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Zaměření na ŠKODU na Ukrajině: řízení podnikatelské udržitelnosti na klíčových silných stránkách
Paleta, Vojtěch ; Kovář, František (advisor) ; Kroupa, Miroslav (referee)
The global world has been strongly changed and year 2013 - was for automotive big challenge! At the beginning of the year 2013 automotive experts predicted stable growth in LDC's and CIS's. But today in 2014, we know, that was different. How are the markets turbulenting shows current changes in U.S. economical and financial politics which also influents structural economical deformations and market warping in LDC's. On the other hand the current political crisis in Ukraine influence in turn CIS's markets where the ŠKODA is called the international automotive leader. Likewise, good to know is, that the current Russia annexation political approach influence negatively international exchange rates which brings strategical calm down to the ŠKODA growth and profit. In the same time running national politicical systems crises in the markets where ŠKODA long-term strong is, e.g. Arabian world. Despite of turbulent market trends introduced ŠKODA in 2013 the biggest model offensive in own history connected shortly with the biggest investment costs. Everything in the age when the world is more connected and requests bigger flexibility, faster launches of products and bigger frequency of radical innovations. Exist strategical coherence between automotive enterprises, national economies and self-started employees? Is sustainability the key condition for the growth in automotive industry? If yes, it is possible to measure sustainable growth in automotive enterprises? How manage correctly the automotive enterprise to be long-term sustainable and profitable growth despite of turbulent market environment?
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Zelený Marketing: Elektrické Automobily
Humbatova, Maya ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Afterwards the last 'Great Depression' of the years 2008-2009, and the deepening of the Euro-zone crisis more and more ideas evolve around the limited capacities of our development. Sustainable development as an approach to social, economic, and institutional realities is flourishing amongst the scholars. The master thesis investigates the paradigm called Green Marketing with its possibilities as well as the criticism, green consumer market, green segmentation, and green marketing strategies. In order to further elaborate on the application of Green Marketing theories, this research paper will focus on the automotive industry. Mobility as it is nowadays, presents an objective to reduce the CO2 emissions, and is already regulated by policies in tact. Electric vehicle as a green product of a very advanced technology needs a creative approach to marketing. The subsequent part of this paper will introduce the specificity of the Tesla Motors electric vehicle and how it influences consumer needs, wants, and perceptions by citing exciting findings within this field. It investigates how can electric vehicle compete with conventional mobility culture to successfully enter new markets.
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Sustainable tourism is an example of the South Bohemian Region
KAJAN, Adam
The main aim of this thesis is to evaluate the state of environmental, economic and socio-cultural aspects related to the tourist industry in the South Bohemian Region, as well as the analysis of particular aspects of tourism and proposals for their improvement. The aim is to define the ecotourism-tourism that is responsible, directed in to natural areas, environment protection, improving the local people prosperity. Based on that information, the literature review and the questionnaire for the field research are formed. The survey is performed in the cities of the South Bohemian Region. Subsequently, the questionnaires are analysed and processed. With these results we determined the unused resources. Finally, hypotheses are evaluated as well as the proposal of a new tourism product. The product was focused on rebuilding the farm into the agro farm and expansion of offered services.
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Rozvoj města Chebu v kontextu vývoje ploch brownfields
Hakr, Pavel
The bachelor thesis deals with the buildings of brownfields located within the city Cheb and their impact on the development of the city. The objective of the thesis is to identify these brownfields and to analyse their development and relationship of the city to these buildings. Part of the work is also the characteristic of the city including a brief development during the last fifteen years. Both parts are subsequently discussed with the purpose of proposing possible solutions for more efficient use of the buildings and premises which are not regenerated yet.
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Produkce bioplynu a dostupnost technologií v mezinárodním měřítku
Sívek, Ondřej
Currently the great emphasis is placed on how to obtain the energy. Energy is an essential component of life of people around the world and most activities can hardly be carried out without it. As the world population grows, the energy demands are also increasing, and it is vital to seek available sources. Linked to this is the question of depletion of non-renewable sources, in case of energy especially the fossil fuels. They not only are increasingly less available and the obtaining more expensive, but the consumption also harms the environment. One possible solution is offered by the renewable sources of energy, mostly solar, wind, hydro and biomass. The last mentioned is the subject of this thesis, namely its use for the production of biogas. This technology is based on the natural fermentation process using biomass as raw material and producing a gas rich in methane. Thanks to biomass as an input, this technology is close to globally applicable and can bring solutions to energy issues in both developing and developed countries.
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Effective Approaches to the Care of the Employees on Parental Leave
Kostrůnková, Barbora
This diploma thesis focuses on identifying the most suitable model of care for em-ployees on parental leave which would bring benefits both to the company and towards employees in European countris. Thesis is built on research within six member countries, Czech Republic, Germany, Austria, Sweden, Finland and Netherlands, and companies on those markets. The main aim is to find a recommendation for employee's care which is based on Scope planning model, along with the cost's analyses of the model. As a recommendation to ease the work-life balance while employee is on parental leave, company can establish its own childcare centre within the company's premises and offer the place for children to its employees. If the situation of such an establishment is not manageable for the company, the model of financial contribution to the private childcare centres can be implemented. In Czech Republic, where the situation is least developed, the most suitable model would be to allow flexible work time schedules become regular, along with the financial contribution to private childcare. Using the case study the benefits were proven. The company would lower its cost for employee and at the same time for stand-in employees the difficult employed people could be hired. The model is of course favourable for the employee on parental leave as well as he/she can come to work earlier and help the family budget. All of the models should be based on internal company's analyses and then customized to company's preferences and conditions to serve the purpose of better care of employees on parental leave. At the same time, national governments should be helpful in the process and lead the progress. The perfect example is the Nordic states where within the labour legislative the work-life balance issues are covered in order to embrace the current trend.
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Preferences for educational trails in Třeboň region
IRMIŠOVÁ, Štěpánka
The main aim of this diploma thesis is to work out the optimization project proposal of the interpretive trails in the selected area of the Třeboň basin. The result of the optimization is creation of new product in the area of interest. The aim of the project is to contribute to the revival of some places in the nature trail through the innovative product.
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