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Marketing use of Instagram in a real estate agency
Plocová, Kristýna ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The bachelor thesis deals with the possibilities how real estate agencies can use the marketing potential of the Instagram social network to increase real estate sales and build customer relationships. The main aim of this work is to set general recommendations and suggestions based on evaluation of the applied marketing strategy of a particular real estate agency through Instagram.
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Legal risks of services provided by real estate agencies to the consumers
Krpec, Petr ; Salač, Josef (advisor) ; Švestka, Jiří (referee)
This thesis deals with legal relations existing between real estate agencies and its clients. Main objective of thesis lies on analyzing of possible legal risks based on using agent services of real estate agencies. Such risks are not only described but thesis tries to find out its sources and practical impacts. Author works with large amount of particular examples of agreement which are actually used in practise.
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Analysis of real estate market using information on Internet
Bulín, Martin ; Zeman, Václav (referee) ; Komosný, Dan (advisor)
This thesis was created as a helping tool to estimate the price of properties by comparative method, which needs a database of properties. This database is created by a program. The main aim of this thesis is to create an application in Python language, which will search through contents of websites of a chosen real estate portal in Czech Republic. The next aim of this thesis is to create program which will search for real estate according to chosen criteria. The purpose of these criteria is to compare and estimate the price of properties. In the theoretical part of this thesis I will describe data mining and architecture of data mining. In the practical part I will design an aplication and in the end I will implement it. This aplication will go through websites and obtain data about real estate offices, their advertisements and photos of advertisements. For easier work with the output file that contains the advertisements, I created an application for searching individual advertisements based on users specification. This program allows to quickly search for the requested data from the output file. These data are subject to further work, it is possible to analyse them and create interesting statistics and maps.
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Convergent Mobile Technology Solutions for Corporate Customers
Stančík, Michal ; Tomek, Martin (referee) ; Kříž, Jiří (advisor)
Bachelor’s thesis deals with ways how to use convergent solutions of mobile technologies as benefit for corporate customers, especially small real estate agency. Theoretical area describes basic voice and data transfer’s principles and technologies in mobile networks. Second part analyse key working processes and tries to reveal deficiencies in current real estate agency’s telecommunication system. Practical proposal shows how to remove discovered deficiencies by adjustment of key working processes and afterwards apply the most useful functionalities of convergent solution. In the end there is a costs comparison between current and suggested telecommunication system.
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Influence of Advertising on Real Estate Buying Decisions
Vrlová, Iva ; Lukáč, Michal (referee) ; Barňák, Tomáš (advisor)
The work deals with the development of advertising and marketing channels used by real estate agency on the Czech real estate market. Detailed phase defines the different types of advertisings and actors entering in the real estate market, as between sellers and buyers than among the intermediaries as well. If the real estate agency want to apply or increase sales through certain advertising, is the task of this work determine which target groups to use for specific kind of advertising.
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Proposal of Measures for Improving the Quality of Services in the Area of the Facilitation of Real Estate Trading
Páč, Lubor ; Pavlíková, Andrea (referee) ; Kledus, Robert (advisor)
The aim of this diploma thesis is to analyse development in arranging of the real estate transactions in the Czech Republic after 1989 and describe contemporary condition. Contemporary condition was analysed as unsatisfactory. There does not exist any law that would regulate real estate market, neither is there a duty to proof a professional training or ability for the business. Real estate agencies do not have a good reputation in the Czech Republic and with many citizens they are unfavourable. As a reaction upon contemporary unsatisfactory situation, the Economic Bureau of the Czech Chamber of Deputies elected an operative group that is supposed to maintain a survey of the contemporary situation in the real estate market and suggest possible solutions. This work aims also to analyse the suggested solutions and to supply solutions that would be missing.
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Proposal of a Business Strategy for a Real Estate Agency
Stehlík, Michal ; Pekárková, Lucie (referee) ; Škapa, Stanislav (advisor)
This thesis, entitled "Proposal for a real estate agency business strategy", deals with the theory and practice of strategic management. The theoretical part deals with the establishment of an SME, a successful business plan assumptions and modern management methods. This part describes the process of implementing a strategic analysis of business which introduces the optimal strategy. The practical part is analyzing specific newly formed company, which is a comprehensive strategic analysis conducted both his surroundings, and the government's socio-economic environment, including Porter's competitive forces model, both strategic analysis is also subject to internal company environment. Based on the lessons learned is a SWOT analysis provided. The main contribution of my work is a comprehensive proposal of the optimal strategy for the company in the future. The conclusion evaluates the effect of foundation of the business.
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Real Estate and Related Judicature
Dvořák, Miroslav ; Valdhans,, Jiří (referee) ; Telec, Ivo (advisor)
The thesis maps the decision-making practice of courts in real estate cases and related areas. Judicial decisions are organized in logical parts and there was an effort to provide an overall and comprehensive overview of the opinions held by courts on the individual legal questions arising in real estate cases and thus define the most frequent causes of the disputes and their subject-matters. Explicated in the light of the decisions rendered by the Supreme Court of the Czech Republic and the Supreme Administrative Court of the Czech Republic, or even the findings of the Constitutional Court of the Czech Republic, are judiciary’s attitudes to the basic principles of real estate agency and real estate activity in general, as well as to relating legal questions, with special regard to the contracts usually entered into in real estate practice, primarily agency contracts and mediated contracts. So far, case-law of this kind has not been comprehensively studied, despite the fact that there still are uncertainties regarding both the real estate legislation and the approach to resolution of real estate cases, as well as ensuing typical contractual obligational relations between parties on the real estate market. This is also the reason why this particular topic was chosen for the thesis. Based on the coverage and a thorough analysis of the judicial decisions at issue a conclusion is made that decision-making practice has already stabilized in some real estate areas and these decisions are used as basis in future cases. Nevertheless, there still are some legal questions which have not yet been tackled by courts or conflicting judicial decisions, which may even be rendered in the most essential and fundamental issues of real estate activity. This is partly due to the fact that the real estate market is still a relatively young business field and partly due to missing or inadequate legislation which is to provide for real estate activity, including real estate agency.
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Leadership, management and the selection of employees in the real estate sphere
Togner, Ondřej ; Starnovský, Jan (referee) ; Linkeschová, Dana (advisor)
Diploma thesis discusses the work of management and selection of new colleagues in the real estate market. The objective of diploma thesis is to comprare if management work and selection of new colleagues is corresponding with specializaded literature. The theoretical part deals with basic concepts from the area of management, selection new employees and real estate market. Over the three different studies (questionaries, personal interwiev and work experiens) in the practical part, I made the colletion of date, analysis and evaluation. At the end of the work, I made assessment theoretical and practical part, my self recommendation and conclusions of the diploma thesis. Including diploma thesis is manual for collection of new staff in real estate market.
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