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Online Marketing Strategy for Divadlo.cz
Jermářová, Karolína ; Černá, Jitka (advisor) ; Svoboda, Ondřej (referee)
The objective of this thesis is to propose an online marketing strategy for the Divadlo.cz web portal, which is currently undergoing a complete redesign including the extension of functions and services provided to its users. The proposed mix of marketing activities should help to increase the target groups' awareness of news on the web and provide the increase of the targeted visit rate. At the same time I focused on the possibilities of the increase of the web conversion ratio and, on the basis of the analyses and user testing performed, I proposed some changes on the web, which will contribute to the creation of more user-friendly environment and will facilitate the achievement of the web's objectives. Owing to the fact that the operator of the portal is the Arts Institute - Theatre Institute, which is a state-funded organization founded by the Ministry of Culture of the Czech Republic, I selected such marketing methods which least burden the budget and their staffing can be mostly provided in-house. The elaboration of this thesis was primarily based on my own knowledge and experience, obtained by several years of self-study and work in a company, which engages in web design and Internet marketing. The entire thesis is divided into two main parts; the first, theoretical part deals with the Internet marketing itself and its selected tools, which can be utilized during the creation of online marketing strategy of the web in the non-profit sector. In the other, principal part I focus exclusively on the Divadlo.cz portal: first I subject the portal to web analyses and user testing, and in the conclusion I propose the specific marketing strategy for the increase of the web visit rate, divided into the following components: subject, time, finances and personnel.
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Philantrophy and financing of the theatres
Blahová, Natália ; Doležalová, Antonie (advisor) ; Ježek, Tomáš (referee)
This thesis deals with financing of the National Theatre in Prague, with the attention to voluntary philanthropic sources of its income. The National Theatre is a symbol of Czech national identity and commitment. According to legend, its origin is associated with a philanthropic tradition that has continued almost uninterrupted throughout his whole existence. Verification of the philanthropic tradition is the main aim of this thesis. It also examines revenues, expenditures and deficits of the theater. Thesis is trying to find out the volume of revenue from its own activities and from public budgets, which concludes the percentage of self-sufficiency. It focuses on the presence of patrons and the amount of voluntary contributions to finance the total cost. Thesis also seeks to capture the economic, institutional and political development of the theatre. Finally, determine the common and different tendencies of development.
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The preparation and realization of literary template and its exploitation in practise with child groups (with use of drama in education)
ZÁBILKOVÁ, Zdeňka
The thesis is focused on the influence of art, mainly drama and dramatic art on emotional and intellectual development of child psychics. It describes the way the drama teach the children in an entertaining way to explore the world they are living in, to appreciate the literature of the past and to get familiar with the literature of the present. It explores further the contribution of drama in education which by the means of play and improvisation improves the child capabilities in terms of language, movement coordination and interpersonal communication. These aspects are depicted on a specific example of drama in education. The teacher chooses an attractive or up-to-date topic and the children play the story while looking at the issue from a different perspective, think over the consequences of their actions and search for the optimal solution of the problem, which develops further their social intelligence.
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