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Draft of Marketing Strategies of the Fight Club
Kvasničáková, Eva ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
The target of this thesis is to evaluate current marketing strategy of the Fight Club association. It is a non-profit organization focused on providing karate and fitness classes. Upgrade of the current strategy will be based on the results of SWOT analysis, Porter's competition model and the questionnaire. The result of SWOT analysis is WO strategy. The main weaknesses is the poor financial situation also it has a number of opportunities which can be used for benefit. Porter's model proved that the current position is not clear. In the field of martial arts, the club has a good position in the market. Other fitness centers are stronger than a Fight Club. The main recommendation is to accept a marketing strategy and promote indoor lesson, becauce it is the major business of the club.
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Financial analysis of Poděbradka, a.s.
Ulmanová, Tereza ; Staňková, Anna (advisor) ; Marek, Petr (referee)
The subject of this diploma thesis is the financial analysis of Poděbradka, a.s. company during the period of 2007-2012 and a comparison of its results with selected competitive companies. The work is divided into three principal parts. The first part is committed to theoretical foundations of financial analysis. The next part gives some insight into the industry of drinks production and introduces the companies included in the comparison. The third part, the financial analysis itself, is carried out with the help of common indicators of profitability, liquidity, activity and indebtedness.
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The use of marketing in non-profit organizations with focus on Childline
Geyer, Roman ; Procházková, Markéta (advisor) ; Schinková, Andrea (referee)
The thesis discusses the use of marketing in the non-profit segment in the Czech Republic. The bachelor thesis consists of two parts. Theoretical part outlines the non-profit sector and marketing in general and in the practical part this knowledge is applied to a concrete non-profit organization in the Czech Republic -- Childline. The aim of this bachelor thesis is to analyze the marketing activities of this non-profit organization, its competition and describe the financing possibilities. Finally, the awareness about the Childline among students of University of Economics in Prague is investigated.
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Application of thermochromic compounds in polymeric materials
Slánská, Petra ; Petrůj, Jaroslav (referee) ; Kučera, František (advisor)
V textilním průmyslu je v dnešní době veliká konkurence. Každá novinka může znamenat velký zisk. Tato diplomová práce se bude zabývat aplikací termochromních přísad (látka reagující na teplotu změnou své barvy) do polymerní matrice, konkrétně polypropylenu, a jeho další zpracování u výrobce technického polotovaru - výroba vláken. Po výrobě vzorků bude provedeno jejich testování. Porovnají se vlastnosti polypropylenu s a bez termochromních přísad a zhodnotí se, nakolik tyto přísady ovlivňují vlastnosti polypropylenu. Ze získaných výsledků se stanoví možnost využití termochromních přísad v textilním průmyslu.
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Business plan of the Mothers center Chomutov
Vacková, Petra ; Trpišovský, Milan (advisor) ; Veselka, Jiří (referee)
The main aim of my diploma paper is elaboration of strategic concept for needs of the new rising mother 's center. The mother's center Chomutov start up in March 2006 as a non profit organization. In first part of my diploma paper I target the family and its function in community. Most of my attention belongs to children. In next part of my DP I describe development of non profit sector in the Czech Republic and its actual problems and needs. Next part of my DP is the chapter about strategic planning in non profit sector. The fundamental part of my DP creates the strategic analysis of the mother's center Chomutov, which I classify into the analysis of the surroundings, the analysis of the competition and the analysis of the inward sources of the organization. The practical part of my DP creates business plan of the mother's center Chomutov, which consists of these parts: purpose and description of the organization, marketing plan, management plan, operating plan, financial plan and legal plan. Key words: mother's center, family, non profit sector, strategic management, strategic analysis, SWOT analysis, business plan.
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Economics and financial leasing companies planning
PÍCHOVÁ, Lucie
Planning is a very important manager work which is necessary for governing and functioning every society. The aim of this diploma paper is to analyse the system of financial plans, define planning of society, whether it is effective and reliable, describe setting short run and long run plans. For these case study was chosen a leasing company which plans on the base of accountancy of international standards, the medium {--} term plan and at that time also the contemporary plan is checked. The medium {--} term plan relates with expenses and profits. The plan is effected by the market share, environment and the market competition. The leasing company planes for three forefronts {--} cars, consumer goods and direct loans. Significant influence on the product, if it is profitable or not, has delinquency, which is the highest in the first year of the repayment. The company creates provisions for delinquent contracts. In the first phase of ratification insurance some products is necessary to be a part of the products. The Planning department and Department of Control are in charge of following forefronts of individual product. Conclude that the leasing company is in its planning and implementation successful. Profitable products of all product forefronts are the result. Cars, with their highest position in the market, are the star of the company. Nonprofitable products are cancelled and there are substituted by other products. Liquidity is not followed much because the company is owned by a multinational company.
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Valuation of TŘINECKÉ ŽELEZÁRNY, a. s.
Bobek, Michal ; Kislingerová, Eva (advisor) ; Sieber, Patrik (referee)
The thesis Valuation of TŘINECKÉ ŽELEZÁRNY, a. s. briefly explains the principals of business valuation and the methods used. In the theoretical part the main emphasis is put on the methods and approaches used in valuation of TŘINECKÉ ŽELEZÁRNY, a. s. Practical part describes the valuation of TŘINECKÉ ŽELEZÁRNY, a. s. The financial analysis mainly assesses the principals of going concern, financial health of a company and then proposes the changes in the structure of assets and liabilities, which could improve the profitability of a company. The financial analysis is based on both horizontal and vertical analysis of financial statements and also on index ratios. The strategic analysis examines the company's environment and its influence on society. The analysis is performed by using SWOT and PEST analysis and Porter model of five competitive forces. Financial plan follows financial and strategic analysis and works with the predicted results of a company in the future. The results of the financial plan are used for achieving of free cash value and business valuation thanks to the model of discounted cash flow.
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Kovosvit MAS, a.s. - financial analysis and financial plan
Bartů, Radek ; Marek, Petr (advisor) ; Daněk, Stefan Svatopluk (referee)
The goal of the bachelor thesis is to introduce appropriate methods which can be used for looking into the financial state of the chosen company, Kovosvit MAS, a.s. The thesis is focused on a four-year time period and assessment of the analyzed trend is one of the vital conclusions of the thesis. Principle and construction of the used financial indicators is described in the methodical part of thesis. Financial ratios of profitability, liquidity and leverage are used in the thesis. Complicated evaluation of economic profit was also performed in the thesis. The introduced indicators and ratios are applied to the chosen company and the quantifications are commented in the practical part of the thesis. The assessment of quantified values is based on the comparison with the competition and the relevant part of the manufacturing industry. Financial plan 2012 is also part of the thesis. The very end of the thesis sums up the results of conducted analysis and states the overall assessment.
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Návrh vhodné strategie pro Klub Kostka
Chvátal, Tomáš
This bachelor thesis deals with evaluation of the current situation and proposal of appropriate strategy for the music Klub Kostka. The thesis is divided to theoretical part and practical part. The theoretical part, which is based on relevant literature, submits findings, which are used for execution of the practical part. The practical part includes strategic analysis of external and internal environment, which has been made by chosen methods. The goal of these methods is to determine the opportunities, threats and strengths and weaknesses of the company. Actual market position of the music club was evaluated by IE matrix and SPACE matrix. Afterward, SWOT matrix, from which some suggestions of possible strategies are made, was created. The result of all analysis is the proposal of appropriate strategy, whose aim is increase of profit and assurance of longterm corporate competitiveness.
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Between Biology and Law, notes to the anthropology of institution
Skripnik, Ondřej ; Sokol, Jan (advisor) ; Špinka, Marek (referee) ; Přibáň, Jiří (referee)
Between Biology and Law, notes to the anthropology of institution The aim of this text is to describe and to understand, how the biology, exactly human ethology works with the term human nature. The question is, if the theory of law could profit from the cooperation with human ethologic thinking, if the human ethology could be used as the background of nature law theories. Answering the question can be essential for the discussions about human rights. The first part describes the paradigms of classical and Neo-Darwinism ethology to compare these with the traditional concept of human nature in philosophy. Using anthropology of law (Hoebel, Pospíšil, Wesel) the explication accents the system of reciprocal obligation as a base of law. This point allows bringing some critical notes to the relevance of ethologic research for the theory of law. In the second part there are discussed four fields of human ethology research - territorial, competitive and anti-competitive, family behaviour, which are relevant for the property law, criminal law and family law. The reader can evaluate by himself the differences between the human ethology and social science perspectives.
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