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Developing of Graphic Creativity throung Family Tales
MATĚJKOVÁ, Eva
The theoretical part is devoted to illustration and to significant. Czech illustrators of childern´s literature. Further it focuses on fairy tale as the literary unit and on the importance of fairy tale in the preschool age. In the practical part the implementation of eight fairy tales by a concrete group, their progression and the proposal of methodological procedures how to work with these fairy tales and how to develop the creative art activities of childern by this way are describet. All this is accompanied by photographs.
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Guerilla marketing and its use in the culture
Šafaříková, Kateřina ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
Master's thesis deals with guerilla marketing as one of the innovative ways how to promote. The theoretical part describes main characteristics and situation in the Czech Republic (including legislative regulation related to this topic and examples of campaigns). The practical part focuses on guerilla and its use in culture events like film, music festivals or books. It analyses a few campaigns, evaluates relevance of using this instrument and tries to find out what these campaigns have in common and what is different. Culture is creative and successful campaigns should be creative as well, which is confirmed by analysis.
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Possibilities of employees creativity development in selected organization
Pochman, Martin ; Franková, Emilie (advisor) ; Lukeš, Martin (referee)
This diploma thesis deals with the creativity and the options of its development. Creativity is part of everyday human life. The prosperity of any business organization depends on its innovative capabilities. The main source of innovation are company employees, especially those who raise most the creative potential of the company. A partial goal of this work is to theoretically describe the topic of creativity and its importance for business organization. Theoretical pieces of knowledge in area of creativity are followed by their practical application in concrete organization. The main objective of this thesis is to analyze the creative environment of the selected company. This company is a market leader in dairy products in the Czech Republic. Necessary informations to determine the strengths and weaknesses of the company in the area of creativity were obtained by the method of interview and questionnaire On the basis of received informations are suggested personal recommendations to the company.
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Richard Florida's Creative Class theory
Katakalidis, Thomas ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
The aim of the thesis is to introduce Richard Florida's Creative Class theory and the way we measure the Creativity Index or the indicator of creative environment and urban or region development potential. The thesis concerns creativity as a factor of the progress of society in the course of history and as well evaluates the approach to creativity today. Florida's theory is examined and some possible imperfections that can occur while measuring the Creativity Index are shown. Both academic and non-academic critiques on the subject are discussed.
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Creativity in the Students at the University of Economics
Jandáková, Jana ; Franková, Emilie (advisor) ; Lukeš, Martin (referee)
The crucial area of this Bachelor's thesis is the human characteristic known as creativity. The theoretical section first addresses the definition of the concept of creativity and defines the crite-ria that serve to assess creativity levels. It then addresses factors influencing creativity, which from a biopsychosocial perspective can be divided into biological, psychological and social fac-tors. The thesis primarily deals with the latter two groups of factors. The section on psychological factors dissects the basic features contributing to a creative personality; the section on social factors deals with the influence of family, school, social reward and time of life. The subchapter on obstacles to creativity (blocks) includes myths about creativity, which can be considered one of the greatest blocks to creativity, as well as the causes of such barriers. The end of the theoreti-cal section deals with the facilitation of creativity. The goal of the practical section is to assess the level of creativity in students at the University of Economics. On the basis of the data ac-quired through the questionnaire, which takes into account the findings acquired from the litera-ture studied for the theoretical section, the thesis then makes a comparison of the creativity of students, individual departments and ultimately an assessment of the students of the University of Economics as a whole. The conclusion suggests recommendations for students.
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Zadejte název práce
Selep, Ján ; Bartoň, Petr (advisor) ; Bolcha, Peter (referee)
Creative Commons (CC) organization released in 2003 six licenses, which take part of the copyright protection and let other parts fall in the public domain. Consequently, they lower the price of works for future works (inputs) and as an outcome increase creativity and number of works created. On the other hand, CC licenses can serve also as a substitutes to the pure copyright. This thesis examine the impact by analysing United States copyright registration and CC linkback data. The results show insignificance of CC licenses impact on pure copyright licenses. Based on the results I found weak evidence for complementary relationship between the two. Finally, I show that there is no difference between the types of CC licenses as an determinants of number of pure copyright licenses.
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Videosequences and their Application in the Lessons of Physics at the Secondary School Instruction
BLAŽKOVÁ, Petra
The main theme of the thesis is a video sequence, its production and use in physics education at primary and secondary schools. Teaching enriched of short videos is dynamic and illustrative. Students see a situation that could otherwise only read in an austere entry in a textbook example. It is based on the assumption that the demonstration, in addition to teaching, is an appropriate means for obtaining and verification of theoretical knowledge. Moreover, if the children create it themselves, it will be suitable method to develop their skills and creativity, which is as important in the process of learning as knowledge itself.
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Application of creative activities as part of the socialization of young adults serving a prison sentence
JANSKÁ, Dagmar
This thesis focuses on art activities as part of the socialisation of young adult prisoners within a social work setting. It is divided into two parts: theoretical and practical. The first part defines some basics terms, the characteristics of the target group with an emphasis on the prison sentence and activities necessary for incarceration. It also delimits pedagogy and the pedagogical disciplines related to imprisonment. Also in the theoretical part concepts connected with art activities are divided: art and socialization and their meaning in human life. The practical part was carried out in the prison in České Budějovice and was focused on young adults serving sentence. The knowledge from the theoretical part was applied with particular reference to the author´s project: ?Putování malého prince?, which was focused on the development of creativity and cooperation in the framework of socialization. It offers one of the possibilities how imprisoned people can spend their free time meaningfully.
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Design and Application of Methodological Tools for Teaching Horseback Riding in Leisure Time Programs
OCELÁKOVÁ, Romana
The main thesis deals with desing methodological tools for teaching horseback riding in leisure time programs for pupils of primary school or lower grades of grammar schools.It also offers possibilities of using these tools. It assumes that lessons become more interesting and less challenging for students than before and that students learn required knowledge faster and better. The theoretical part deals with necessary psychological foundations, outlines the problems of memory, learning and motivation for learning.Then the introduction to the art education follows and is focused on the theme of thisthesis. The introduction acquaints with materials necessary for tools production. Theother part deals with foundations of theory of riding as the author get acquainted with in different organizations. The practical part describes the project, offers goals, motivation and process of tools production and their application.
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Free time art project with interdisciplinary interferece into prosocial education
MATLACHOVÁ, Petra
My bachelor´s project is divided into two parts, theoretical and practical. The theoretical part describe the history of constitutional education and profile of children gen home according to internal system of this organization. The next is description of project and art project. This part draws from specialized literature and use the theoretic knowledge of this problem. The practical part is dedicated to art project which polarite into profesional sphere. It is oriented to unite children and their art manifestation.
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