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Company's marketing mix
Repaská, Kristína ; Zamazalová, Marcela (advisor) ; Chytková, Zuzana (referee)
The aim of presented Master's degree work is to analyze already established marketing mix of new business and to optimize it or suggest the new one. This master's thesis is divided into two parts, theoretical and practical. In theoretical part we have elaborated theoretical knowledge about marketing mix and its creating and summarized the basic analyses and theoretical resources, necessary to define particular parts of marketing mix. Second, practical part of this thesis includes a description of new established business Coffee Beer Wine bar u Kemov, characterization of the actual structure of its marketing mix and the scheme of suggested optimized new one.
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Evaluation of managers' work in company
Plíšek, Tomáš ; Pokorná, Jitka (advisor) ; Michaela, Michaela (referee)
The Disertation target is to analyze ČS lower degree manager´s skills, role and functions in subsegment Mass market designated for private clients. This work talks about basic theoretical concepts as manager, it´s roles and functions which used to be required. Firstly, based on theoretical studies, above mentioned concepts and it´s characters were described related to bank sector conditions. It´s focused to define basic manager´s functions and roles, like planning, organising, human resources, leadership and control. In the practical part empiric survey was realised and it´s results were presented using graphs and charts together with recommended changes leading to improve current situation in the company.
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Bezdotykové řízení polohy koncového efektoru manipulátoru
Kolaja, Josef
The main aim of this diploma thesis is to design and implement the position control of the end effector of robotic arm with five degrees of freedom. The end effector reproduces the position of the operator's hand in the real time. The Kinect sensor is used for tracking position of the operator. The selected problems from the field of human body tracking, robotic arms and inverse kinematics are under discussion in the first part of the diploma thesis. The second part contains detailed description of the designed solution, which consists of the tracking of operator's palm, calculating inverse kinematic problem and development of the control software.
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Consolidated financial statements
Šimpach, Martin ; Seidl, Ladislav (advisor) ; Stárová, Marta (referee)
Bachelor thesis describes what's consolidated financial statements. Explains the difference between financial statements prepared for one company, called the Individual Financial Statements, and the financial statements prepared for a group of companies called the consolidated financial statements. Describes relationships between companies according to the degree of influence: decisive influence, associates, joint influence kinds of companies: parent company, joint venture, associated company. Work includes how these notions are looking to Czech laws and international standards. There are the types of laws relating to the consolidated financial statements: Czech laws and internationally accepted accounting standards. Then there is that companies are required to prepare consolidated accounts and which companies are required to submit to her, approaches to consolidation: the ownership approach, general user access and combined approach and which methods based on them. The thesis contains theoretical procedures to establish the various methods of consolidation, integration method, and the equity ratio. The practical part is presented by each method one practical example.
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Vývoj a současná situace skokových soutěží koní v České republice
Nohejl, Aretta
ABSTRACT In the first part of the bachelor thesis is given cross-section history and direction of horsemanship and later jump competitions from the early beginnings of the development of the horse and its subsequent phase coexistence with the man who started to use it to your advantage around the world and in our country. The next part describes the rules jump riding, which is governed by this equestrian discipline. Approximates the rules regarding code of conduct, what are the degree of difficulty as the competition takes place, the penalty which the rider must watch for and how the horse races at present. The following chapter discusses the breeds of horses, which is the gradual development breeding, breeding objectives and changes in the final affirmation of the desired properties, talented equestrian breeds with great jumping potential. At the end of the thesis I present situation showjumping in the Czech Republic, it's analysis of the last few years, developing a shift in representation of riders and horses not only in the domestic arena, but also abroad. Keywords : showjumping, history, rules, breeds of horses
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název v anglickém jazyce není uveden
Housa, Daniel ; Vernerová, Zdeňka (advisor) ; Dostálová, Ivana (referee) ; Ehrmann, Jiří (referee)
Adipocytokines are a group of adipose tissue-derived cytokines that have been discovered since early nineties. The role of selected adipocytokines in the prostate carcinoma and in selected joint diseases was evaluated. In the first part of this work the role of adiponectin and resistin in the prostate cancer development and progression was examined. Immunohistochemical expression and serum levels of these adipocytokines were evaluated in both groups of patients with benign prostate hyperplasia and prostate cancer of pathological grade pT2 and pT3, respectively. Moreover, selected metabolic, biochemical and anthropometric parameters were included into this study. Serum adiponectin levels did not differ between prostate benign hyperplasia and prostate cancer generally, but they were significantly higher in pT3 in comparison to pT2 group. In agreement with the results of serum levels, tissue immunohistochemistry showed enhanced staining intensity of adiponectin in neoplastic glands and to a lesser degree in prostatic intraepithelial neoplasia while within benign prostate hyperplasia the immunohistochemical staining was generally low. None relation of adiponectin expression to disease grade or stage was observed. In resistin no difference between benign hyperplasia and prostate cancer in respect to serum levels...
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Description of the older school age boys dental injuries in České Budějovice region and proposal of the health education materials.
TOBOLKOVÁ, Andrea
Thesis deals with the problem of the older school age boys dental injuries in České Budějovice region. The injury means: ?sudden damage of the health by effect of external factors which exceed adaptation options of the human body?. In the sphere of dental injuries the children is the most jeopardized group of population. The most often reason for the children injuries is their imperfect stability. In case of older children and young people there are injuries mostly caused by sport. Teoretical part of my thesis is focused on definition of older school age as well as on anatomy and teeth physiology. The part of thesis also is the enumeration of dental injuries and its treatment. I also mention prosthetic dentistry and the influence of accidents on individual physical and mental health. At the end of teoretical part there is mentioned process of the injured examination, posttraumatic dental hygiene and patient nutrition after teeth accident. Research part finds with the help of questionnaire survey the kinds of dental accidents, circumstances of injuries formation and the influence of accidents on individual physical and mental health in specific age category. The questionnaire survey was evaluated and processed in grafical part of thesis. The part of thesis also is health and educational material which helps to rise the quality of dental hygiene and also contributes to the prevention of dental accidents formation of second degree students at primary schools.
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The Need for Nonpharmacological Pain Relief in Rheumatoid Arthritis Patients
BOUKALOVÁ, Naděžda
This diploma thesis called "Need of non-pharmacology pain relieving for patients afflicted by Arthritis rheumatic" has been created as a next step of a previous pilot research. Respondents of the previous investigation expressed their interest in non-pharmacology pain relieving. It is very important to relief pain caused by Arthritis rheumatic as chronic disease in balance manner by usage of both approaches pharmacology and non-pharmacology. The goal of this study has been to investigate possibilities of non-pharmacology pain relieving among patients afflicted by Arthritis rheumatic and how these patients cooperate with nurses. The research comprises following goals: 1. Ascertain, whether patients afflicted by Arthritis rheumatic prefer pharmacology to non-pharmacology pain relieving. 2 Ascertain, which method of non-pharmacology pain relieving is mostly used. 3 Ascertain the interest of patients to relief pain by usage of non-pharmacology methods. 4 Ascertain the nurses' influence on the non-pharmacology pain relieving. The theoretical part is focused on pathophysiology of the disease, the issue of chronic pain and quality of patient life. The second, empirical part, is dedicated not only to actions of the investigation itself, but also its characteristics and results. There were issued 130 questionnairs for qualitative analisis. 102 of 130 questionairs has been retrieved and filled in properlly. Data from questionairs was compiled and hypotheses were tested by usage of Chi-squared test. 3 hypotheses have been built: H1 Patients afflicted by Arthritis rheumatic prefer pharmacology pain relieving to non-pharmacology. This hypothesis H1 was affirmed only for patients in acute stage of Arthritis rheumatic. H2 Patients afflicted by Arthritis rheumatic prefer thermotherapy to rehabilitation when considering non-pharmacology pain relieving. This hypothesis H2 was not confirmed due to low number of respondents. H3 Patients achieved higher education degree express higher interest in non-farmacology pain relieving. Higher education degree of patients has only impact on method in acute stage of Arthritis rheumatic. Qualitative investigation was carried out by half-structured interview with 7 respondents working on inpatient department and also outpatient department. Several statements could be concluded out of qualitative investigation: Nurses have been persistently educating by passive or active participation on various seminars or congresses. They have been trying to convey information about non-pharmacology treatment to their patients. They cobnsider non-pharmacology treatment as a indiscerptible part of a treatment. Investigation results will ne provided to all collaborative departments to support improvement in cooperation between nurses and patients.
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Economical models realized by neural network GMDH type
Beneš, Vratislav ; Jablonský, Josef (advisor) ; Hrabčák, Petr (referee)
This diploma thesis is about design and realization of neural network MIA GMDH for ekonomical modelling by inductive method. Models are compared with statistical methods by quallity and usebility degree. An application was developed for verification of functionality on experiments. The same experiments were run in econometrical software. The results were compared. The MIA GMDH is suitable for economic modelling.
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Theatre with Children of a Young School Age at Primary Schools
Vokáčová, Barbora ; Marušák, Radek (advisor) ; Tomková, Anna (referee)
The main purpose of this degree work is to explore some basic possibilities how to come to the stage formation with younger school age children (from six to eleven years old) at primary school. The second aim is to describe what are the specifics connected with this way of work. My degree work is divided into theoretical and practical part. In the theoretical part, there is a characterization of younger school age children in ontogenesis viewpoint. The basic question of the second part of theoretical part is the stage formation, its description and its progress during the work with younger school age children. The practical part describes and reflects component parts of my project. This project proceeded one year and half with younger school age children at Chlupova primary school. The practical part is completed with the text and photograph materials and DVD record of the final presentation. KEY WORDS: stage form, stage and dramaturgical conception, game, dramatic play, improvisation, script, formation, performance, project, younger school age, creativity. Powered by TCPDF (www.tcpdf.org)
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