mobile Czech Republic a.s.
Burian, Martin ; Halík, Jaroslav (advisor) ; Keyzlarová, Dagmar (referee)
The aim of this bachelor thesis is to create a product marketing analysis of mobile data of the company T-Mobile Czech Republic a.s. At the beginning, there is a general definition of mobile data and mobile technologies that are most often used. The theoretical part of the work concludes with a description of the situation on the Czech telecommunication market. The main part includes the marketing mix of mobile data of the company T-Mobile Czech Republic, which introduces the international group Deutsche Telekom and its subsidiary in the Czech Republic. Further there is a description of each component of the marketing mix, and finally there are presented the results of analysis followed by suggestions for possible improvements for the company.
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Trends in mobile phone market
Vít, Kristian ; Molnár, Zdeněk (advisor) ; Pavlíček, Luboš (referee)
The graduation thesis "Trends in mobile phones development" is focusing principally on detailed analysis of mobile phone market on a global scale. The aim of this thesis is to elaborate comprehensive analysis of mobile phone market oriented on phones with operating systems (smartphones). The analysis is drawn primarily from the perspective of the key players in the market and comparison of these manufactures. After the descriptive part, where is introduced market as a whole, market segmentation by volume and value, this section focuses on segmentation of the global market by key players. This descriptive part is completed by market segmentation according to the amount of mobile phones sold by key players. Second analysis is segmented by operating system. Following parts of the thesis is more practical. This part of the thesis is analyzing the companies, which are selling smartphones. In this part I started by describing a brief overview about what the market is, what is focusing on and what their advantages and pitfalls are. My focus is analyzing the market via Porter's analysis and SWOT analysis of individual manufactures. Finally, I analyze the financial indicators from year 2007 to present. In conclusion I come to recommendations what manufactures should and should not to do. Chapter with warnings is described by the products on the market, which failed in recent years. At very end I come to the evaluation and recommendations, which theoretically should bring some positive progress to companies. The main contribution of this thesis is to provide comprehensive, detailed analysis of the market of mobile phones and smartphones manufactures on a global scale. One of the benefits is the collection of information, data and analysis describing the current state of the market, but also recommendations practices, to which I reached via progression of the this work. Thanks to unique appreciation of the global mobile phone market, their indicators and strategic information, it is necessary to say that this thesis can be very valuable material for some readers, who want to get overview, or seek accurate information about certain manufacture.
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Comparison of approaches to management strategy of corporate IS/ICT
Pešek, Jan ; Bruckner, Tomáš (advisor) ; Šebesta, Michal (referee)
The aim of this bachelor thesis is comparison of approaches to strategic management of enterprise and IS/ICT, identification of relationship of both areas during their evolution and in presence mainly from point of view of large companies. The thesis attends to both areas of strategic management (business and IS/ICT), their particular historic and current trends and issues. These areas are subsequently put into context and particular connections and common trends of both areas are described. The first part of the thesis is divided into two parts. Its first part contains a research of approaches to strategic management of enterprise outside of area of IS/ICT. The second part contains a research of approaches to strategic management of IS/ICT in the enterprise. In the second part of the thesis based on both researches a hypothesis of relationship of both areas of strategic management is established. The hypothesis attends to the fundamental question of strategic value of IT in the enterprise and subsequently to relationship of business and IT parts of enterprise during their evolution including a forecast to future. In the last part of the thesis the hypothesis is further amplified and reflected on the basis of the previous researches. In this part of the thesis are accumulated statements and opinions of some authors which attended to question of strategic value of IT in the enterprise especially after the so called dot-com era and subsequently those statements are evaluated from the current point of view. Further the last part of the thesis closely attends to evolution of business and IT areas and describes connections and relationship of both the areas during their evolution until the present. The thesis thus provides a comprehensive comparison of business and IT areas in the enterprise and describes the evolution of their relationship until the present, particularly from the perspective of strategic management.
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Mobile internet in the Czech republic and abroad
Výborný, Vojtěch ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This bachelor deals with the mobile Internet in the Czech republic and world-wide. In the first part the development of the mobile Internet in the Czech republic from the beginning up till the current situation is addressed. The following part focuses on the analysis of the Czech providers' market and on respective technologies employed. In connection with this part the biggest providers of the mobile Internet in the USA are being analyzed. The next part outlines the anticipated development of mobile technologies. This forecast is based on analyses and own assumption. The final part consists of the analysis of markets, where T-Mobile is active.
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Promising services in mobile communications
Plavec, Tomáš ; Voráček, Jan (advisor) ; Pokorný, Pavel (referee)
The aim of this thesis is to propose a new mobile service. At the beginning of this work are listed technologies, which are used in mobile communications. Furthermore, it defines the concept of mobile service, indicating a few examples. The practical part describes a custom design services and its variants. The new service is finally described as a possible new type of business.
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Analysis of mobile operators’ services
Pávek, Jan ; Jandoš, Jaroslav (advisor) ; Ćech, Milan (referee)
The theme of this bachelor thesis is the analysis of mobile operators' services. The first part is to map technologies for operation of mobile networks. Furthermore, these technologies will be assigned to particular Czech mobile operators. For each technology I will introduce the actual coverage. The acquainting the reader with the technological aspect is followed by an analysis of the offered services. I will take into account all Czech mobile operators. It concerns companies Telefónica O2 Czech Republic a.s., T-Mobile Czech Republic a.s., Vodafone Czech Republic a.s. and Mobilkom a.s. I also chose a foreign mobile operator -- T-Mobile Deutschland. At the end I make a practical test of selected technologies for mobile data transfer. The aim of this study is to compare the Czech mobile operators in technological point of view and also in offered services aspect. I will concentrate on supply to end consumers. Services are divided into categories: prepaid cards, voice flat-rates tariffs and mobile broadband tariffs. Within each category are made recommendations for specific customer groups. Analysis of the German mobile operator is to confront the Czech mobile operators with foreign countries. In a practical test, I verified the actual parameters of the recently launched 3G network of mobile operator Vodafone. Overall, the work could help in the orientation of technologies for mobile networks and should facilitate the selection of appropriate mobile services, including the choice of mobile operator. For elaboration of the subject I used technical literature dealing with mobile communications. Presentation of mobile operators was held at the base of their press releases and selected articles on the Internet. Current price lists of mobile operators have been the source of information for analysis of mobile services. Practical test was executed with equipment borrowed by Vodafone Czech Republic.
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CURRENT STATE OF MOBILE INTERNET IN THE CZECH REPUBLIC AND POSSIBILITIES OF ITS UTILIZATION IN VERY SMALL BUSINESSES AND TRADERS
Kysela, Jiří ; Bruckner, Tomáš (advisor) ; Novotný, Miroslav (referee)
This thesis presents/offers a comprehensive view of the issue of mobile Internet aimed at very small businesses and traders. In my thesis I focus on the practical applicability of mobile Internet by means of mobile technologies in the forenamed undertakings. First part of the thesis deals with the methodology of the area of very small businesses and traders and analyses present possibilities of application of mobile technologies and their suitability and usability for very small businesses and traders. Second part of the thesis identifies types of undertaking that can take advantage of mobile Internet and shows that this technology entails time and funds saving. Third part demonstrates concrete applications of mobile Internet in the activities of undertakings and presents the possibilities of gaining a support from the European Union structural funds for the implementation of mobile Internet.
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Mobile Connectivity Phenomenon
Štangl, Rastislav ; Toman, Prokop (advisor) ; Čandík, Marek (referee)
Bakalářská práce je zaměřena na oblast mobilního připojení do sítě internet. Popisuje jednotlivé technologie mobilního připojení dostupné v ČR a analyzuje aktuální statistické údaje o trhu. Autor v práci porovnává a zhodnocuje nabídky služeb mobilního připojení v ČR a tyto závěry aplikuje aplikuje v konkrétních modelových situacích. Práce předkládá výsledky testů mobilního připojení spolu s praktickými zkušenostmi a doporučeními autora. V závěru shrnuje aktuální dění a trendy v oblasti mobilního připojení.
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