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Evaluating of shopping atmosphere in two retail units SPORTISIMO and Hervis Sport
Caletka, Petr ; Chylíková, Hana (advisor) ; Mokrejšová, Veronika (referee)
This thesis is about evaluating shopping atmosphere in SPORTISIMO and Hervis Sport in one city. First chapter is dedicated to definition of shopping atmosphere and it also characterizes criterions which make this atmosphere. Second chapter describes companies SPORTISIMO and Hervis Sport. It is about assortment and complementary services. Third chapter analyses atmosphere in these retail stores using two research methods. Last point is about analysing results. There are also some proposals how to improve negative points.
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An assessment of shopping atmosphere in two Starbucks coffee-houses
Chomová, Petronela ; Chylíková, Hana (advisor) ; Drozen, František (referee)
This bachelor thesis focuses on the shopping atmosphere in two Starbucks retail units in Prague. In this work I investigate the coffee-houses on Malostranské Náměstí and Václavské náměstí. The work is divided in three parts. The theoretical part defines the concept of shopping atmosphere, its evaluation criteria and methods used to evaluate. The second chapter draws attention to closer performance of the company. In the practical part, the units are compared by two different methods.
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Evaluating of shopping atmosphere in selected sales chains
Kholová, Pavla ; Chylíková, Hana (advisor) ; Odehnalová, Jitka (referee)
This thesis is about evaluating shopping atmosphere in Penny Market and Lidl in one city. First chapter is dedicated to definition of shopping atmosphere and it also characterizes criterions which make this atmosphere. Second chapter describes companies Penny Market and Lidl. It is about assortment and special actions. Third chapter analyses atmosphere in these discounts. The other part of the chapter is focused on season and its influence on atmosphere. Last point is about analysing results. There are also some proposals how to improve negative points.
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An assessment of shopping atmosphere of two selected retail units in the supermarket chain REWE
Jirků, Jiřina ; Chylíková, Hana (advisor) ; Odehnalová, Jitka (referee)
This bachelor thesis deals with an assesment of shopping atmosphere of two retail units - BILLA s.r.o. in Nove Mesto na Morave and PENNY Market s.r.o. also in Nove Mesto na Morave. The thesis is divided into four main chapters. The first chapter describes the theory of shopping atmosphere, the second chapter describes the supermarket chain REWE Group and retail units BILLA and PENNY Market. The third chapter deals with an assesment of shopping atmosphere of two retail units and the last, fourth chapter deals with the marketing research.
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Analysis of Shopping Atmosphere of Chosen Companies
Králová, Andrea ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The first chapter explains the terms of shopping environment and shopping atmosphere and introduces the factors which belong to the shopping atmosphere or those which influence it. The second chapter describes the rated criteria for the analysis of shopping atmosphere and this chapter also describes the single steps of the analysis. In the third chapter, the companies and rated fast food restaurants McDonald's and KFC are shortly introduced. The main part of this chapter aims to the analysis of the shopping atmosphere and its results. The forth chapter describes the results of the questionnaire survey and of the Osgood's semantic differential. The last chapter aims to the revealed lacks found out during the analysis and questionnaire survey and introduces some proposals for improvement for rated fast food restaurants.
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Ambiente - Assessment of the shopping atmosphere in franchise
Štucková, Ivana ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
This bachelor thesis focuses on the shopping atmosphere in two units of franchising Ambiente chain: Restaurante Brasileiro in Slovanský dům and the one on the street U radnice. In this work, I investigate the effect of franchising on the shopping atmosphere in these units. The theoretical part defines the concept of shopping atmosphere, its evaluation criteria and methods used to evaluate and define the term of franchising. In the practical part, the units are compared and it contains a recommendation how to improve the shopping atmosphere and, moreover, it deals with the impact of franchising in these units.
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Comparison of two retail units – IKEA and Kika
Pelcová, Martina ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee)
This bachelor thesis contains comparison of shopping atmosphere and web sites of two companies - IKEA and KIKA. Theoretical areas of shopping atmosphere are described in first part of the thesis. Then there are main points, which should have each prime web site and description of SWOT analysis. Thereafter thesis contains brief introduction of analyzed companies. Third part is composed of actual comparison of these companies in terms of stated indicators. There is also SWOT analysis created in this part, which serves as basis for the last part. Conclusion of my thesis brings proposals for the improvement and suggestions of changes in mentioned indicators.
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