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(76)	Integration of marketing and sales departments in the company Mészárosová, Karin ; Říha, David (advisor) ; Richter, Miroslav (referee) The Bachelor thesis presents the topic of Integration of marketing and sales department in the company. Its main objectives are to introduce the ways as how to link these two departments in the company and what benefits does this link yield. The theoretical part concerns the definition and specification of the key marketing and sales objectives including the differences and overlaps between them. The practical part examines the current relations by the method of qualitative research as well as the cooperation and individual objectives of both departments at five particular enterprises. The research was administered by the means of individual in depth interviews with managers of sales and marketing departments. The main contribution of this paper is to identify the extent of the cooperation concerning these two departments and to determine whether there will be any positive contribution regarding the improvement of the cooperation between these departments by merging them together. Detailed record
(76)	Regulation of advertising featuring and focusing children in the contex of current legal and ethical regulations in the Czech Republic and the EU Pražáková, Tereza ; Benda, Josef (referee) ; Winter, Filip (advisor) This bachelor's thesis entitled "Regulation of advertising featuring and focusing children in the context of current legal and ethical regulations in the Czech Republic and the EU" deals with commercial communication targeting the child recipient. The theoretical part analyses current legislative and self-regulating advertising mechanisms in the Czech Republic and the European Union; the practical part then uses specific advertising campaigns to show whether these directives have been adhered to or not. The aim of this thesis is to evaluate the efficiency of Czech legal and ethical regulations and to outline the interaction between the final shape of marketing communication and the above mentioned mechanisms. Detailed record
(76)	Functions of Phrases in the Text of Various Styles PIXOVÁ, Žaneta The bachelor work deals with idioms and their use of functional writings. The bachelor work consists of two parts. The first theoretical part contains explanation of crucial terms, classification of idioms and their formation mechanism and etc. Theoretical information illustrates examples of idioms. The second part contains introduction into theory of functional writings and chapters, which follows using phraseology in particular functional writings. This mainly analytic part analysis at least ten texts each functional writings and follows frequency and updating found idioms. The bachelor work tries to prove the functionality of the idioms units of each functional writings. The automation and updating cycle of idioms it is described from their characters. Three examples texts of each functional writings are introduced in enclosure. In the end the bachelor work sums up ways and means use of idioms in functional writings. Detailed record

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