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The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons
Dohnalová, Kamila ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
The bachelor thesis on "The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons." deals with the launch of a new product in Aero art-house cinema in Prague. The Met: Live in HD - series of live transmission of opera production from The Metropolitan Opera in New York - was launched in Aero as first world-wide successful alternative content. Success of the project is closely associated with the digitalization of cinemas in the Czech Republic and abroad as well. Principles of art marketing, by which we mean all marketing activities in the field of art and culture, creation and realization's background of the Met: Live in HD and profile of Aero Cinema and Aerofilms Film Distribution Company are introduced for better understanding of the topic. The operating methods was the study of the foreign and Czech literature, the contentual analysis of documents, the media monitoring, the qualitative observation and the description of product's marketing activities correlated with the visit rate of the transmissions and publicity. The literature refers to the art marketing, the non-governmental organizations marketing, the film marketing and strategies for art cinema development.
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The Town Tábor in the era of the "Prague's spring" and in the beginning of normalisation (1968-1970)
Rozkydalová, Pavla ; Mücke, Pavel (advisor) ; Hlaváček, Jiří (referee)
The paper primarily aims to depict the cultural life in the district city of Tábor against a background of the 1968 - 1970 historical events. The author describes, against the historical background, the individual cultural events and the life of the city, as well as the influence of political events which had the result that the city, and indeed the entire country, returned to the era preceding the "golden sixties". Employing the method of oral history, the author has interviewed narrators who had a proactive relationship to the cultural events in the city. Their testimonies were used as a basis for selecting topics which illustrate the cultural movement in the late 1960s as a period of liberalisation ending with normalisation which suppressed the cultural development of the city; the author especially invokes those events which were irreconcilable with the subsequent political developments in the country. The paper also refers to other resources which outline the atmosphere of the era, namely resources provided by the political authorities of the city and the Tábor City Chronicle. Using the testimonies provided by the narrators and the archival resources, the author has endeavoured to paint the most accurate picture of the atmosphere surrounding the events happening in the city in the said period....
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A Contribution to the Propaganda of the British Empire in Film in 1918-1939
Veselý, Jiří ; Soukup, Jaromír (advisor) ; Valkoun, Jaroslav (referee)
The aim of the bachelor thesis is to analyse propaganda of the British Empire in the film between the years 1918 - 1939. The British Empire was weakened after World War I., but still became an expanding area and had decisive role in the world politics. The power and the authority of the Empire were often presenting on exhibitions, in the theatre, on paintings, posters, in schoolbooks, in literature for children, on radio or in the much developing film industry. People of all ages were attracted by films and cinemas could affect people either with propaganda's film or with adventure films. In my thesis I look closely on the age of New Imperialism in Great Britain and consider why it was the film industry where values typical of 19th century such as militarism, patriotism or Social Darwinism remained even after the World War I. Further I focus on how British cinematography dealt with the rising Hollywood production and explore the influence of government support (Cinematographic Film Bill, film department of Empire Marketing Board, film production of General Post Office) on British film production. The aim of the thesis is examining the theme of British propaganda in the film in the Czech surroundings. Next aim is explaining reasons which head towards to propagate the values of the British Empire in...
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Energy efficient building of cinema and gallery
Kučírek, Pavel ; Jelínek, Ondřej (referee) ; Blasinski, Petr (advisor)
The aim of the master project is to design a new building of the cinema with gallery and to design technical equipment. The building is „L“ shaped, the half of the building is single-storey and the other half is two-storey, there is no basement. The most important rooms are on the ground floor – gallery, cinema, foyer and staff rooms. On the second floor there is projector room, sound engineer room, recording room and other sound adjusting rooms. The vertical loadbearing and non-loadbearing walls are designed from aerated concrete blocks, horizontal structure are cast-in-place reinforced slabs, the roof is flat. There is a reinforced concrete staircase that leads to the second floor, the building is insulated by ETICS. There are 4 HVAC units designed in the building, units are controlled with monitoring and controlling unit, also there are photovoltaics and rainwater storage systems designed. The project and visualizations were made in the ArchiCAD, MS excel, DEK, Halton HIT, AeroCAD software. Experiment validates measured data with mathematical analytics model that I used in 7 theoretical models of ventilator controlling possibilities to achieve energy savings. Re-sults will be compared and assessed.
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Revitalization and Renewal of the Town of Velké Němčice
Leznarová, Kateřina ; Hýl, Michal (referee) ; Havliš, Karel (advisor)
The general topic of te diploma thesis is revitalization and renewal of the town of Velké Němčice. This work is focused on the historical center of Velké Němčice, especially on renewal of the objects of the culture house, cinema and the municipal office, the public areas and the connection to the rest of the area. The core of the work brings a detailed proposition of the reconstruction and reworking of the existing public objects with the adjacent public areas. Another part of the work covers a concept of utilization of adjacent site of the local parish. The point of the work is to create a compact cultural center with the emphasis on permeability and usability, using incorporation into the current urban structure and demarcation of the functional program. The object should become an important cultural point of multifunctional usage to not only hold public events, but also be a public space for the hobbies of the town. Additionally there is an emphasis on the creation of high quality entrence space with a direct connection to the adjacent surroundings, which will help their further development.
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Soundspce
Jandová, Eva ; Kopec, Jakub (referee) ; Vítek, Jiří (advisor)
The aim of this work is to research the relationships between abstract musical space and physical space, to explore the various possibilities of connecting sound, light and matter in space, their interaction and unfolding over time. The knowledge and outputs will later be applied in the design of a cultural object providing a visual and acoustic experience with an emphasis on human perception.
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Air conditioning of the cinema
Kučírek, Pavel ; Jelínek, Ondřej (referee) ; Blasinski, Petr (advisor)
The topic of this bachelor’s thesis is design of three air conditioner units for cinema with technical utility rooms, base for workers and gallery. The devices are designed to meet the operating, hygienic and functional requirements for internal microclimate. The main role of air conditioning devices is air supplying for visitors in sufficient amount, eliminating thermal loads in summer, covering thermal losses and humidification during winter. The theoretical part is focused on internal microclimate.
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Hranice – redefinition of urban structure
Stibůrková, Nikola ; Walter, Jaromír (referee) ; Foretník, Jan (advisor)
This diploma project deals with a proposal for a new movie theater in the city of Hranice. The aim of this project is to explore the possibilities of cinema architecture, emphasizing the variability of the design solution. The cinema is viewed not as an object with one set function, but as a variable cultural space that plays important part in the cultural life of not only smaller towns. Important part of the design is also the scale - scale of the different events, the town itself as well as its society. There has been a broader redefinition of the urban structure and study of the surrounding development that preceded the cinema design itself, with emphasis on the 1. máje street and proposed linear park. New building of the movie theater corresponds with the proposed regulatives of the future development and cooperates with the newly proposed library, with which it creater new culturaly- educational center of the town.
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Air conditioning of the cinema
Czempka, David ; Rubinová, Olga (referee) ; Blasinski, Petr (advisor)
The aim of this bachelor thesis was to design air-conditioning systems in the selected cinema equipped with a spacious foyer with bar, cinema hall with technical facilities, recording studio and secondary spaces. Systems are designed to meet hygienic, operational and safety requirements and to create an optimal indoor microclimate for people. The air-conditioning systems provide distribution of fresh air and extract of exhaust air, covering the heat loss in winter and heat gains in summer, and in selected spaces also humidification in the winter season. In the theoretical part of the thesis, I focused on the basic acoustic quantities and spatial acoustics.
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ATTITUDES OF CONSUMERS TOWARDS CINEMA ADVERTISING
Hnátková, Diana ; Zamazalová, Marcela (advisor) ; Gollerová, Kateřina (referee)
The topic of the Bachelors Thesis is the determination of the attitudes of Czech consumers towards cinema advertising. The aim of the thesis is to determine the attitudes of Czech consumers towards cinema advertising based on quantitative research, specifically on questionnaire that is taken at the place where films are screened. The thesis is divided into three main parts, theoretical, methodological and practical. The theory is focused on the advertising in general, cinema advertising and the definition of the term attitude. The methodology describes marketing research and methods of collecting both primary and secondary data. The practical part of the thesis is devoted to the analysis of the collected information, comparison of the secondary and primary data and to the final evaluation of the research.
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