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Analysis of the logistics processes in the wine distribution
Slavkovský, Matúš ; Jirsák, Petr (advisor) ; Mervart, Michal (referee)
Master's thesis is referring the importance of logistics in the retail business and the importance of reducing logistics costs. It includes so theoretical knowledge as well as the analysis of the relevant markets, which are producing and consuming wine in the largest quantities. Thesis is focused on analysis of the logistical processes and costs of an e-shop. Based on this analysis measures to improve the logistics of the process of the company are proposed. The goal of the Master's thesis is to highlight the need to reduce the warehouse costs, improve internal information system and the improvement of communication in the relationship supplier-customer.
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Statistical analysis of the consumption of table wine in the Czech Republic with a specific focus on boxed wine
Procházková, Romana ; Šimpach, Ondřej (advisor) ; Jeřábková, Věra (referee)
The aim of this work is a statistical analysis of the consumption of table wine in the Czech Republic with a specific focus on boxed wine. The work is divided into three parts. The first section describes the basic theoretical concepts and statistical methods used in the practical part of this work. The second part analyzes the respondents' answers to survey questions of MML-TGI (Market & Media & Lifestyle -- Target Group Index). The third part is focused on the analysis of time series - the evolution of prices of table wines. The conclusion summarizes the results of this work. Based on the polynomial regression approach the time series of average prices for individual types of table wine are aligned, and they are clearly shown in the graphs.
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Participation at exhibitions and fairs as a factor in brand building
Andronic, Valerie ; Halík, Jaroslav (advisor) ; Kuzmitskaja, Maria (referee)
Moldova is known for its wines, which enjoy great popularity not only in its own country, but in all CIS countries too. The wine trade is the heart of the Moldovian economy and the main export article of the country. That is why I have decided to write about wines and focus on exhibitions and fairs. Exhibitions and fairs are, in my opinion, a quite neglected item in comparison with traditional methods of propagation - advertising, PR, sponsorship, etc. My diploma work among other things will help to eliminate this gap. The main objective of my work is the analysis of the wine trade fair ExpoVin Moldova, followed by recommendations to improve the activities of the event. The central hypothesis of my work will be the following assertion: ExpoVin Moldova provides absolutely excellent opportunity for collaboration for producer of wines, government and retailers of wine. Therefore, I will try either to confirm or reject this hypothesis.
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Tourism development strategy - case study Velké Bílovice
Vopatová, Tereza ; Damborský, Milan (advisor) ; Kouřilová, Jana (referee)
Bachelor's thesis establishes a strategy for tourism development of the village of Velké Bílovice. Create startegie tourism development was the objective of this thesis. Jihomoravská village Velké Bílovice has great potential in vineculture, culture and traditions. These areas are given in the strategy of tourism development emphasis to community well in the competition with others in the field of tourism. Strategy of development is build on the theoretical background of the first part. Content development strategy is a description of the village, a SWOT analysis of tourism, vision, goals and catalog of projects. All parts are connected and form a coherent strategy for tourism development of the village Velké Bílovice.
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Wine in gastronomy and tourism in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The thesis deals with wine as with the target of travelling in Slovakia and it focusses also on the position of this beverage in Slovak gastronomy. The work is divided into three main parts. The first one is dedicated to wine in connection with culture, gastronomy and tourism. The second part of the thesis is focussed on the current situation of viniculture in Slovakia and the last part describes the current position of enotourism and analyses the potential of wine in tourism and gastronomy of this country.
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The international trade in wine
Portová, Petra ; Taušer, Josef (advisor) ; Bolotov, Ilya (referee)
The thesis is dedicated to the international trade in wine and focuses on role of the European Union in this trade. In the first chapter the trade in wine is analyzed in the global scale using analyses of import, export, production and consumption of wine. The second chapter describes international organizations dealing with trade in wine or influencing it. The third and the fourth chapter deal with organization of the wine market in the EU, the position of the EU on the global wine market and the trade relations of the EU in the wine sector.
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International trade in wine
Filipová, Šárka ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The first chapter talks about general aspects of wine, its typology and historical development of production and trade in wine but also about specific aspects of wine marketing. The second chapter is devoted to analyzing main producers, importers and exporters of wine together with contemporary trends in wine sector. The last chapter compares the EU's and Australia's trading policy, dealing with the Agreement between the EU and Australia on trade in wine and in the end is dedicated to the issue of the geographical indications at the WTO.
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Wine Appraisal
Oslanec, Roman ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This thesis introduces wine as a trade item, that as other tangible assets, possess its objective value which is determined by various quality indicators.It introduces and analyzes particular quality indicators of wine and based on them it points out to the value or price of wine. Because wine is classified in different way in different countries, the thesis focuses mainly on wine regions such as Slovakia, Czech Republic and France. Based on the wine appelation approach it focues on particular quality classification in the regions. In the end, the thesis deals with the wine appraisal that is based on the before mentioned quality and value indicators while it facilitates the comparable and financial return method.
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