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Analysis of marketing activities of the contruction company SMP CZ a.s.
Doksanská, Tereza ; Skokanová, Dagmar (advisor) ; Jech, Jan (referee)
This Bachelors degree work is focused on the marketing activities of a construction company. The work consists of two main parts: a theoretical and practical.The first part deals with general theoretical knowledge of marketing in the building industries and it's basic specifics. The practical part illustrates marketing activities of the construction company SMP CZ a.s., it evaluates it's internal and external environments, analyses the strenghts, weaknesses, opportunities and threats and it also focuses on it's marketing communication. Important part of the work is marketing research that shows investment opportunities of SMP CZ a.s. A kind of summary of the findings are practical recommendations for SMP CZ a.s.
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Logistics of construction company
Pčola, Jaroslav ; Mervart, Michal (advisor) ; Simon, Peter (referee)
Goal of this thesis is to define logistic problems of small to middle sized construction company and suggest solutions. In this thesis logistics is considered as integrated system which is managing and keeping records of movement and position of construction machines, automobiles and also employees. Thesis is abstract of activities, that has been done by logistics section of Reinter from 2007 to 2011 and it is presenting steps done by management of firm in order to improve the performance of section. These steps are explained, commented and evaluated.
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Business Valuation
Drbalová, Lucie ; Scholleová, Hana (advisor) ; Tomáš, Karel (referee)
The objective of this diploma thesis is the valuation of medium construction company Matex HK s.r.o. using discounted cash flow method. The thesis is divided into two main parts - the first part acquaints us with methodology of business valuation, while the second part is focused on valuation of the company itself. The theoretical body of the thesis describes basic calculations, methods and procedures necessary for correct estimation of the company value. Opening part is focused on defining of the basic principles of this issue. This is followed by introduction to methodics of strategic and financial analysis and description of the selected valuation method and matters related. Applied part of this thesis uses the described tools for the purposes of valuation of chosen company. Conclusion is devoted to company valuation statement and subsequent commentary.
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The new theory of business - a comprehensive analysis of the company
Pastorková, Ivana ; Klečka, Jiří (advisor) ; Mikan, Pavel (referee)
The aim of the Master's thesis is a comprehensive analysis of the company's financial health over a certain period. In the theoretical part of the work I describe the methods of analysis from basic ones to more complex assessment models. In the practical part, I apply the acquired knowledge directly to the construction company with using its accounting documents. The financial analysis consists of analysis of absolute, differential and proportional company's indexes, which are followed by comparison of the company and industry. Last part focuses on the credit-worthy and bankruptcy models of financial situation assessments as well as their final comparison. At the end, I summarizes the financial situation by using methods and propose measures to improve the future development.
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Brand building of UniCredit Bank on the Czech financial market
Grund, Martin ; Koudelka, Jan (advisor) ; Chvojka, Jan (referee)
The purpose of this diploma paper is to describe the brand building process of UniCredit Bank in the Czech Republic, analyse the brand itself and make recommendations regarding the future of the brand. The paper comprises of the theoretical and practical parts. The theoretical part explains the meaning of a brand and the process of brand building. Attention is brought to market segmentation and the marketing mix. The practical part contains the description of the brand building process of UniCredit Bank in the Czech Republic and the analysis of the brand including the comparison with its competition. The deduction of the paper features a conclusion and recommendations for the brand towards the future.
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Logistic processes and activities in a construction company
Navrátilová, Lucia ; Mervart, Michal (advisor) ; Hostinský, Radovan (referee)
In my Bachelor's thesis, I am concerned with purchasing processes, storing and transportation activities and information systems used in the construction company. I focus on defining the processes and activities and their usage in the firm's operation shown on practical examples from Mota-Engil. I characterize logistics generally and also the business logistics. Important are the specific aspects of building industry, which determine the course of its logistics. It differs from other branches in many characteristics, for example from manufacturing companies with mass production which are frequently used for the modeling of logistic operations. I analyze and work with data from researches, statistical surveys and my own observations. On the basis of the findings, I explain current situation, assess possible solutions and suggestions of adjustments.
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Changes in the model building society
Němcová, Jana ; Půlpánová, Stanislava (advisor)
The thesis is aimed at building savings and changes experienced by its models due to changes in legislature ruling this banking product. The aim of the thesis is to cover the development of builing savings within the framework of its existence in the Czech Republic based on amount of contracts concluded the thesis tries to analyse popularity of building saving in relation to changes od the models and their impact. The thesis at the same time compares positives and negatives of individual models of building savings applied on a single saver. Further target is to decide whether a presen saver is more influenced by the actual model valid in the Czech Republic or the choice of one of five institutions providing the service of building savings based on comarison of the products provided by them.
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Financial analysis and public contracts influence on SIGNALBAU a.s. and its economy
Píchalová, Nikol ; Dufková, Eva (advisor) ; Marek, Petr (referee)
The Bachelor thesis deals with financial analysis and influence of public contracts on SIGNALBAU, a. s., in period between 1. 7. 2004 and 30. 6. 2010. Company falls under building industry and its main focus is on construction and reparation of railroad safety engineering in Czech republic and abroad. The first, methodological part, contains general explanation of financial analysis and basic terms connected with problem of public contracts. The actual execution of financial analysis is done in the second part of the thesis, where I evaluate financial health of the company and compare it to its competition, Trakce, a. s. The conclusion is dedicated to measure the influence of public contracts on company's economy and management.
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Building savings
Ladra, Miloš ; Půlpánová, Stanislava (advisor)
Bachelor theis provides a comprehensive overview of the basic characteristics of the building savings product. The second part of this work is focused on the Czech building society market which is characterized by a big amount of sources. The biggest emphasis is put on source problems and the related stability of building societies. The work also provides a summary of a current offer of Czech building socities products and various model situations focusing on the factors affecting revenue.
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