|
|
Destination of the Vimperk Region on the Tourism Market
NOVOTNÁ, Nikola
The aim of this work was evaluation of primary and secondary destination offer of destination Vimpersko based on situational analysis, identification of competing destinations,finding of the perception of the destination and then determine the position of destination on the tourism market. Based on the analysis of strengths and weaknesses was identified competitive advantage and suggested way of enforcement.
|
|
|
Visitor's Profile in the Tourism Destination of the Příbram Region
CHLASTÁK, Lukáš
The main objective of this thesis was to draw up profile of the visitor of destination Příbramsko. On the basis of questionnaire survey and analysis of Czech Tourism agency was compiled visitor´s profile of destination Příbramsko. On the base of results of questionnaire survey, were chosen the key and promising target segments of destination. For each of segments was devised one product, that would retain and attract more tourists.
|
|
|
Destination of the Tábor Region on the Tourism Market
BURIANOVÁ, Petra
The main target of this thesis was to evaluate the primary and secondary destination offers of Táborsko based on situation analysis, identification of competitive destinations and determine the position of the tourism market. Then identify competitive advantage and propose methods of enforcement.
|
|
|
The Concept of Creation of the Tourist Information Centre in the Municipality of Tři Studně in the Protected Landscape Area Žďárské Hills
HALVOVÁ, Monika
The aim of the thesis was a proposal to form a tourist information center and its location in the village of Tři Studně. Based on the analysis of supply and demand of the tourist destination offers a service that will provide visitors information center. For tourist information center have been proposed two alternatives. The first draft took advantage of the current meeting room of the Municipal Office at Tři Studně without modification, and it only added new equipment and technology . The second proposal is already associated with structural modifications of the room. Tři Studně are due to its abundant natural potential tourists visited in the summer and winter months. It forms one of the most Important Recreational Areas in Vysočina. Tři Studně in the TIC will be one of the most important elements of marketing communication of the village and its vicinity.
|
|
|
Destination České Budějovice on the Tourism Market
DUŠEK, Pavel
Main target of this bachelor thesis was to evaluate the primary and secondary destination offers of České Budějovice based on situational analysis, identification of competitive destinations and position in the market with tourism. At the same time establishing a competitive advantage of this destination and offering a way of enforcing.
|
|
|
Visitor's Profile in the Tourism Destination of the Tábor Region
KUBECOVÁ, Kristýna
The main objective of this thesis was to draw up profile of the visitor of destination Táborsko. On the basis of a own questionnaire survey, poll Municipality of Tábor and based on statistical data and expert´s opinions and estimates of managers of the two largest hotels in Tábor, it was compiled a visitor´s profile of destination Táborsko, and these profiles were the base for another proposals and measures.
|
|
|
Destination of the Sázava River on the Tourism Market
KOVÁČOVÁ, Markéta
The aim of this work was evaluation of primary and secondary destination offer of destination Posazavi based on situational analysis, identification of competing destinations,finding of the perception of the destination and then determine the position of destination on the tourism market. Based on the analysis of strengths and weaknesses was identified competitive advantage and suggested way of enforcement.
|
|
|
A Proposal of the Tourism Strategic Document for the Tourist Destination of Žumberk
KRATOCHVÍLOVÁ, Markéta
The aim of this bachelor thesis was to create a suggestion of Tourism Medium-Term Strategic Plan for the destination Žumberk, to evaluate the destination?s potential by situation analysis and to suggest priorities and measures, whose realization should increase competitiveness of the destination. One of the first chapters was literature review, which gives theoretical introduction to the issue. Than followed situation analysis, presentation of the results of researches. The vision, priorities and measures were suggested on the base of obtained results.
|
|
|
The Tourism Development Strategy of Selected Region – Hradec Králové Region
Havelková, Pavla ; Vaško, Martin (advisor) ; Kondrashov, Alexey (referee)
This thesis examines the topic of the management of tourism destinations. The main aim is to summarize the potential of tourism in Hradec Králové region on the basis of the performed analysis and suggest a strategy for further tourism development. The first part deals with basic definitions and theories of destination management and marketing. The second part is devoted to tourism in Hradec Králové Region. It includes an analysis of the key factors of tourism development, an analysis of the current situation of tourism in the region, a SWOT analysis, and possibilities for further tourism development.
|
|
|
Usage of videomarketing in presentation of tourism destinations on the internet
Petkov, Michal ; Herget, Jan (advisor) ; Kvítková, Zuzana (referee)
This thesis primarily focuses on usability of video in tourism destination online marketing. Main aims are analysis of video usability modes and testing of online video ad effectiveness. Thesis also evaluates overall advisability of using videomarketing tools in destination marketing. The first chapter describes international tourism and some important tourism terms related to the overall topic such as destination, image and destination marketing. The second chapter contains facts about key internet trends and their use in tourism industry. There is also part dealing with mutual influence of internet trends and tourism consumers' behavioural shift. The third chapter presents the analysis of roles and usability modes regarding online video. In the fourth chapter there is a test of banner advertisements effectiveness consisting of video and non-video banners data comparison. Results show possible usage modes of videomarketing for destination. User generated content with video, social networking and review systems were identified as key tools for combining with online video and thus enhancing online destination marketing. These topics are also considered as the most suitable for further research. Data testing results point out higher effectiveness of ads with video content when compared to non-video content ads.
|
guest ::
