|
|
International marketing strategy of soft drink Guaraná Antarctica
Kochová, Zuzana ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The thesis deals with the marketing strategy of Brazilian brand of soft drinks Guaraná Antarctica. Fisrt it describes the brand marketing strategy in the domestic market in Brazil and its entry to international markets. Furthermore the thesis analyzes market opportunities of this brand of drinks with guarana extract in Czech Republic and evaluate the trasfer of marketing strategies to Czech environment. As a result changes to the marketing strategy in order to improve brand's position on the Czech market are proposed.
|
|
|
INTERNATIONALIZATION OF INNOVATION IN SMEs AS A STRATEGIC CHOICE: THE CZECH CASE
Awakowicz, Bartosch ; Jaklová, Martina L. (advisor) ; Ulsamer, Frank (referee)
With the growing competition both on domestic and on international markets, SMEs face very specific challenges to sustain in their activity. A strategy to gain a competitive edge can be to internationalize innovative activities. In this work the internationalization of innovation is reflected in the context of SMEs. This is done in the first step by making a connection between research on SMEs, on Internationalization and on R&D and subsequently building a theoretical framework. In the second step, the innovative activity of a Swiss firm's Czech subsidiary is investigated on a case-study basis from the perspective of the suggested theoretical framework. The main contribution of this work to research is that it puts in a research field, which is dominated by large enterprises, the focus on SMEs.
|
|
|
Porovnání konkurenceschopnosti turistických destinací v České republice a ve Slovinsku
Ricková, Karla ; Luštický, Martin (advisor) ; Musil, Martin (referee)
This diploma thesis deals with the benchmarking method and its practical use in continuous process of destinations' competitiveness enhancement. It describes the importance of tourism for destination's development and increasing need of its management, in order to become more competitive. Revealing the key factors of success that are created by destinations' competitive advantages enables destinations to keep or even to strengthen their position on the international tourism market. The main goal of the thesis is to apply the benchmarking method as a tool for an analysis and comparison of selected competitiveness factors of the Czech and Slovene tourist destinations from the Austrian tourists' point of view. Based on the analysis results, the particular competitive advantages of the Czech Republic and Slovenia are determined and commented.
|
|
|
Asylum policy of the Czech Republic within the EU
Šedivá, Lucie ; Druláková, Radka (advisor) ; Zemanová, Štěpánka (referee)
This thesis addresses asylum policy from an ethical perspective. The research question is whether the asylum policy of the EU and Czech Republic needs to be as restrictive as it is at the moment. The thesis examines several theoretical approaches to asylum policy, with emphasis in ethical issues. From this perspective, the humanitarian principle is drawn and subsequently applied to the current EU and Czech asylum policy. The hypothesis is that it is possible to adopt a more flexible and open asylum policy in the EU and Czech Republic, with very limited impact on the national and supranational expenditures. The core part of the thesis presents a critical evaluation of EU and Czech asylum policy. The aim of the thesis is to elaborate specific practical recommendations for the future development of the EU and Czech asylum policy.
|
|
|
The EU Sport Policy (implication on the Czech Republic)
Holý, Daniel ; Dubský, Zbyněk (advisor) ; Novotný, Jiří (referee)
This thesis analyzes EU Sport Policy and implicates this policy in some aspects on the Czech Republic. Thesis is divided into three main parts -- in the first part there are described theoretical approaches to the sport and the relationship between sport and public diplomacy. In the second part there is an analysis of the EU Sport Policy itself -- its development, the most important documents connected with sport, with an overlap into future. The third, practical, part describes development and specificity of Czech sport, analyzes the problem of financing in Czech sport and shows the connection of european and Czech dimension in sport. The third part also discusses, how could possibly the EU Sport Policy help to the Czech Sport Policy, or how could the Czech traditional sport background help the EU Sport Policy.
|
|
|
Comparison of selected mortgage products
Gasymov, Sabukhi ; Dvořák, Petr (advisor) ; Coufal, Libor (referee)
The aim of this thesis is "A comparison of mortgage products". Author performs the comparison of mortgage lending systems of two states, the Czech Republic and Russia. The thesis is divided into 5 main chapters. The first chapter deals with the characteristics of mortgage loans; the differences (e.g. legislation, documents for processing, etc.). The second chapter analyzes the dependence of interest rates on loans in certain parameters. The third chapter describes the situation of recent years, the crisis of 2008 to the present. The fourth chapter compares TOP3 offers of Czech and Russian banks. The fifth chapter focuses on real estate fraud in the market. The conclusion summarizes the major differences of mortgage lending in the Czech Republic and Russia.
|
|
|
International Taxation from the Employment point-of-view
Patková, Gabriela ; Kozlová, Taťána (advisor) ; Opálková, Jindřiška (referee)
The thesis deals with the topic of the international taxation for Czech employees working abroad. It describes and compares the issue of the international taxation of taxpayer's income in the selected countries - the Czech Republic, the Slovak Republic, Germany and Kenya. This countries has been selected on purpose, for better understanding and complex demonstration of the topic in the practical part of this thesis. The practical part consists of the determination of the tax residency, selection of the method for avoiding double taxation and examples to illustrate how to calculate taxes.
|
|
|
Comparison of pro-export policy of the Czech Republic and Austria since 2001
Grillová, Pavla ; Černá, Iveta (advisor) ; Čajka, Radek (referee)
The aim of the thesis is to provide an analysis of Czech and Austrian concept of pro-export policy and pointing out common but also individual characteristics. The fundamental method of work is analytical and comparative method, involving the processing of domestic and foreign sources. The essence of this paper is a critical evaluation of both systems and outlining possible scenarios of further development of Czech pro-export policy. Crucial to this topic is getting familiar with basic concepts of trade promotion, or supranational regulatory framework, which describes the thesis in the initial section. Throughout the text is further discussed the importance of exports for each country, the formation of pro-export policies and institutional support for exports. The end of the thesis is devoted to the comparison of pro-export policies of the countries concerned, the paper also deals with comparison of institutional bases and the goals and priorities of both systems of supporting exports. The output of the thesis is to evaluate the pro-export policies of the Czech Republic and Austria and suggestion of improvements of the support for Czech exports.
|
|
|
Czech Business Environment from the Point of View of Swiss Investors
Kracík, Josef ; Müllerová, Františka (advisor) ; Koukalová, Alena (referee)
The aim of my thesis was to analyze the business environment in the Czech Republic and to evaluate the possibilities for Swiss entrepreneurs on this market. My second aim was to provide the necessary information to the companies from Switzerland who currently consider possible enter on the Czech market. The business environment in the Czech Republic was analyzed on the basis quantitative analysis of particular factors, which determine the business environment in the Czech Republic. Furthermore I made the qualitative analysis of the Swiss point of view by conducting three individual interviews with the Swiss ambassador in the Czech Republic, with the CEO of the Chamber of Commerce Switzerland -- Czech Republic and the marketing director of a Swiss company operating in the Czech Republic.
|
|
|
The comparison of the systems of foreign direct investment support in Germany and the Czech Republic
Tomášková, Kateřina ; Taušer, Josef (advisor) ; Pavlík, Zdeněk (referee)
The main objective of the thesis is the comparison of the systems of foreign investment support in Germany and the Czech Republic in the current situation of economic problems in Europe. The first part explains the term of a foreign direct investment, it describes types of FDI's and theoretical approaches to FDI's. The second chapter deals with the recent economic development in Germany, it describes institutions for investor's support and their programmes. The third chapter is dedicated to the description of the situation in the Czech Republic. The last crucial part compares both states, their systems of investment support and their business environment at all.
|
guest ::
