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Export and Marketing Strategy Analysis in Brewing Industry on the Concrete Example
Vyhnalová, Pavla ; Halík, Jaroslav (advisor) ; Janoušek, Josef (referee)
The first chapters of the thesis describe the Czech beer market, beer consumption in the Czech Republic and current trends. It also describes world export and the Czech beer export and assesses the Czech production situation on a worldwide basis. In the practical part I am attending to Pivovar Nymburk, it's history, production and range of products. In the other chapters I am describing competitors in the Czech industry and the situation in German beer industry as a market where Pivovar Nymburk exports the most of the beer. The fifth chapter describes objectives and positioning of the brewery, includes SWOT analysis and BCG matrix for a detail describtion of the portfolio. The chapter six describes export strategy, export markets and the way how the brewery enters foreign markets. The next chapters contain some of the marketing mix policies. The final chapter includes recommendations for the brewery's activities in the future.
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Současný ekonomický vývoj Česka, Maďarska, Polska, Slovenska a Slovinska
Turek, František ; Abrhám, Josef (advisor) ; Bič, Josef (referee)
This diploma thesis interprets processes of contemporary economic development in Czechia, Hungary, Poland, Slovakia and Slovenia, whereas it is focused on the comparision of selected macroeconomic indicators and at the same time some main factors, which significantly influence the economic development in the area, are highlighted. According to the diploma thesis structure - chosen geographical, demographic, social and regional attributes are identified at first. Afterwards a brief view of transformation process to the free market economies leads to the chronologically organized characteristics of an economic development in the territory. The period of a primary interest begins with a phase 2003-2007 while the year 2008 and predictions of an on-coming development are discussed separately. The very last chapter recapitulates a progress in the euro adoption process and then examines an actual convergence criteria fulfilling in countries, which the euro currency haven't adopted (until 1. 1. 2009) yet.
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Analysis of periodical press in the Czech Republic from the year 1989 up to the present
Frantová, Eva ; Lhotáková, Markéta (advisor) ; Erbáková, Jana (referee)
In its first chapter, the thesis deals with the analysis of the changes in the Czech daily and regional newspapers and magazines' owners. The second and the third chapter analyse both verbally and graphically changes in sold number of copies and reading of these periodicals in the years 1989 - 2008. Conclusions of the analyses are presented separately for selected segments of periodicals: daily newspapers, regional newspapers, women's magazines, social magazines, exclusive magazines, magazines about computers and IT, news-journalistic magazines and economic weeklies. The last chapter justifies the reached output of the analyses.
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Analysis of the investment incentives-impact on evolution of a foreign investment
Ptáčková, Jana ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
The first part describes investment incentives in Czech republic. It consirers a legal form of incentives, activity of CzechInvest agency, public support. It describes forms of incentives, conditions and procedure by confitmation incentives of manufacturing industry and specifies support for technological centres and for centers of strategical services. The second part clarifies the definition of a foreign direct investment, it specifies forms of investment and impacts of foreign investment on an economy n general. The last part focuses on description of factors, that influences the localization of the investment including the part of the incentives. It confronts investments supported by incentives with total foreign direct investment in manufacturing industry. It shows the impact of investments supported by incentives on employment and public incomes in Czech rupublic.
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The Charity magazine and its changes during early years of comunism in ČR
HENDRYCH, Jan
Work called The Charity magazine in the years of 1946 to 1951 is separated into four main chapters. In the first chapter there is described international political situacion of the early years after World war 2. In the secon chapter there are informations about political situation in Czechoslovakia(same timeline).Third chapter is about relation between comunistic system and catolics in Czechoslovakia in the years of 1946 - 1951. Final chapter is about Charity magazine. Some information about Charity directors (1945 - 1951) is also included in this chapter.
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Communication with the Children with Down Syndrome Using Sign Language
BERÁNKOVÁ, Veronika
Signing language as a form of alternative and augmentative communication is firstly used for communication of deaf people who are not enough developed by verbal component of speech or for those where there is no verbal komponent of speech at all. In simplified form of sign language it also helps children with Down syndrome to express themselves. For this target group the signing is supporting method which helps to developt the speech which is delayed because of the mental disability. In communication with children with Down syndrome is verbal speech accompanied by signs which help child to understand the meaning and give him the opportunity to express oneself. The aim of the thesis was a comparasion by studying Czech and foreign professional publications by two different views on the use of sign language in communication with children with Down syndrome and this views illustrate by case studies. The thesis includes definition and characteristics of Down syndrome, speech development of children with this diagnosis, characteristics alternative and augmentative communication and its individual systems and also benefits and potential risks of signing. The next section of thesis illustrate the knowledge from previous chapters by case studies. There were selected two women as mothers of children with Down syndrome. They were chosen on the different experience with signing. It was appeared while signing there is necessary to support mother by whole family and to involve the family into the process of signing. Next there appears that knowledge from professional literature can?t be apllied to whole target group, i.e. children with Down syndrome. The thesis also shows how few professional publications apply the potentional risks of signing. The thesis can be used as an information for those parents who decide to communicate with their child by using methods of signing.
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The use of recycled waste in activities at kindergardens
NOVÁKOVÁ, Stanislava
This bachelor thesis deals with information on integration of the issue of waste sorting and recycling to environmental education system in nursery schools and the possibilities of using various sorts of waste for creative and handcraft activities in nursery schools (inspired by both Czech and foreign sources). The thesis consists of three parts: theory, practice and enclosures. In the theoretical part I will try to explain several terms concerning litter and ecology by means of specialized literature and online texts. The practical part and enclosures cover the usage of recyclable sorted waste in some activities of nursery schools I had the opportunity to visit during my continuous pedagogical practice in the second and third year of studying Teaching for nursery schools. I will analyze those activities I personally put into action using recyclable waste material. I carried out preparation of said activities, their realization and evaluation of feedback in Kapříků class, MŠ Větrná České Budějovice, in Žluťásků class, MŠ U čtyř barviček separate site of MŠ Mozaika Jihlava, in Ptáčků class, MŠ Zeyerova České Budějovice and at out-of-school activities {--} free-time activities for children at some weekend trips of PS T.O. Mešnice.
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Czech cookbooks 18th century
SOBOTKA, Roman
The thesis is called ?Czech cookery-books of 18th century?. During 18th century there were editted by printing-press totally 5 cookery-books that have come down just till today and are saved in our libraries, museum and archives. This thesis is concentrated on 4 of these books and is divided into 5 chapters. Each cookery-book is interpreted separately in its particular chapters. The main themes of these chapters there are the formal traits of each cookery-book and secondly inner analysis of the recipes. Mainly there was placed emphasis on the ingrediences that were used during cooking in the 18th century (meat, fish, vegetables and herbs, fruits, spices and other ingrediences). There is included the resume after the fourth book of Leopold Neubauer. All books are already presented together there. At the end the obtained pieces of information are summarized and the cookery-bookes from 16th century are partly compared with the ones from 18th century. The enclosure of this thesis is created by edition ?The cookery-bookes of Vienna? by Leopold Neubauer. The complete text was edited (except indexes at the end of the book).
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Forensic ballistics
Bohoněk, Miloš ; Konrád, Zdeněk (advisor) ; Krupička, Jiří (referee)
The purpose of this thesis is to provide a general introduction to the field of forensic ballistics. The thesis is based on the analysis and comparison of numerous Czech and international monographies and articles, as well as on findings derived from a supervised visit to the Institute of Criminalistics Prague. As such, it provides a compact and up-to-date overview of forensic ballistics in the Czech Republic. The thesis is composed of eight chapters followed by a bibliography, an abstract and keywords. Chapter One is introductory and lays out the purpose of the thesis, the goals and the methods used. Chapter Two takes a closer look at the history and evolution of forensic ballistics, both abroad and in Czechoslovakia. Chapter Three answers the question "What is forensic ballistics?" in detail. It contains a definition of forensic ballistics and provides a reader with information about the main purpose of forensic ballistics. Chapters Four to Six are the core of the thesis. Chapter four deals with the objects examined by the forensic ballistics and is therefore subdivided into four parts, addressing each object separately: firearms, ammunition, objects struck by a bullet, and further material and immaterial objects. Chapter Five concentrates on ballistic marks and as such is subdivided into five...
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