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Social pathology from the perspective of socially excluded Roma
JUREČKOVÁ, Monika
The submitted diploma thesis has been focused on the chosen socio-pathological phenomena in terms of socially excluded Roma adolescents. The thesis is divided into two parts. In the theoretical part there I clarify first of all concepts as a social standard, a deviation and its basic theories, a culture of the poverty, I also deal with a delinquent and criminal behaviour in a context of the ethnicity, further I describe a social pathology in the Roma minority, a social exclusion of the Roma ethnic group including issues of social-excluded localities and in the end of the theoretical part I deal with an explanation of the concept Romany or the Roman ethnic group. An aim of the diploma thesis is to identify how Roma adolescent men and women living in social excluded localities perceive the social pathology. Because of the objectives and particularity of the research sample as well as the research investigation, I chose a qualitative research, a method of an interview and a technique of a half-standardized dialogue with open questions. The target sample includes 14 respondents aged 13 to 20 years. I addressed respondents in two socially excluded localities as follows: ? a dormitory of defaulters ? a dormitory of the housing estate type The result of the thesis is a recognition which phenomena are perceived by the social excluded Roma adolescents as pathological ones and which are their standard and whether they represent a factual standard for them or in what extent they have a personal experience with them.
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Jana Štroblová as a Translator and Exegete of Marina Tsvetaeva
Krausová, Aneta ; Rubáš, Stanislav (advisor) ; Oganesjanová, Danuše (referee)
This master thesis is devoted to Jana Stroblova, the Czech poet, novelist and translator from Russian language. The thesis is aimed at several goals: 1) to summarize and unite the known facts about life of this author and try to capture her personality, 2) to describe the relationship of Jana Stroblova to the Russian poet Marina Tsvetaeva, as the vast part of Stroblova's translations is dedicated to her, 3) to establish the similarities between the personalities of Stroblova and Tsvetaeva as well as to find the parallels in their poems, and, afterwards, to clarify the reasons that led Stroblova to decision to translate Tsvetaeva, 4) to summarize the reflections of Stroblova's translations while emphasizing the translations of Tsvetaeva's work and to use these reflections to define Stroblova's translation methodology, 5) to confront the findings of the thesis with opinions of Jana Stroblova during an interview with her. Powered by TCPDF (www.tcpdf.org)
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Albín Bráf and his relation to social policy
Bartolomová, Lucie ; Bažantová, Ilona (advisor) ; Doležalová, Antonie (referee)
The diploma work deals with the view of Prof. Dr. Albín Bráf on social politics. Albín Bráf, who wrote many works that treat social politics, was a distinguished Czech economist and politician living on the break of the 19th and 20th century. The aim of the work is to find out what were Bráf's theoretical opinions about social politics and whether he asserted any governmental intervention in this area. The work is divided into two chapters. The first one contains the biography of Bráf. The second chapter describes his view of social politics and is further subdivided into particular sections that deal with issues that Bráf was concerned with (e. g. the insurance of workers, the legislation for the protection of workers, the problematics of wages and alms). This work draws from the Bráf's works concerned with social politics chiefly and uses the method of analysis of original sources and the comparation of Bráf's view with actual Czech conception and understanding of social politics .
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Regulation of Outdoor Advertising in the Czech Republic
Coufal, Vojtěch ; Vostrovská, Zdenka (advisor) ; Zeman, Martin (referee)
Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective regulation. The thesis analyzes the current state of regulation of outdoor advertising in the Czech Republic and focuses primarily on advertising alongside the roads and on advertising in Prague. It deals with advertising from a marketing point of view, its role in society and the economic theories and approaches to advertising. Next, the thesis presents the specifics and forms of outdoor advertising, and also negative effects which are associated with it. Last, it analyzes legislative and institutional framework of regulation of outdoor advertising and describes its problematic areas. To evaluate the current state of regulation, an own empirical research was conducted using the method of questionnaires and personal interviews.
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Business rule learning using data mining of GUHA association rules
Vojíř, Stanislav ; Strossa, Petr (advisor) ; Pour, Jan (referee) ; Kouba, Zdeněk (referee) ; Gregor, Jiří (referee)
In the currently highly competitive environment, the information systems of the businesses should not only effectively support the existing business processes, but also have to be dynamically adaptable to the changes in the environment. There are increasing efforts at separation of the application and the business logic in the information system. One of the appropriate instruments for this separation is the business rule approach. Business rules are simple, understandable rules. They can be used for the knowledge externalization and sharing also as for the active control and decisions within the business processes. Although the business rule approach is used for almost 20 years, the various specifications and practical applications of business rules are still a goal of the active research. The disadvantage of the business rule approach is great demands on obtaining of the rules. There has to be a domain expert, who is able to manually write them. One of the problems addressed by the current research is the possibility of (semi)automatic acquisition of business rules from the different resources - unstructured documents, historical data etc. This dissertation thesis addresses the problem of acquisition (learning) of business rules from the historical data of the company. The main objective of this thesis is to design and validate a method for (semi)automatic learning of business rules using the data mining of association rules. Association rule are a known data mining method for discovering of interesting relations hidden in the data. Association rules are comprehensible and explainable. The comprehensibility of association rules is suitable for the use of them for learning of business rules. For this purpose the user can use not only simple rules discovered using the algorithm Apriori or FP-Growth, but also more complex association rules discovered using the GUHA method. Within this thesis is used the procedure 4ft-Miner implemented in the data mining system LISp Miner. The first part of this thesis contains the description of the relevant topics from the research of business rules and association rules. Business rules is not a name of one specification of standard but rather a label of the approach to modelling of business logic. As part of the work there is defined a process of selection of the most appropriate specification of business rules for the selected practical use. Consequently, the author proposed three models of involving of data mining of association rules into business rule sets. These models contain also the definition of a model for the transformation of GUHA association rules in the business rules for the system JBoss Drools. For the possibility of learning of business rules using the data mining results from more than one data set, the author proposed a knowledge base. The knowledge base is suitable for the interconnection of business rules and data mining of association rules. From the perspective of business rules the knowledge base is a term dictionary. From the perspective of data mining the knowledge base contains some background knowledge for data preprocessing and preparation of classification models. The proposed models have been validated using practical implementations in the systems EasyMiner (in conjunction with JBoss Drools) and Erian. The thesis contains also a description of two model use cases based on real data from the field of marketing and the field of health insurance.
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Analysis of marketing activities of the company Allianz pojistovna, a.s.
Šrámková, Martina ; Horová, Olga (advisor) ; Utěšilová, Pavla (referee)
Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.
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