|
The company in a competitive environment
Dvořáková, Lenka ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.
|
|
Identification of production indicators important for definition of the selection criteria in cattle breeding.
Michaličková, Monika ; Vostrý, Luboš (advisor) ; Stádník, Luděk (referee)
The aim of the study was to apply all available information (for time period 2011 to 2013) about the dual purpose cattle breeds (Simmental and Pinzgauer) to the program package ECOWEIGHT and to suggest selection criteria for Slovak dairy and cow calf production systems. The main advantages of Ph.D. thesis were the calculation of economic weights with comprehensive consideration and updating of the current farming conditions, as well as the calculation of economic weights for new traits i. e. health and residual feed intake traits. For the calculations, the bio-economic model and the most common marketing strategy for given production system were used. The main comparative advantage of Simmental and Pinzgauer breeds, were the milk yield (dairy system) and proportion of sold calves per 100 cows (cow-calf system), respectively. For the both breeds and production systems the longevity of cows was detected as the weakness. The highest proportion in cost and revenues structure for the feeding and main products was observed, respectively. For both breeds and production systems, the profit (regardless of subsidies including) was not reached. For Simmental breed in dairy and cow calf system, the highest economic importance was observed for milk yield (19.9%) and fertility of cows (22.5%), daily gain of calves till weaning (age of 100 days; 16.1%) and weight of calves at 210 days of age (14.3%) and for the longevity of cows (11.4% and 12.4%), respectively. On the other hand, for SP breed the highest relative importance was observed for daily gain till weaning (100 days of age, 20.3%) and weight of calves at 210 days (100 days of age; 20.3%), milk yield (20.2%) and weight at 120 days of age (14.4%) and for longevity of cows (10.1% and 16.8%) in dairy and cow-calf population, respectively. Based on the results of Ph.D. thesis, it could be recommended to reconsider the current breeding objectives, as well as to redefine the selection indices of dual-purpose cattle breeds in Slovakia. The emphasise should be based to growth and functional traits, with the aim to integrate preferences of consumers (environmental criterion and popularity of animal products), as well as to ensure the sustainability of animal production.
|
|
Role of nitric oxide in the regulation of apoptosis and cell cycle during various pathological conditions
Kučera, Tomáš ; Martínek, Jindřich (advisor) ; Čech, Svatopluk (referee) ; Mokrý, Jaroslav (referee)
Nitric oxide is a free radical that plays number of important roles in the organism. Among the best known are its effects in cardiovascular, nervous and immune system. However, as the knowledge about this molecule is expanding, it is becoming obvious that NO is involved in many other physiological processes. The importance of NO is given also by its ability to influence various pathological processes. It was found that the role of NO can be both beneficial and detrimental depending on various circumstances, mainly on the local level of NO production. The potential of nitric oxide to influence the process of programmed cell death and cell proliferation belongs to its important properties. There were reported numerous controversial effects on these processes, which result depended on the particular cell type and its actual physiological or pathological circumstance. The aim of the thesis was to contribute to the better knowledge of the NO role in programmed cell death - apoptosis and in cell proliferation. With respect to the currently known specific effects in various tissues and organs the research was focused on several different pathological conditions. At the same time, several in vitro models were combined with in vivo undertaken observations. The experimental rats and primary rat hepatocytes were used...
|
|
The Interplay Between the Notch Signaling Pathway and Cellular Metabolism
SLANINOVÁ, Věra
We identified four metabolic genes as direct targets of Notch signaling pathway both in vitro and in vivo and investigated the hypothesis that Notch directed metabolic changes support the growth of the imaginal wing dics. Vice versa, we observed the influence of metabolic changes on the activity of Notch signaling pathway and we identified Sirt1 as a metabolic sensor for the Notch pathway that helps to elicit an efficient response to Notch signal, in a metabolism sensitive manner.
|
|
Attitudes toward social system securing – November 2016
Pilecká, Jarmila
In November 2016 CVVM included in regular research questions on social policy. Questions investigated opinions of the czech public connected to the involvement of the state and the citizens themselves to funding the sphere of social policy. Other questions focused on whether the current distribution of responsibilities is divided equally between state and citizens. Finally, we were interested in opinion on the fair distribution of benefits and abuse of the social security system.
|
|
Toxiс leаdership аnd its influenсe on lаbour relаtionship
Frolova, Izabella ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
This thesis is focused on an analysis of the working atmosphere in one international company which is producing and distributing fuel cards and registering trucks to different European toll systems. The aim is to analyze the influence of a toxic person on the people around him/ her and the working atmosphere in general. This thesis consists of two parts: theoretical and practical. The first part deals with the theoretical basis of the topic including toxic leadership in general, toxic working place, health reasons for such destructive behavior, different types of toxic behavior, and the influence of a toxic person on people around him/her. These points form the basis of the practical aspect of the thesis which focuses on a case study of toxic leadership behavior in the fuel cards company mentioned above. I conclude that a toxic leader can have a profound impact on the workplace environment, in particular employee rotation.
|
|
Satisfaction of women in childbed with nursing care on obstetric auditorium
MAŠKOVÁ, Jitka
The nursing care has in the care for health unreplaceable position. The attribute of the present nursing are individualized care and an independent working of the obstetricians centred on the prevention and on the support of the patients health. The satisfying and the dissatisfying of the patients needs reverberates in their consciousness as subjectively felt content or discontent with the care. The effort of the obstetricians has been the focus on the client. The new philosophy of the health services is to meet patients wishes and achieve therethrough their contentment. The patient{\crq}s satisfaction with the nursing care is an important information which predicate about the functioning of the individual departments in the health care institutions. {\clqq} The patient{\crq}s notifications is an valuable advice as well as an important motivating step to the improvement of the care quality.{\crqq} The nursing sees the patient with all the negative as well the positive sides and therethrough the patient{\crq}s contentment is understood as the priority objective wich cannot be marginalized. The satisfied patients have more confidence in the physicians in the nurses. They also much better cooperate during the labour. The objective of this thesis has been to state if the patients are satisfied with the nursing care on the labour ward. The supposal saying that ``The patients are satisfied with the nursing care on the labour{\crqq} ward has been stated. The supposal should be confirmed or disproved on the basis of the executed research. Hereat has been chosen the quantitative research in the questionnaire form. The question forms have been given to the mothers after the physiological labour on the confinement department in the hospital in České Budějovice, Tábor and Jindřichův Hradec. For research it has been used the set of 145 properly filed questionnaire forms. The research has proved that from the total number of questioned mothers 145 (100 %) the number of 142 mothers (97,9 %) were satisfied ewith the nursing care on the labour ward. The supposal has been confirmed by the research, the patients are satisfied with nursing care on the labour ward. The thesis shall be used within the tuition in the University of South Bohemia, published in the specialized publications and on the internet. An absolute majority of the patients has been satisfied with the nursing care on the labour ward. It is very pleasant conclusion of this thesis. In formed times to the patient has been often dictated what should or should not be done and therethrough the possible effect on the labour has been limited. Present is many respects different. It is more disposed for the changes in the nursing and puglic health in general. There is bigger space for the cooperation between the obstretricians group and the patient. It creates the safe enviroment in which both the patients and the nursing taff feel considerably better.
|
|
Analysis of a Marketing Communication in a chosen Czech Republic Market from the Perspective of Kotler Partial Strategy
Kouba, Václav ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The aim is to analyze the mass-media marketing communications companies in the lead, challengers, followers and nichers on Czech automotive market. The analysis will be based on data for ads on television, radio, print automakers entered the period of 2014 and informations on registration of producers in the same period. Information on the authorization together with the characteristics of each brand will be the starting basis for profiling groups of brands according to Kotler parcial strategy. Communication activities of the groups will be analyzed. Finally, it will be evaluated, whether companies communicate properly with respect to its position. Alternatively, it will be proposed recommendations for changes to this communication.
|
|
Valuation of the company DEKTRADE, Plc.
Pop, Tomáš ; Kislingerová, Eva (advisor) ; Plaček, Jan (referee)
The main objective of this thesis is to determine the market value of the compa-ny's equity DEKTRADE, Plc. to the valuation date 1st January 2016. The sec-ondary objective is to predict the growth of the market. These predictions should help the company's management. Thesis will be typically divided into theoretical part that aims to introduce readers to the issues of valuation and introduce methods that will be used in subsequent practical part. The practical part begins with a strategic analysis to be followed by a financial analysis. Following the distribution of assets to the operationally necessary and unnecessary forecast of value and a financial plan. The actual awards will be made using the method DCF entity. Results will be compared with the book value of equity.
|
|
Visualization Support in Sefl-Service Business Intelligence Tools - a SAS Visual Analytics and IBM Cognos Analytics Comparison
Espinoza, Felix ; Maryška, Miloš (advisor) ; Berber, Martin (referee)
The thesis deals with problematics of tools marked as Self Service Business Intelligence (SSBI) which is paid close attention by its users as well as producers due to expected progressive growth of this trend. Two products are evaluated: SAS Visual Analytics and IBM Cognos Analytics, both tools are evaluated by their extent of user´s autonomy and support of data visualization. Basic principles and concepts connected to the area of business intelligence are defined in theoretical part of the thesis. The problematics of data visualization is introduced and trend of self-service business intelligence is discussed with analyzing its benefits as well as restrictions. Technological factors which helped to fast development of SSBI are mentioned as well. A methodology has been created within practical part of the thesis. It is enforceable for any other tool from the family of SSBI and it is possible to assess the extent of support within observed categories through this methodology: Using information, Creation of information, Creation of sources and Visualization. A set of criteria on basis of which the evaluator can create evaluation form corresponding to his/her needs was defined for each of the stated categories. Usability of the methodology is illustratively demonstrated at mutual comparison of chosen modules of both tools while those parts are sufficiently described before the evaluation itself.
|
guest ::
