|
|
Marketing Communications with an Emphasis on Sales Promotion
JURKOVÁ, Martina
The title of this master´s thesis is Marketing Communications with an Emphasis on Sales Promotion. This master´s thesis is focused on marketing communications of czech beer brands in the company Heineken Česká republika, a.s. The main aim of this thesis is to analyse and describe sales promotion tools which have been used in the chosen company and to propose or recommend new tools which could be potentially used on the basis of comparison of used tools with the tools which can be found in the literature.
|
|
|
Utilisation of financial resources for promotion a company
BÁRTÍKOVÁ, Hana
The aim of this thesis is the evaluation of using financial resources for promotion of a company and to propose their appropriate changes. I have chosen company ČZ a.s. with production plant in Strakonice. This company is one of the biggest engineering companies in South Bohemia and even in the Czech Republic. Thesis is pointed to evaluation of the means of promotion. Top management of ČZ company give it to me all necessary informations to perform analysis.
|
|
|
Sales promotion and its forms in chosen company
HLAVATÁ, Renata
This bachelor thesis is intended to make an analysis of sales promotion in chosen company - DM drogerie markt, s. r. o. and to propose improvement measures on the basis of analysis of current situation.I analysed current situation on the basis on information from the company. I found that the firm uses plenty of the sales promotion is on a high level.Firm DM drogerie markt, s. r. o. trades with dry goods. There is very strong competing business. Company seeks its customers and keeps current customers. To the effect performs loaded loyalty bonus. Sales promotion and advertising are image of the company.
|
|
| |
|
|
Evaluation of the Loyalty Program and the Possibility of Further Expansion of this Program in Pharmacies ALMA
SKÁLOVÁ, Veronika
In this Bachelor thesis were processed Topic: Evaluation of the loyalty program and the possibility of further expansion of this program in pharmacies ALMA. The aim of this study was to evaluate the loyalty program in the pharmacy ALMA and options for further expansion into partner pharmacies ALMA. The practical part of this thesis was divided into three parts. In the first part of this thesis there was an assessment of the loyalty program using internal data obtained of sale system and from interviews with pharmacy staff. In another part of the thesis there was marketing research carried out, which was conducted among pharmacy customers. Questionnaire survey investigated how often customers visit a pharmacy, whether they are satisfied, and under what conditions would regularly buy at the pharmacy ALMA. In the third stage of this thesis were having suggested the possibility of extending this program in the pharmacy ALMA and partner´s pharmacies ALMA.
|
|
|
Marketing communication in tourism
JUSKOVIČOVÁ, Klára
The aim of this graduation thesis was to analyze some possibilities of marketing communication in tourism. For this analize were chosen travel agencies in Tábor. The partial objects consisted in the analysis of supply of researched travel agencies including their marketing communication. There was found out also demand of products in tourism. After analyses were prepared some recommendations for improvement.
|
|
|
Tools of the communication mix of small businesses
PEŠTOVÁ, Lucie
Use of tools of communication mix for companies promoting the market is very important. Tools are used because of insufficient public awareness. Thanks to them, the company is able to influence the buying behavior of customers. The aim of this work is to analyze the differences in the communications mix of business services. Determine the advantages and disadvantages of the different business entities organized to design and improve the quality of the communication mix. For analysis were selected three companies, which were examined ways and modes of use of tools of communication mix. Draft measures to improve the quality of the communication mix was determined having regard to the financial possibilities of business.
|
|
|
Advertisement as a part of sales promotion, accounting and tax context
RÁSOCHOVÁ, Martina
The aim of my work is to characterize advertising and sales promotion and their relationship between them. I focused on the method of accounting of the advertising, relationship between procurement of the advertising and its´ use in tax system of the Czech Republic. I also focused on the possibilities of tax-deductible expenses and deductible claims.
|
|
|
Impact of BTL activities to Rexona brand on the Czech market
Nosková, Veronika ; Postler, Milan (advisor) ; Sedláková, Zuzana (referee)
The thesis describes the influence of BTL activities (especially sales promotion) to the brand development. The theoretical part covers the background which is necessary for the practical part. It focuses on the commercial communications, sales promotion, consumer competitions and brand. Because in the practical part the questionnaire is made marketing research is also mentioned. The practical part introduces Unilever CR and the role of Customer Marketing department in marketing structure. The following part introduces Rexona brand, its portfolio and also the projects which were implemented in 2008. Then the market of deodorants and distribution channels are characterized. Sales promotion of Rexona and its competitors are analyzed. Then the results of survey, which focuses on consumption and shoping habits, are interpreted. Finally the recommendations for sales promotion are formulated.
|
|
|
Consumer contests
Schwarz, Michal ; Vávra, Oldřich (advisor) ; Pěnkava, Karel (referee)
Thesis disserts upon consumer contests and competitions. It defines their position among other sales promotion tools and studies their specifics. Describes the fundamental steps of the organization of contests as well as the legislative background. The practical part of the thesis is based on field research and aims to get an idea of consumers' attitudes to competitions. It attempts to propose an ideal model of consumer contests.
|
guest ::
