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Intranet in small organization
Teliščák, Karol ; Žid, Norbert (advisor) ; Kunstová, Renáta (referee)
Nowadays, the intranet becomes an integral part of the organization and helps to increase its efficiency. Circulation of information in the company is still increasing since the company was founded, and therefore is very appropriate to link those optional information, store them in multi-purpose storage place so that they gain access to everyone who needs them to fulfill their obligations quickly, easily and work efficiently. This work takes its aim to introduce intranet, its characteristics, capabilities and components and try to apply them to a small organization what is supported by a practical part.
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Film and Media /Communication Strategy of a Feature Film in Media/
Lhoták, Vladimír ; Maurer, Pavel (advisor) ; Kopecký, Čestmír (referee) ; Borovan, Pavel (referee)
This Master diploma thesis has an objective to explore the environment of Czech and international medias and to compare it with the needs of Czech feature film promotion. It describes behaviour of the Medias and its? recipients and the possibilities of using the knowledge for more efficient communication of feature films. The marketing communications resources are used in order to find out its applicability for a feature film. The feature film is defined as a product on the market, the issue of the feature film as a cultural product and it?s attributes is viewed through the marketing communication optic.
For the development of an efficient communication strategy the knowledge of it?s means and recipients is necessary. It is important to describe Czech media environment, to define concrete communication channels and to make an attempt to explore their relevance and efficiency. The efficiency is connected to the reaction of focus groups; the thesis describes their definition and the research methods of the communication effect on them.
Wisely chosen creative concept for different types of films, genres, focus groups or business goals is for an efficient communication indispensable. The thesis tries to describe how to use artistic features of the film for efficient communication effect. The topic of cooperation with advertising agencies in various states of the creation of the film is analyzed. It covers the issue of the feature film as a communication media itself and its potential in the communication campaigns (including the product-placement).
Following part is dedicated to practicing the medial communication on the Czech market. The attention to the Czech films in the Medias follows and the means of influencing the Medias are described. The Public Relations topic is covered as a phenomenon of the most used mean of feature film communication. The phenomenon of publicity of film festivals as an independent communication channel is described. The description of internationally important film Medias follows.
The thesis shall be helpful to the Czech producer of the feature film to discover which means of communication the media market offers to promote a feature film.
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The way of alternative spread of the biological agents in population.
JIRKA, Martin
This bachelor thesis describes the ways of alternative spread of the biological agents in population. It is focused on the main precursors, which increase the risk of such use. One of the precursors is the availability of biological agents which have the potential to be exploited as a biological weapon. Majority hazardous agents are found freely in nature and could be obtained without much effort. The ability to effectively extend the dangerous pathogens is another important aspect. Among the main ways of the spread, is a form of inhalation, ingestion or inoculation, including spread of biological agents via vehicles and vectors. The ability to threaten the life and health in these ways of spreading agents is evaluated. Last precursor represented an alternative way to spread the biological agents. There are many ways how to spread dangerous germs. The thesis is focused on alternative ways, using of them and devices it´s possible to achieve efficient transfer of biological agents and achieve high damage to health of population. Furthermore, the fact is mentioned that biological agents were previously abused for attack and therefore can´t be trusted that this situation no longer occurs. And because terrorism is recently more dangerous and more cold-blooded, the problems of this topic are also described. At the conclusion thesis tries to find of the all available pathogens, which the aggressor could easily use and evaluates the way of spread the selected pathogen, which would be the most dangerous for the population from the health point of view, including its alternatives. The thesis is handled in the form of a literature search of Czech and foreign literature and the results are processed by the brainwriting method.
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Injuries in childhood caused by animals
JANDERA, Karel
Injuries in childhood belong to general healthcare problems these days. They participate in the number of hospitalized and ambulatory treated children which costs our society a lot of money. Most laics and also nursing staff understand the term injury caused by an animal most of all the biting by a dog. The topic of injury caused by an animal became wider in child age. It is caused by the increase in the number of pets, often it is a small discipline of the animal owners and keepers, especially a free movement of dogs, cats, overpopulated sewer-rats in urban parts and also the higher number of exotic animals kept by non-professionals. Concerning rabies there is a given procedure for the biting by an animal which is not familiar or it is not possible to omit the transmission of rabies by saliva. The risks of tetanus and anaerobic infections are also known. The risks of the occurrence of a serious unspecific infection or cosmetic-plastic perspectives are less considered. In children these are mostly faces, arms and parts of fingers. As the initial source of long-term to whole-life consequences, the infection is assessed in primary care. The problem of suffering, psychical deprivation and pain of children and their relatives must not be omitted. Small injuries should not be underestimated. Every injured person should immediately seek medical help. Examination and treatment in children is necessary, even if the injury is small. According to my opinion the most injuries in children are caused by underestimating of risks which exist in the child ´s environment. It is not right to think that continuous supervision is the only way to avoid injuries. The prevention of injuries in children should also be supported by the efficient education of children on imminent danger. The part of prevention should also be the creation of a secure environment for a child. The objective of the thesis was to pay attention to these problems. Further, it was to map the rate of injuries of children in South Bohemian Region treated by Health Rescue Service of South Bohemian Region and Hospital České Budějovice Inc. The thesis should contribute to active solution of problems connected to injuries caused by animals and putting up with them.
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Rozdíly v účinnosti a fytotoxicitě vybraných insekticidů pro ošetření orchidejí
Burianová, Ilona
The Bachelor thesis "The differences in the efficiency and the phytotoxicity of selected insecticides for treating orchids" deals with the orchid pests and various kind of protecting measures against them. Efficiency of the individual preparation and plant reactions to treatment are verify too. Pests cause important deterioration of quality. Knowledge of pests and pathogens biology, their harmfulness economic importance is prerequisite for effective protection against them.
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Sufficient Number of Providers of Primary Prevention of Risky Behaviour in the Town of Příbram
ŠVŮGEROVÁ, Hana
My bachelor thesis is called ?Sufficient Number of Providers of Primary Prevention of Risky Behaviour in the Town of Příbram?. The aim of the primary prevention is to prevent occurrence of risky behaviour or to postpone the first experience with it as latest as possible. The aim is to prevent from increasing occurrence of risky behaviour. Primary prevention is provided by school methodologists of prevention who choose prevention activities which are used to improve social skills at schools for their pupils and learners. Risky behaviour is such behaviour leading to increase in social, health and other risks. Primary prevention should focus on the following areas, in particular: addictive drug use, bullying and cyber-bullying, netolism, gambling, HIV/AIDS and eating disorders. Other phenomena that should be prevented are political and religious extremism, manifestations of racism and xenophobia. Schools use services rendered by providers offering prevention of various forms to ensure primary prevention. In order primary prevention is efficient it should be long-term and continuous. It should be started with the prevention 2 ? 3 years before the first contact with a particular phenomenon. Single activities such as lectures or discussions which do not use the potential of the target group within the programme are less efficient. The goal of my bachelor thesis is to find out whether there are a sufficient number of providers of primary prevention of selected risky behaviour and to do evaluation of primary prevention at the schools in Příbram. The research in question was conducted on a quantitative basis and completed with the method of questioning using a semi-structured interview in order to verify the data on a qualitative basis. The main part of the research was done using content analysis of data of the minimum preventive programmes at the selected primary and secondary schools. I consider the fact that the schools in Příbram do not implement prevention of all types of risky behaviour in accordance with the guideline of the Ministry of Education, Youth and Sport of the Czech Republic as the fundamental result. It is most common to ensure prevention in the area of addictive drug use and diseases of HIV/AIDS. On the contrary, the minimum prevention is implemented in case of cyber-bullying, netolism, gambling and eating disorders. Prevention is dealt at the primary schools late with. The interviews with the school methodologists of prevention suggest that the most common reason for not doing prevention in these areas at schools is the assumption the matter is not necessary or image of uselessness and late impact of preventive activities. Only two methodologists of prevention notified of lack of providers of primary prevention, which relates to the issue of bullying and cyber-bullying, alcohol and racism and xenophobia in particular, in Příbram. On the basis of this I believe that the fact the schools do not do primary prevention of all types of risky behaviour is not caused due to lack of providers. In my opinion, an eventual solution to the current situation at schools could be, in particular, if primary prevention is embodied in the laws of the Czech Republic more firmly. The results of my thesis can be used as a basis for improving the quality of primary preventive activities at the individual schools in Příbram, for the needs of further research, or as material for lay public interested in prevention.
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Corporate culture of specific firm
PEŠKOVÁ, Jana
The diploma thesis deals with corporate culture in international firm. Development of human resources is oriented on working person. The trend of cognitive ekonomy is now actual. Internation firm must react to various and dynamic competition. There are three parts. The employees and the satisfaction with corporate culture. The influence of American parent company to Czech subsidiary firm. The efficiency of virtual team. The exporation was made in Czech subsidiary firm that deal with information technology. There were not detect some important problems. Nevertheless, finally there were a proposal of some parts, which threaten with potential troubels.
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Value at Risk: GARCH vs. Stochastic Volatility Models: Empirical Study
Tesárová, Viktória ; Gapko, Petr (advisor) ; Seidler, Jakub (referee)
The thesis compares GARCH volatility models and Stochastic Volatility (SV) models with Student's t distributed errors and its empirical forecasting per- formance of Value at Risk on five stock price indices: S&P, NASDAQ Com- posite, CAC, DAX and FTSE. It introduces in details the problem of SV models Maximum Likelihood examinations and suggests the newly devel- oped approach of Efficient Importance Sampling (EIS). EIS is a procedure that provides an accurate Monte Carlo evaluation of likelihood function which depends upon high-dimensional numerical integrals. Comparison analysis is divided into in-sample and out-of-sample forecast- ing performance and evaluated using standard statistical probability back- testig methods as conditional and unconditional coverage. Based on empirical analysis thesis shows that SV models can perform at least as good as GARCH models if not superior in forecasting volatility and parametric VaR. 1
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EVA indicator in the practice and its modifications
MASTNÝ, Miroslav
I target an indicator of Economic Value Added and its application in my work. The Economical Value Added is ranked among so-called modern value indicators. Its main features are that they don´t take into account only yield, but also risk which is connected with it. My work is engaged in efficiency of company and in differences between traditional and modern indicators of financial efficiency of company first. The principal part of my work targets concept of EVA and describes editings of accounting model. I describe in detail editings which lead to the net operating assets and to operating profit. In next part I describe using of EVA in practice and the last part contains the case study in which I use EVA in the firm that I chose.
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Immunization of interest rate risk and problems of implementation
Shpitontsev, Leonid ; Málek, Jiří (advisor)
The aim of thesis was to examine the process of immunization and the errors associated with it, the removal of which could be improved to ensure. The work is divided into three main parts. The first includes theoretical background, the characteristics of the concepts that are necessary when immunization is used. The second part deals with errors that we permit in the process of immunization and the last assumptions in process efficiency and process efficiency in the financial market. The work is accompanied by charts and examples, which would have positive effects on understanding of the topic.
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