|
|
Hra založená na rozšířené realitě pro platformu iOS
Kocur, Aleš
This thesis discusses an augmented reality and its integration in games for iOS platform. It outlines different kinds of approaches used in currently popular augmented reality games, namely their concepts and their benefits over usual games (without usage of the augmented reality). It describes frameworks that can be used to develop applications with an augmented reality for iOS and comparison of their features and suitability to be the foundation of an augmented reality game. The key section describes design of my own game which aims to avoid critical drawbacks found by observing existing games, as well as implementation based on the most suitable framework.
|
|
|
Využití rozšířené reality pro účely marketingu
Zelinka, Michal
This thesis reviews state-of-the-art augmented reality applications within the marketing area as well as provides own example of such application. It outlines usage and key benefits of present approaches in the marketing discipline. An experimental application is proposed as a presentation tool that lies within the field of marketing. This application is thoroughly described from the architectural point-of-view as well as from the implementation perspective. The final part of the thesis provides brief evaluation of the application and suggestions on development of similar applications.
|
|
|
Optimalizace markerů pro aplikace rozšířené reality
Kabelka, Petr
This thesis is focused on the libraries and frameworks for augmented reality. Part of this work is empirical testing for evaluation and comparison of the libraries with each other. The rest of the work is optimization of the markers for detection. The results are compared with previous values.
|
|
|
Implementace animací do aplikace pro rozšířenou realitu
Horečný, Oliver
This bachelor thesis deals with the creation of application which allows the user to create animations of 3D objects. Then it looks at the implementation of these animations to the application with augmented reality. First part of the thesis defines individual types of animations, an augmented reality and 3D Irrlicht engine. Next part contains the proposal and realisation of animations creation by Irrlicht engine. The rest of the work deals with the implementation of animations to the application with augmented reality. Conclusion reviews the contribution of the bachelor thesis.
|
|
|
Analysis of the use of new technologies for visual communication and their social impact
Kadlecová, Petra ; Sigmund, Tomáš (advisor) ; Truhlář, Filip (referee)
The work focuses on the analysis of new technologies, which are used in visual communication. This is especially the description, characterization and their use. Another section focuses on social trends that permeate contemporary Western society, and their relationship with new technologies in the field of visual communication. It deals therefore also examines the social changes and changes in the perception of individual development and dissemination of new technologies causes. Describes the important role of visual communication in today's world and the changes in society due to widespread use of modern technology. The aim is to make the analysis and therefore a comprehensive overview of new technologies and their use in the field of visual communication. Finally, the work seeks to estimate the next direction of new technologies in the field of visual communication and create a prediction of further development in the future.
|
|
|
Augmented reality
Jecha, Jakub ; Jandoš, Jaroslav (advisor) ; Pour, Jan (referee)
This thesis is focused on a technology called Augmented reality, especially on its use in marketing. The main objective of the thesis is to define why this technology is a suitable tool for marketing and to assess its use in real conditions. This is achieved by defining specific devices and use cases of this technology in practice, whereas evaluation of its use in real enviroment is based on statistics. The contribution of the thesis is objective evaluation of this technology and provision of data, sufficient to make a decision by individual or company, whether to use the technology in marketing or not. In first part of the thesis, emphasis is put on accurate evaluation of the technology, both from theoretical and practical point of view. The effort is to provide enough specific examples and statistics data to a reader. Second part is dedicated to testing of specific applications, which use augmented reality as a marketing tool.
|
|
|
Augmented Reality and its application in marketing
Veselý, Jan ; Procházková, Markéta (advisor) ; Hříbal, Petr (referee)
The goal of this Bachelor's Thesis called "Augmented Reality and its application in marketing" is to describe and show a relatively new and still not very common way of marketing. The Bachelor's Thesis is divided into two main parts. The first one -- theoretical part contains a general description of augmented reality, history and development of this technology. Then will be explain how exactly augmented reality works and all its applications. But in this Bachelor's Thesis the most important is application in marketing that I give my whole attention to. I also focus on perception of augmented reality as a new marketing trend as opposed to traditional marketing instruments -- which is part of my questionnaire survey in the second -- practical part of the Bachelor's Thesis. In the practical part there is my own proposal to the use of Augmented Reality in promotion of concrete company in trade fair. In the end I think about the future of augmented reality. If it remains on the edge of marketing instruments or if it becomes one of the main support of marketing departments.
|
|
|
Orientation of consumer competitions of the brand Gambrinus
Blažková, Tereza ; Koudelka, Jan (advisor) ; Bémová, Radka (referee)
The aim of this thesis is to determine the potential and direction of consumer competitions of the brand Gambrinus 11 ° XCLNT at their target groups and also to design "optimal" consumer competition that could raise awareness of the brand, improve its image, and thereby increase its sales. The first part of this thesis describes the consumer competition as a part of marketing communication and reveals the importance of sales promotion as such. Then there are introduced types of consumer competitions and the all chapter is closed by the description of the procedure for preparation of consumer competitions. The fourth chapter contains the rules of competitions and treatment by the Code of Communication Agencies (AKA) and by the Code of Ethics and the Responsible Brewers Initiative (RBI). The thesis contains also theoretical marketing research process and the procedure for its implementation. The theoretical part closes the introduction of the company Pilsner Urquell and of the brand Gambrinus XCLNT 11 °. The practical part consists of secondary and primary research in the form of online questionnaire, for the evaluation and subsequent segmentation is used SPSS program. For the selected segment is designed "optimal retail competition," whose attractiveness is examined in the focus group. The conclusion summarizes the suitability and weakness of this communication channelf or Gambrinus 11 ° XCLNT.
|
|
|
Marketing a rozšířená realita
Zelený, Martin ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
The main goal of this diploma thesis is to identify the usage of augmented reality in contemporary marketing practice and the expectations of marketers for the future use. This will be achieved by conducting a quantitative and qualitative research among existing creative and advertising companies. Secondary goal is introducing the concept of augmented reality from the theoretical point of view and also description of potential utilization based on known examples. The tools for the practical part are an online questionnaire and personal interviews.
|
|
| |
guest ::
