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Marketing Communication in the International Marketing
Šíšová, Lenka ; Boučková, Jana (advisor) ; Vašková, Dana (referee)
Abstrakt: Marketing communication is one of the most culture-oriented tool of the marketing mix. The companies can use different strategies in the international marketing communication. These strategies must be based on the all-over strategy of the company. The general strategy is divided into particular strategies for divisions and departments of the company (marketing department, sales, production etc.). We observe two main strategies in the international communication of the companies -- globalisation strategy which tries to normalize all marketing communication activities through different countries, whereas the adaptation strategy forces the companies to think locally and act locally. Global company Sara Lee operates at almost all the markets of the world and owns about 80 different brands of food, beverages, body-care and house-care products. In Czech Republic Sara Lee owns a leading brand in tea market -- the Pickwick brand. The Pickwick brand is an international brand because besides Czech Republic it operates also on the other 7 markets in Europe and also in the United States. The tea market in the Czech Republic is very important for Pickwick Brand, because it is one of the markets where Pickwick enjoys the biggest success. The specifics of this market are based not only on the consumer behaviour and preferences, but also on the activities of the competition and also activities of the various sales channels of which the most important are the international retail chains. International communication of the Pickwick brand is based on the marketing strategy approved centrally. The communication strategy, positioning of the brand and tactical steps are decided by the managers of different countries together. We can see either normalisation features or adaptation features in the communication strategy of the Pickwick brand. The examples are the activation of the novelties of the Pickwick brand in Czech Republic or Hungary. Both countries have chosen a different concept of 360° idea, which they worked out in different activations. The Pickwick brand develops in long-term, and nowadays her goal is to strenghten its well-being segment (green, white and herbal teas), because this segment is the most dynamic one. Besides this segment the Pickwick brand could also focus on other, smaller segments such as teas for children. A large number of the products in originally "adult" categories prove that this segment is very interesting and attractive, too. The Pickwick brand has done alrady the ads focused on children, and that's why the brand could follow easily the communication schemes.
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Offshoring in Human Resources
Veselá, Jana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis is focused on offshoring in human resources. Its aim is to provide, based on own experience, a comprehensive overview of how offshoring might look like in reality, what moving business activities abroad involves and what are its advantages and pitfalls. The first chapter is devoted to an introduction to offshoring, to a definition and to an explanation of the difference between the terms offshoring and outsourcing. The following chapter focuses on a description of the company whose Human Resources department is currently struggling with offshoring. The third chapter describes transfer of different business activities of above mentioned company to its shared service centre in South America. The final chapter is devoted to appraisal of offshoring in the company as well as to my own proposals for changes in the given process so as the company is able to achieve the main purpose of offshoring.
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Modern mortgage banking in Czech Republic
Slívová, Iveta ; Zichová, Jitka (referee) ; Hurt, Jan (advisor)
Na/cv prace: Autor: Katedra: Vedouci bakalafske prace: R-mail vedouciho: Hypotecni bankovnictvi v CR v soucasnosti Iveta Slivova Katedra pravdepodobnosli a matematicke stalistiky Doc. RNDr. Jan Hurl, CSc. Jan.I hin(ti]mff.cuni.cz Abstrakt: V pfedlozene praci se /abyvamc dncsnim stavem hypotccniho bankovniclvi v Ceske rcpublice. Pozornost je venovana hlavnc hypotecnimu uveru. V prvni casti se nachazi delcni, charakteristika uveru, v/nik a vyvoj hypotecniho uveru od staroveku a/, do soucasnosti a zastavni listy. V druhe rmizeme nalezt nasledujici temala: postup pfi vyfizovani uveru, uvcrovc registry, pfedhypotecni a doplnkove uvery, zjist'ovani bonity diuznika. maximaini vySc uveru, occnovani nemovitosti, cerpani uveru, konslrukce a vyhody splatkovych kalendafu, moznosti vyuzili slatni flnancni podpory. kombinace s zivotnim pojistcnim nebo stavebnim spofcnim, vyliody hypotecniho uveru, hypotecni trh, zadluxcnost a inllace v CR, osobni zhodnoccni a pfedpokladany budouci vyvoj. Klicova slova: Hypotecni uver, hypolecni /astavni list, statni podpora, stavebni spofcni. Title: Author: Department: Supervisor: Modem mortgage banking in Czech Republic Iveta Slivova Department of Probability and Mathematical Statistics Doc. RNDr. Jan Huil, CSc. Supervisor's email address: Jan.Uurt(a}mlT.cuni.ez Abstract: In this work...
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Influence of selected factors on reproduction of fish Ancistrus multispinnis
BARDOUNOVÁ, Alena
The white-girdled bristlenose catfish (Ancistrus multispinnis) is found in South America in the Amazon Basin, especially along the bed of flowing bodies of water. The male can be recognised from the long, thick, bristling tentacles and odontodes on the head and cheek. Females either have no tentacles or short, thin ones. Ancistrus multispinnis is omnivorous but primarily consumes plant matter. It is a much sought-after fish and it is therefore important to determine the best form of breeding and rearing. The monitoring required for compilation of the research project was performed in the aquarium room at the Department of Biological Sciences from March 2011 to March 2012. Normal and albino variants of Ancistrus multispinnis were used for reproduction. The tested fish were placed in 50 litre tanks where they then reproduced. A WTW meter, column (cation exchanger) and demineralisation filter were used for measurement of the values and for water treatment. The aim of the research project was to determine the influence of a selected form of feeding and water temperature on successful spawning of Ancistrus multispinnis. The findings reveal that, for successful spawning and breeding of these fish, the best form of feeding is to administer pellets specially designed for Ancistri, boiled nettles or lettuce leaves, finely shredded beef heart and even the occasional addition of pond plankton. The ideal water-temperature was revealed to be from 24-26 °C, pH 7-8, conductivity approx. 230 ?S/cm and oxygen content approx. 8.00 mg.l-1.
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"Centrum" Department Store in Brno
Hanychová, Hana ; Sznapková, Radka (referee) ; Vojtová, Lea (advisor)
The subject of the diploma thesis is the architectural study of the reconstruction and extension of the department store “Centrum“ by an architect Vladimír Karfík, which is situated between the Jánská and Kobližná streets in Brno. This object should have been the highest building in the whole of Europe at its time, but due to the problems, which occurred during the construction, finally only eight storeys out of the original twenty eight were realized. The new object will be a fifteen storey building. Original eight ground floors, from which the last two were subsided, is aligned to a seven storey whole in a new design, and on this unit there is the extension of eight shorter floors, which are on the south side retreating and which are converging to one point like an unfolding fan in the direction to a new extension block with communication and installation cores in the western part. This creates the southern facade of small terraces, and an architectural expression from the perspective of pedestrians acts dynamically and less mighty. The functional utilization is combined, there is a passage with shops, two cafés, services, administration, and on the last floors there is housing. From an architectural point of view the building fits into the structure of urban conservation and the height does not exceed the spires of the church.
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Kvalita vody a složení planktonních společenstev vodní nádrže Opatovice
Hylák, Tomáš
The aim of the diploma thesis was a seven month research at the valley waterworks reservoir called Opatovice by Vyškov na Moravě. Taking of the water samples was carried out once a month from two sampling places, which were located on the leeward and windward sides. On the same day these water samples were analyzed at the Fishery and Hydrobiology Department of the Mendel Univerzity in Brno, where there were determined physical and chemical parameters of water, quantitative and qualitative content of the plankton associations. The results were compared with my bachelor thesis: The Development of the Quality of Water in the waterworks reservoir Opatovice, with the results from the previous years, which were provided by the Water Supply and Sewerage company, plc in Vyškov, with the valid legislation of the Czech Republic and with selected waterworks reservoirs situated in the south Moravian region.
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Usability of municipalities association for the construction investment
Štrich, Petr ; Kocourková, Gabriela (referee) ; Hrabincová, Dagmar (advisor)
This thesis aims to analyze and then update publicly accessible register of clusters of municipalities in South - Moravian region. Work is based on specific research for the Science Center of Faculty of Civil Engineering AdMaS. Name of the research is "Leveraging the register of clusters of municipalities for the needs of marketing research and development at FAST." Within this research were added to the register certain information, such as E-mail address, website, revenues for the last three years, etc. and the entire register was processed in the form of a relational database. From this relational databases were created outputs in the form of tables and charts to scholarly articles. Furthermore, this work updated maps of technical equipment with municipal water conduit and sewerage. To these maps are drawn in municipal unions with corresponding activities. Thereafter are designed some expansion options and are used clusters of municipalities for investment purposes.
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Production and distribution of Czechoslovak trams in the eighties of twentieth century
Daniel, Josef ; Szobi, Pavel (advisor) ; Chalupecký, Petr (referee)
This paper focuses on the situation at the ČKD -- Tatra Smíchov plant during the nineteen eighties. It reacts to the situation where this topic is the subject of technical and popular literature. My desire is to look more deeply into the matter and to expand on this information from an economic-financial point of view. The paper briefly examines the origins and activities of the business, then the situation in the 1980s is described and analysed in greater detail. The focus of analysis is directed primarily on export to the Soviet Union and the influence this had on the product portfolio. Then the work looks at the construction of new premises. Afterwards, the effect of export on the domestic market is analysed, including for instance the mutual relations with the Prague Transport Corporation. The paper includes a history of the corporation in the words of and from the point of view of former staff members.
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New town hall for the district Brno-North
Janoušek, Martin ; Nový, Alois (referee) ; Nový, Vítězslav (advisor)
The task of the diploma work was to design a city hall for Brno-North. It is situated in the area of the Blackfields barracks for which I've made urban design in last semester. The concept of the design is based on the simple idea of two patios - one green court surrounded by offices of various official unions for which it serves as an element of calmness and clear communication in the workplace. Second 'patio' is its spatial counterpoint, a large hall where all the significant ongoing negotiations are hold. In short, a relationship of execution and decision. Interiors offer plenty of meeting and communication spaces, meeting rooms, all united by the space at the south side of the building, which opens gradually on each floor offering an overview across the whole space. The mass of the building itself is compact on the outside, long (southern) facade is facing the square. The external appearance of the building is articulated within the construction module and reflects inner spaces. While the facade of the administrative part of the building reflects more the system and repetition, southern facade uses more open and subtle expression.
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Analysis of fishing pressure at sport fisheries managed by Czech Angling Union under the united fishing system.
ŠMÍD, Pavel
The goal of the thesis was to analyse the fishing pressure, number of visits and number of catches in sport fisheries managed by Czech Angling Union (CAU). The selected data, mainly concerning the sport fisheries managed by South Bohemian Board of CAU, were graphically presented. At the trophy fishery Vltava 24, daily data were evaluated and the behaviour of fishermen was compared during the first two years of the new management (2010 and 2011). The second part of the thesis is aimed at the analysis of the united system of fishing management within the whole CAU and suggests a new system of financial flow. CAU is composed by 7 regional boards; however, it is possible to buy united fishing permit valid in all the fisheries of CAU. The financial budget coming from these permits is redistributed only according to the weight of killed and recorded fish. This system is advantageous mainly for regional boards with a big amount of fishermen and high fishing pressure at their fisheries; it is less advantageous for regional boards managing large areas. Within the thesis, a new model for redistribution of the financial budget was created. Except for the weight of killed fish, it includes other expenses connected with the management (fishing guards, lease of fishing waters, etc.) and the number of fishing visits. The model was provided to CAU for future negotiation.
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