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Automatization of Booking Process for Top Moravia Q, s.r.o.
Šipka, Ondřej ; Vaněček, Petr (referee) ; Dydowicz, Petr (advisor)
This thesis evaluates current state of the administration processes used for reservation management of promoting events hold by Top Moravia Q, s.r.o. company. Based on the results of this evaluation and on theroetical basis there will be an appropriate information system proposed for events automatization. Specific requests given by Top Moravia Q, s.r.o. company will be also respected in the design.
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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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Utilization of Expert Systems in Marketing Research
Pospíšil, Radek ; Táborský,, Milan (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis “Utilization of expert systems in marketing research” deals with the development of an application based on an expert system, knowledge basis of which contains expert information from the area of CCTV security systems design. In this thesis, the used expert system is described and also its connection to the relevant marketing research is mentioned.The solution of the expert system is carried out in C++ language programming and the purpose of the program is to eliminate misunderstandings and inaccuracies which occur during the initial negotiations between the salesmen and potential investors.The created software product, based on the knowledge basis of the experts in the field and past experience with camera systems, helps the customers decide what type of system, in what range and with what configuration is suitable for them. Hereby the orientation customers is encouraged in the way as described by the modern concept of marketing.
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Administration Automatization of VEEM TRADING s.r.o.
Kopřiva, Martin ; Neumann, Jiří (referee) ; Neuwirth, Bernard (advisor)
This diploma work deals with an opinion on recent state of administration in VEEM TRADING s.r.o. and choice of a new information system with an idea how to automatize administration. The choice was realized on specific fixed company criteria according to a mathematic model based on fuzzy logic. There is also an evaluation of information system by HOS 8 method in the diploma work.
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The Application of Fuzzy Logic for Evaluation of Offers
Galina, Michal ; Doskočil, Radek (referee) ; Dostál, Petr (advisor)
The Master’s thesis describes the process of selection and evaluation of offers on the market of real estate. The thesis includes the selection of suitable flat for the clients of reality group M&M reality holding a.s. on the base of defined criteria and their importance at using the fuzzy logic. The target of this thesis is the contribution of a functional, understandable and transparent model for the evaluation of the real estate’s offers with the use of fuzzy sets.
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The Application of Fuzzy Logic for Rating of Suppliers for the Firm
Kučerka, Daniel ; Morávek, Patrik (referee) ; Dostál, Petr (advisor)
This diploma thesis deals with the process of company supplier selection in the florist Dagmar. Several methods solving similar problems with different tools have been described. The group of potential suppliers has been introduced and their most important features summarized for the purpose of this work. The main part is focused on the evaluation of the suppliers according to specified metrics by the method using fuzzy logic and Matlab simulation tool. The results of this work leads to suggestion of the supplier most suitable for florist and its business strategy.
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