|
The function of graphics in on-line advertising
Nadrchal, Tomáš ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
This bachelor's work describes the basic functions of graphics in advertising and in a company's on-line presentation. The author focuses theoretically on the basic elements of web design, on the psychological impact of shapes and colors on costumer and on the particularity of on-line advertising itself. Great attention is paid to a company's on-line presentation. Subsequently, there is a space provided to the ethical and technological standards of on-line advertising in the bachelor's work, in which is great attention paid to the suitability of graphical formats and optimization of websites. A part of the work is devoted to the psychology of costumer's behavior on the Internet and to the testing methods of user's work with a website. In the practical part of the bachelor's work the author is analyzing selected company's on-line presentations, for which he consecutively creates a list of recommendations for improvement of their Internet campaigns.
|
|
Characterization of membrane pores formed by newly discovered colicin FY from Yersinia frederiksenii
Dolejšová, Tereza ; Fišer, Radovan (advisor) ; Nunvář, Jaroslav (referee)
Colicins are toxic exocellular proteins used by Gram-negative bacteria for interspecies and intraspecies competition. The colicin FY is a pore-forming protein which was recently discovered at Masaryk university. Kolicin FY is produced by strain Yersinia frederiksenii Y27601 and is active against other strains of genus Yersinia. By comparison of aminoacid sequences of C-terminal domains of selected colicins it was proved, that colicin FY is closely related to colicin Ib (Bosák et al., 2012). In this work I was trying to create brief and integrated summary about the group of colicins from the perspective of an outer membrane traslocation mechanism, overcoming the periplasmic space up to isertion of C-terminal colicin domain into the inner membrane phospholipid bilayer. Other aim of my work was to generally summarize pore properties of known colicins and compare them with recently measured characteristics of colicin FY. Keywords: colicin, Yersinia, planar lipid membranes, membrane pore
|
|
Analysis of role of the EU outermost regions within their country and within their development funding from EU Structural funds
Vaculík, Jan ; Pělucha, Martin (advisor) ; Kouřilová, Jana (referee)
The aim of the thesis is to identify basic characteristics related to position of the outermost regions of the member states of the EU within EU development policies. These regions are evaluated from the point of view including allocated funding within Structural Funds (SF) and European Structural and Investments Funds during the programming periods of 2000-2006, 2007-2013, and 2014-2020, content of the operational programmes, and basic economic indicators. The outermost regions shows lower values of GDP per capita than European regions of the same country while showing higher allocated funding per capita than the European regions of the same country. The outermost regions also shows constantly growing GDP per capita at least from 2000 while the SF and ESIF allocated funding for the regions decreases. These findings are predictable. Interesting finding is that while the regional GDP of the outermost regions increases investments efforts do not shift towards soft projects. The investments efforts show steadily hard project implementation activities and increasing ratio of environmental projects, which are mostly hard projects. This finding creates space for improving concept of more developed regions focusing of soft projects and less developed regions focusing on hard projects.
|
|
Support software for projection of burglar alarm systems
Fikejs, Jan ; Pust, Radim (referee) ; Burda, Karel (advisor)
This graduation thesis deals with a software design of burglar alarm. The software has been developed in compliance with the applicable standards and regulations governing burglar alarm designs and on the basis of practical experience with designing and implementing electronic security systems. The software is written in C# and uses .NET platform. On the ground of that, this software can be run on any computer with the Windows operation system. Any ground plan picture file can be used as the underlying project map on which all the object security system can be built. It makes it possible to produce both wire and wireless electronic security systems. The software includes an editable database of components and conductors used in the electronic security alarms. The database components can be created, edited and deleted through the software. The database has been saved in format XML. The software also includes a folder of picture files containing photographs of the components and schematic symbols used in the software. You use a mouse to drag and drop individual components into the ground plan picture, where they are well arranged in a tree structure. The components can be interconnected by a conductor, which enables creation of a precise design of the electronic security system of the object. The software output includes drawings, bills of material and pricing. As for the space components, you can graphically display their range and thus visually confirm the design. The software includes automatic design verification. There, you can verify whether the right components have been used and whether the designed conductor lengths are acceptable, whether they correspond with the system load, and whether the voltage drops on the conductors do not exceed the permitted limit. The software has been developed for all electronic security system designers and for engineers attending to these problems.
|
|
Parametric study of usability of selected surveying equipment for monitoring of mine workings stability in undermined areas
Kajzar, Vlastimil ; Kukutsch, Radovan ; Koníček, Petr ; Waclawik, Petr ; Šňupárek, Richard
Although the deformation measurements are in mining practice routine activities, the development of information and surveying technology shows, that it is possible to approach this problematics in a new way. One of the options is the application of terrestrial 3D laser scanning technology, which can be successfully used both for purposes of monitoring - deformations of objects on undermined area and mine workings at all.\nSubmited parametric study presents the use of laser technology in the research activities of the Institute of Geonics, v.v.i., within the ICT-PU project. This study deals with technical and theoretical aspects of laser scanning, which verification in situ has been a precondition for the subsequent successful application of this technology both on the surface and in the mining environment. The main scope of the study is dedicated to the deployment of selected technology in solving specific tasks. In the undermined areas were achieved knowledge used in solving the problems of monitoring the stability of slopes and rock faces of mining chasm. In the underground mine workings, this technology has been successfully deployed for the purposes of the spatial deformation monitoring of selected longwall corridor at mine Karvina and also for the long-term monitoring of coal pillars in Room and Pillar pilot project at ČSM coal mine.\nAt the end of a parametric study is special space devoted to the limiting factors of 3D laser scanning and also to the summary of best practices of scanning in such highly exposed conditions.\n
Fulltext: content.csg -  PDF
Plný tet: UGN_0472640 - PDF
|
|
Business plan: Flats for rent to foreign tourists
Pospíšilová, Kateřina ; Malec, Karel (advisor) ; Michal, Michal (referee)
This diploma thesis Business plan: Flats for rent to foreign tourists shows the reader the solution of business plan and project management in the real world. Theoretical part of this thesis focuses on the basic structure of a business plan, financial part of this diploma thesis and shortly describes the legal issues of rent the flat in the Czech Republic. Everything is applied in the practical part of this thesis, where the project is described, after that analysis of the inner and outer environment are made. The next chapter describes in detail the conditions for the implementation of marketing strategy. The last chapter of this thesis is devoted to financial plan, in which are calculated few scenarios of the business idea and possible risks of this project. The processing of the business plan is focused on practical application and is designed as instructions on how to start a business in this subject.
|
|
Enlightened Actor
Hajdyla, Jiří ; Krofta, Josef (advisor) ; Tichý, Zdeněk (referee)
I am convinced that the theatre phenomenon is closely linked with light and its theatre performance characteristics. I am convinced that the first catharsis in the theatre history was the moment when a spectator experienced an awe while looking at the sunset and realizing his smallness. I am convinced that the wholeness of the creation of our world including its smallest details is based on theatre principles. Shouldn't theatre be the mirror of life? Is not man created as an image of God, according to the Bible?
Isn't nature with all its action and principles an image ? a mirror ? of something hidden, great, but intimate to us? In this respect, I would like to name the light as the agent of all these pictures. Light is a kind of informer of hidden things for the man ? things that man cannot see but the light tells him about them. The world is one great light theatre. It is a God's theatre in which we as well as all things around us are the theatre props and where the light enters as God's actor. For this reason, I as an actor see light as my colleague from whom I can learn a lot. Recognizing the possibilities of light in a theatre performance is a prerequisite for becoming an enlightened actor, an actor who desires to draw from the light, to be the light and to manage the stage space similarly to the light?
|
|
The analysis of BI tools in Oracle's environment
Nisznanský, Petr ; Pour, Jan (advisor) ; Derfler, Václav (referee)
Hlavním cílem diplomové práce (DP) je provedení analýzy prostředí a jednotlivých nástrojů na podporu Business Intelligence (BI) na platformě Oracle. Analýza zahrnuje komplexní proces BI řešení od instalace potřebných programových prostředků (databáze, BI balíky, dokumentace atd.) až po zprovoznění praktické demonstrační aplikace a zhodnocení celé platformy. Práce se skládá ze čtyřech hlavních částí. V první části uvádím čtenáře do problematiky BI. V druhé části analyzuji globální charakteristiky prostředí Oracle BI a porovnávám je s SQL Serverem. Třetí část obsahuje analýzu a komparaci systému Oracle BI se systémem SQL Server ve třech oblastech (oblasti zahrnují: extrakci ? transformaci ? natažení dat, analytické zpracování dat a reporting) včetně vyhodnocení uvedených oblastí podle několika kritérií. V jednotlivých oblastech zjišťuji zejména dílčí architektury, používané nástroje a jejich funkcionalitu. Poslední část doplňuje stručnou analýzu světového trhu OLAP technologií.
|
|
Comparison of the institute of subsistence minimum in Czech and Slovak Republic from 1993 to 2015
Feurich, Marek ; Kubelková, Karina (advisor) ; Bartůsková, Lucia (referee)
After the split of the Czechoslovak Federal Republic (CSFR) to the Czech and Slovak Republics in 1993, both countries retain most ČSFR laws, including law no. 463/1991 Sb., o životním minimu. So the starting position was the same for both countries. A number of modifications of the legislative environment, which happened over the years in both countries, provides a suitable space for the realization of comparative analysis. The aim of this thesis is to compare the institute of subsistence minimum (SM) in the Czech and Slovak Republic between 1993-2015, and prove the assumptions that the institute of SM always held in both countries the same function, was highly motivational to reintegrate the unemployed into the workforce, and the greater amount of SM has always meant a higher income for people in material need in particular country. But the conducted comparative analysis does not confirm the assumptions.
|
|
Satisfaction of women in childbed with nursing care on obstetric auditorium
MAŠKOVÁ, Jitka
The nursing care has in the care for health unreplaceable position. The attribute of the present nursing are individualized care and an independent working of the obstetricians centred on the prevention and on the support of the patients health. The satisfying and the dissatisfying of the patients needs reverberates in their consciousness as subjectively felt content or discontent with the care. The effort of the obstetricians has been the focus on the client. The new philosophy of the health services is to meet patients wishes and achieve therethrough their contentment. The patient{\crq}s satisfaction with the nursing care is an important information which predicate about the functioning of the individual departments in the health care institutions. {\clqq} The patient{\crq}s notifications is an valuable advice as well as an important motivating step to the improvement of the care quality.{\crqq} The nursing sees the patient with all the negative as well the positive sides and therethrough the patient{\crq}s contentment is understood as the priority objective wich cannot be marginalized. The satisfied patients have more confidence in the physicians in the nurses. They also much better cooperate during the labour. The objective of this thesis has been to state if the patients are satisfied with the nursing care on the labour ward. The supposal saying that ``The patients are satisfied with the nursing care on the labour{\crqq} ward has been stated. The supposal should be confirmed or disproved on the basis of the executed research. Hereat has been chosen the quantitative research in the questionnaire form. The question forms have been given to the mothers after the physiological labour on the confinement department in the hospital in České Budějovice, Tábor and Jindřichův Hradec. For research it has been used the set of 145 properly filed questionnaire forms. The research has proved that from the total number of questioned mothers 145 (100 %) the number of 142 mothers (97,9 %) were satisfied ewith the nursing care on the labour ward. The supposal has been confirmed by the research, the patients are satisfied with nursing care on the labour ward. The thesis shall be used within the tuition in the University of South Bohemia, published in the specialized publications and on the internet. An absolute majority of the patients has been satisfied with the nursing care on the labour ward. It is very pleasant conclusion of this thesis. In formed times to the patient has been often dictated what should or should not be done and therethrough the possible effect on the labour has been limited. Present is many respects different. It is more disposed for the changes in the nursing and puglic health in general. There is bigger space for the cooperation between the obstretricians group and the patient. It creates the safe enviroment in which both the patients and the nursing taff feel considerably better.
|
guest ::
