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Business Opportunities of a Company in the Singaporean Market
Grégrová, Magda ; Sztogrynová, Miroslava (advisor) ; Šípková, Martina (referee)
Předmětem diplomové práce jsou možnosti vstupu zahraniční firmy na singapurský trh. První část představuje Singapur jednak z hlediska základních informací o teritoriu, obyvatelstvu, obchodních zvyklostech, ekonomickém prostředí, zahraničních vztazích, a jednak se zaměřuje na možnosti, které nabízí tento trh zahraničním exportérům. Pozornost je věnována kulturním specifikům a následně jsou uvedena doporučení vyplývající z interkulturních odlišností ve vztahu k evropské kultuře a ve vztahu k marketingové politice exportující firmy. Druhá část se zabývá českou společností Mauting spol. s.r.o., která vyváží své výrobky do více než 40 zemí světa a rovněž do Singapuru. Pozornost je soustředěna především na mezinárodní marketingovou strategii firmy, důraz je kladen na propagační politiku, adaptaci marketingového mixu na singapurský trh a na závěr je zhodnocena úspěšnost vstupu na singapurský trh.
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The Maastricht fiscal criteria, their formation and problems of fulfulment by countries of the Europen Union
Papáčková, Hana ; Izák, Vratislav (advisor) ; Klazar, Stanislav (referee)
The Bachelor thesis is focused on the description of the Maastricht criteria, and an analysis of the time period between 1995 to 2015. The work is divided into two chapters. The first chapter describes each of the Maastricht criteria and analyzes the fiscal criterion of sustainability of public debt in select EU Member States (Belgium, Czech Republic, Italy, Ireland, Germany and Greece) during this time, which includes the criteria of public debt and public deficit. The aim is to assess whether these fiscal criteria are met. The last chapter covers further regulatory measures of the Maastricht criteria, like the Stability and Growth Pact, the Euro Plus Pact and the fiscal compact, which addresses their shortcomings.
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Influence of selected extra-parliamentary extreme right-wing actors on the international relationship between Slovak Republic and Hungary
Hrušč, Erik ; Charvát, Jan (advisor) ; Mlejnek, Josef (referee)
The aim of this thesis is the analysis of the influence of Slovak brotherhood and Hungarian guard on the international relations between the Slovak Republic and Hungary. Both the impact of activities of Slovak brotherhood and the Hungarian guard and the evolution of these organizations are under research. Thesis also focuses on theoretical definition of the extreme right and offers a brief overview of the historical development of Slovak-Hungarian relations, as well as of the phenomenon of the extreme right. Subsequently, the work addresses the development of Slovak brotherhood and Hungarian guard, which is followed by specific investigation of the activities of these organizations in two aspects. The first one is the membership to the extreme right; the latter consists of the relation to the issue of Slovak- Hungarian coexistence. Finally, this work analyses the organizations' position in the political system and their impact on the international relationship between Slovak republic and Hungary.
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Horizontalni a vertikalni obchod v ramci odvetvi mezi novymi a stavajicimi clenskymi zememi EU - implikace pro konvergenci
Hromadová, Jana ; Klosová, Anna (advisor) ; Nowak, Jean Jack (referee)
The main aim of this dissertation is to provide evidence on the development of bilateral trade relations related to manufacturing industry between Hungary, the Czech Republic, Slovakia, Poland, Slovenia, Estonia, Lithuania and Latvia and the old Member States of the EU (EU 15/EU 25) through focus on the intra-industry trade phenomenon during the period delimited by years 1995, 1999, 2004 and 2007. Based on data from Eurostat Easy Comext database classified according to the Standard International Trade Classification (Rev.3), Grubel-Lloyd indices are computed at the level of 3-digit and 1-digit manufacturing industries (SITC 5, 6, 7, 8) and thereafter aggregate to the level of manufacturing sector as a whole (SITC 5 - 8). Consequently, Greenaway, Hine and Milner methodology is used for disentangling intra-industry trade into its horizontal and vertical components (the latter being further separated into low quality vertical intra-industry trade and high quality vertical intra-industry trade) on the basis of unit value indices. The results show that the share of intra-industry trade in total trade between the countries in focus is increasing during the complete period in all countries and all sectors with SITC 6, 7 and 8 clearly inclining to intra-industry specialization. Altogether, the predominant specialization in high quality vertical IIT is presented, implying so far only slowly advancing convergence steps of the new Member States towards the path of the initial Members of the EU.
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Analysis of bank marketing communication options towards the market segment of university students
Titl, Marek ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The goal of this Bachelor's Thesis is to characterize particular marketing communication tools that are accessible to the banks in order to effectively address the market segment of university students. Analyses in my thesis are based on MML-TGI research and also on my own survey. Based on these analyses there were gain information about bank services which students use, about criteria's that are important for students, bank institutions that are mainly used and banks that are recognized as students-friendly. Then, the main characteristics from the advertising campaigns that students recall were pointed out. Based on all these information in the ending of my Thesis I formulate some advices and possible directions of marketing communication towards the market segment of university students.
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The international law position of child soldiers
Vrba, Jan ; Hýbnerová, Stanislava (advisor) ; Balaš, Vladimír (referee)
This work is devoted to international law, particularly humanitarian law and human rights with emphasis on international legal instruments governing the position of children serving in the armed forces. In this work are discussed various international conventions, as well as mechanisms for the protection of child soldiers. The first chapter defines the position of child soldiers and the specifics of their involvement in military conflicts. The decisive criteria for the involvement of children in government armed forces or non-state army is age. Furthermore there is described into more details the mechanism of conscription into the army. There is difference between voluntary and forced recruitment of child soldiers. The various international legal instruments are analyzed more in detail in chapter two. The issue of Child soldiers is addressed with both the rules of humanitarian law, specifically the Additional Protocols to the Geneva Conventions and Human rights conventions. Special attention is paid to the Convention on the Rights of the Child and its Optional Protocol on the Involvement of Children in Armed Conflict. Analyzed is the only regional convention addressing the problem of child soldiers -the African Charter on the Rights and Welfare of the Child. The issue of child recruitment is also...
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Ochrana spotřebitele versus developeři
Mohrová, Eva ; Drozen, František (advisor)
Práce analyzuje ve své první části současnou legislativní úpravu v oblasti ochrany spotřebitele jednak v České Republice a dále pak také v Evropské Unii. Hodnotí dostatečnost jednotlivých právních úprav a poukazuje na nedostatky. Ve své druhé části analyzuje a hodnotí situaci ochrany spotřebitele v realitě, a to konkrétně v aplikaci na trh s nemovitostmi a v jednání s developery. Závěrem přináší i určitý návod, jak postupovat při podpisu smluv a jak se vyhnout případným budoucím problémům vyplývajících z koupi nemovitosti.
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Politeness in Danish in Comparison with Czech
Halamíčková, Zuzana ; Štajnerová, Petra (advisor) ; Hartlová, Dagmar (referee)
The aim of this thesis is to compare linguistic means of expressing politeness in Czech and in Danish. The term politeness covers both norms defining socially acceptable behaviour and strategies that speakers use to achieve their goals and avoid conflicts. After defining the term politeness, I briefly introduce the most influential theoretical approaches to politeness since the 1960s. The second chapter brings an overview of linguistic means of expressing politeness in Czech and in Danish. The last, most comprehensive part of the thesis is concerned with selected areas typically connected to politeness, i.e. greetings and forms of address, expressing thanks and reacting to them, orders, bans, and requests. In Czech, a polite request usually contains the particle prosím (please). This word has no equivalent in spoken Danish; however, Danish speakers can make use of other expressions, such as particles godt, nok, lige and vel, or the expression vil du være sød/venlig (would you be so kind). They can also use some of the conventional means of expressing a request indirectly. Many of those strategies are common to both languages, especially formulating the requests as a question, perhaps in a negative form. Polite requests in Czech are characterized by the use of conditional, Danish requests typically...
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Criminal Liability of Corporations in the Czech Republic and in the United Kingdom
Klíčová, Kateřina ; Moravec, Tomáš (advisor) ; Žák, Květoslav (referee)
The bachelor's thesis addresses criminal liability of corporations in the Czech Republic as well as in the United Kingdom. The main aim of this work is to define who legal person is, what criminal liability of corporations specifically means, how it came to existence and what effect it has on public. At the same time this thesis deals with types of criminal offences which legal person might commit and also types of sanctions for these criminal offences. But essential point is to compare these two legal models of criminal liability of corporations and point out the main differences.
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Reorganization under the Insolvency Act and the recent practice
Klimeš, Jan ; Smolík, Petr (advisor) ; Zoulík, František (referee)
Reorganization under Insolvency Act and Current Practice Abstract: Key objective of an effective insolvency law is to facilitate the rescue of a debtor or, failing that, a financially troubled business. The new Insolvency Act, no. 182/2006 Col. ("InsA"), established reorganization as new proceedings to comply with such objective. This master thesis focuses on reorganization under the new InsA, its process and key provisions and matters relevant to reorganization proceedings and then analyses current practice with such new proceedings. The purpose and key objectives of the insolvency law are discussed in Chapter 2 and parties and participants to the reorganization and their interest and incentives which must be addressed in an effective reorganization law are described in Chapter 3. Commencement of unitary insolvency proceedings under the InsA, its effects and the following procedure and matters, declaration of bankruptcy and the process of the choice between reorganization and bankruptcy (konkurs) is described in Chapter 4. The rescue culture and other rehabilitation (non-liquidating) procedures, the option of rehabilitation of financially troubled business in bankruptcy (konkurs) under InsA and the brief description of reorganization procedure under US Chapter 11 is discussed in Chapter 5. Chapters 6 and 7...
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