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Bypass - Rosice
Plucarová, Eva ; Všetečka, Martin (referee) ; Holcner, Petr (advisor)
The goal of the bachelor`s thesis is to design and rationalize a bypass of the road SI/23, which will divert transit traffic from Rosice. The town is situated approximately 25 kilometres west of Brno, in the South Moravian region. The assigned task is to work out a case study that deals with the routing and height solution of the bypass, which shall connect to the existing road SI/23 this way: in the west - between the village Zástávka and the town Rosice, in the east - in the area of the intersection with the road II/394. The route should be designed to make best possible use of the space reserve allotted in the local development plan and also to minimise the construction expenses as well as its environmental impact.
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Social Media as a New Instrument to Influence Brand Value
Sizikova, Evelina ; Král, Petr (advisor) ; Jurek, Martin (referee)
With the rising power of Internet and especially social media which includes different communities, blogs, portals(1) , etc., nowadays brand value, - its creation and control, is not in the hands of the companies anymore, but is shifted to the consumers. One aim of this paper is to investigate and try to prove the existence of social media influence on brand value. Another goal is to introduce a different vision of brand value in connection with Internet and the rise of social media's influence on consumer's minds. For the purpose of this research the terms brand value and brand equity would bear equal meanings. My theory, which I would like to introduce, was borrowed from biology and physics, namely from I.P. Pavlov's studies and his conditioned reflex theory(2) and the physics part is based on the dispersion of light theory which was first introduced, as we know, by Isaak Newton(3). I dare to say, that nowadays creation of brand value in consumer minds works the same way. When someone, man or woman, hears a brand name, a picture and a feeling, either positive or negative is immediately formed in the person's mind from personal experience with this brand. If not, then the brand is an unfamiliar one, thus we have to rely on a provided opinion, which was previously usually conveyed to us by family, relatives and close friends while recently, also by our growing virtual community. At the beginning of the thesis, I will present the theoretical background and data on World Wide Web and social media, followed by a concise description of some of the existing brand equity models, afterwards introducing my own vision on significant brand value components, elaborating on this theory with the help of relevant case studies and researches. Brand equity has generally been defined as "a brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands"(4). Further on in the second chapter I will bring together more definitions on brand equity/value to be able to propose a modified one, components of which will be discussed thoroughly in the same chapter. The main goal of my Master Thesis is to analyze the existence of a dependency between social media and brand value. A second goal is to assess whether the impact is a positive or a negative one or is a mixture of both.
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Warm air heating
Rohlíková, Věra ; Rubinová, Olga (referee) ; Počinková, Marcela (advisor)
The subject of this master's thesis is warm air heating system. The task is to apply this heating method to a specified building and to design technical solutions. The degree of completion of the extended project is appropriate for the requirements of building permit documentation. Proposed solutions were evaluated in the viewpoint of inner environment, space requirements, operation economy and environmental impact. Warm air heating system made by Atrea is used for building heating. The text part of the thesis deals with building air permeability and the experimental part describes performance of blower door test in a family house and evaluation of experiment data
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Okříšky bypass - location study
Vidlák, Pavel ; Sabadáš, Petr (referee) ; Radimský, Michal (advisor)
The aim of this master´s thesis is to design version of bypass of small town Okříšky, which is located in Vysočina district. The design of the route is expected to be 3 kilometers long. The goal is to design horizontal and vertical solution of the route, which begins on projected part of the road II/405 aprox. 2 kilometers behiond Zašovice village and continues around small down Okříšky in the direction to Třebíč, where the road connects to existing road II/405. The road will be designed so that costs of the design and subsequent realisation will be minimized. And also environmental impact will be taken into consideration. The project documentation will be used as study in relation to construction of road II/405.
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Carousel fraud
CHALOUPKOVÁ, Lucie
This diploma thesis is focused on the analysis of specific type of Value Added Tax fraud called carousel fraud. The main object is to analyse and quantify tax fraud impact specifically oriented to VAT area, i.e. carousel fraud, and suggest the way of prevention which prevent its emergence and expansion in domestic economy. In the theoretical part the information about VAT, the Czech Law on Value Added Tax, EU directive on the common system of Value Added Tax and carousel fraud is described and furthermore, the losses to carousel fraud are mentioned. The practical part is applied to analysis of profit from carousel fraud as a whole and profits of individual participants in carousel fraud, analysis of the Court of Justice of the European Union judgements and the Supreme Administrativ Court of the Czech Republic judgements and carousel fraud prevention in the EU and at home.
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Musculoskeletal System Dysfunction in Patients in Long-Term Remission of Wilms Nephroblastoma
Šafářová, Marcela ; Kolář, Pavel (advisor) ; Véle, František (referee) ; Eckschlager, Tomáš (referee)
Musculoskeletal System Dysfunction in Patients in Long-Term Remission of Wilms Nephroblastoma Objective: The objective of this retrospective clinical study was to describe the multidisciplinary program of childhood cancer survivors in their young adult age in an adult-based ambulatory medical setting and to report the latent sequelae of the pathology. The hypothesis is that the treatment with all three modalities (chemotherapy, radiotherapy and surgery) causes the development of the latent effects in varying degrees. The goal of this study was to investigate the typical musculoskeletal system changes of survivors of Wilms Nephroblastoma who had previously received their basic treatment more than 5 years ago. Design: 151 subjects underwent clinical assessment of body posture, postural tests and evaluation on BalanceMaster® force plate. These tests were conducted in conjunction with other clinical evaluations, namely, pulmonary and renal function tests, immunology deficiency and exercise capacity to seek its relationship to the diseases' risk factors. The correlation between postural findings and the above clinical tests were investigated. Subjects: Ambulatory patients with a primary diagnosis of nephroblastoma who have undergone treatment greater than 5 years ago. Settings: Clinics at the University...
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Cut & cover LRT tunnel in Norway
Zetková, Simona ; Růžička,, Pavel (referee) ; Uhrin, Michal (advisor)
The aim of the thesis is to design and assess a Cut and Cover tunnel for light rail traffic underpassing a busy road. The tunnel is a part of route extension to the airport. As a part of the design it is required to assess ground conditions, design phasing of constructions, demonstrate construction sequence, perform simplified structural analysis, compare drained and undrained tunnel design alternatives and draw reinforcement schemes. All mentioned requirements were successfully accomplished with help of corresponding Eurocodes, books and technical advice. According to structural analysis it was possible to design a structure which meets the requirements of rail traffic and local geological conditions. The phasing was designed such that the impact on traffic on the road is minimal. Using the high quality concrete and reinforcement bars enabled designing sustainable and safe structure for the planned traffic. The comparison of the alternatives demonstrated that both design alternatives are feasible and realistic. When internal forces are compared, it is obvious that higher values occurred on undrained alternative, and therefore cross-sections would have to be enlarged or the structure would have to be more reinforced, which would increase its price. Important advantage of drained alternative is easier construction. On the other hand, the impact on the environment would be much lower with the undrained tunnel.
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The budgetary allocation of taxes to municipalities
Dolistová, Monika ; Krbová, Jana (advisor) ; Peková, Jitka (referee)
The main target of this dissertation is to analyse the impact of legislative changes to the budgetary allocation of taxes to municipalities in last years with a focus on the reform of January 2013 for different types of municipalities according to their population. One of this thesis objectives is also to suggest recommendations for the future budgetary allocation of taxes on the basis of this analysis. Theoretical part defines basic concepts in the area of municipalities income and looks into the theory of fiscal federalism.The second chapter of the theoretical part concerns itself with the detailed analysis of the development of the budgetary allocation of taxes until 2013. The practical part is constituted by the prediction of the Ministry of Finance of the Czech Republic and is followed by an analysis of shared taxes in selected municipalities of South Bohemian Region and their development. On the basis of this analysis, the impacts in selected municipalities are analysed and possible recommendations are specified for the future development of the budgetary allocation of taxes.
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Effectiveness of public health system and impact of introduction of regulatory payments
Pleva, Michal ; Ševčík, Miroslav (advisor) ; Bartoň, Petr (referee)
This diploma thesis aims to describe Czech health care system participants` motivations and impact and meaningfulness of setting up regulatory payments on supply of health care. It also attempts to suggest other meanings to rising effectiveness of whole system. This work is based on theoretical concepts of various health care systems and endeavours to expose their positive and also negative features. The theory of health care markets comes out from works of Stiglitz (1997) and Arrow (1963). They focused rather on US, but this thesis aims to use this knowledge also in conditions of Czech Republic. Thesis sum up expenditures on health care during the time in Czech Republic, compare with expenditures abroad and estimate their trend in future. The central point of this paper is the analysis of the introduction of regulatory payments and its influence on concrete types of health services and on the consumption of drugs. It includes also a short survey.
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