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World distribution chain, and their influence in shaping the retailing in the region
ZÁMEČNÍKOVÁ, Zuzana
The aim of this thesis is about issue of detail chain in South Bohemia. It examines their history, development, contemporary situation and next their influence on retail trade in region. Here we find some interesting observation of sector of retail trade sale in South Bohemia. The essay show how it is difficult to be retail businessman and keep own part on local trade. In practical part this fact proves marketing research which was dedicated to this problem.
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The purpose of private labels
Deáková, Olga ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main aim of my graduation thesis is to analyse current situation of private labels in the czech market and to propose possible improvements. In the theoretical part I introduce labels in general, historical facts and modern trends. Then I concentrate on private labels and explain their meaning. In the methodical part I start with analyzing a supply of retail chains in the czech market and then I focus on a private label policy of a particular retail chain. Subsequently I present results of two researches and suggest enhancement for retail chains to improve their strategies for the future.
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Analysis and comparison of retail in Czech republic
Drtina, Jakub ; Bártová, Hilda (advisor) ; Pěknic, Štěpán (referee)
The problematic of Czech retail is still a discussed topic. In the introduction, retail formats are introduced, their historical development in the Czech market, departures and arrivals of the retailers and expected development in the coming years. The economic and psychological perspective is introduced in the theoretical section related to hypermarkets. A practical analysis presents surveyed retailers, their formation, development and strategy. Also there is a chapter regarding the commercial centers and their importance for the retail market. The practical study focuses on the importance of brands, market position and finding loyal customers. The second part deals with price monitoring and identifying the chain that has consistently the lowest prices on the market. The final aspect of the research focuses on the analysis of customer preferences, identifying the strengths and weaknesses of chain stores, suggestions and recommendations on how to get closer to the customer.
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Marketing of retail chains
Žižková, Veronika ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
This bachelors thesis deals with marketing of selected retail chains. The first part is a theoretical view on business marketing. The second part focuses on the Czech retail chains, their current status, and a forecast of future development is also included. The bachelors thesis also includes a research that is made in Roudnice nad Labem based on a questionnaire created by me. The main objectives are to determine how customers evaluate the local chain stores and what are the criteria of those customers for choosing a store.
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The sale´s analysis of organic food within retail chains - regional aspects
MEDEK, Josef
The principle aim of the diploma thesis is to analyze sale of organic food within selected retail chains. Specifically, it is determination of the sale strategy, assortment structure, conditions and culture of the organic food sale. The thesis comprises a part of the MSM 0652104020 research project of the College of Economic of the South Bohemian University.
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Key Account Management
Dvořák, Dalibor ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of the diploma thesis is to identify main activities and responsibilities of key account managers - based on example of Imperial Tobacco CR, s.r.o. company. The theoretical part describes the development of the Czech Retail market from 1989 till 2007. It is focused on international retail chains and it's entrance in the Czech market. Also main trends and possible future development are identified. The practical part provide with detailed characteristics of the Czech tobacco market as well as Imperial Tobacco CR, s.r.o. company - a representative of suppliers. Crucial part is the analysys of activities and responsibilities of Imperial Tobacco's key account managers. The authenticity is guaranteed by real business examples, situations and relationships.
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Comparison of selected supermarket chains in Czech Republic
Pelcová, Jana ; Khelerová, Vladimíra (advisor) ; Turnerová, Lenka (referee)
The goal of this bachelor work is to compare selected supermarket chains in Czech Republic from the given perspective. The main pursuit of this work is to set pros and cons of each chain and to compare their action and influence on the czech market. It focuses on the history and the progress of retail chains from the WWI until present. Then this work distinguishes these four chains, Tesco, Kaufland, Billa and ESO MARKET and in the last part it tries to compare four concrete branch stores of these companies.
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Key Account Management
Dvořák, Dalibor ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Práce monitoruje rozvoj českého maloobchodního trhu od roku 1989 do roku 2006. Zaměřuje se na vstup mezinárodních obchodních řetězců do České republiky a na s ním spojený vznik a rozvoj Key Account Managementu. Stěžejní je analýza činností Key Account oddělení tabákové společnosti Imperial Tobacco CR. Nezbytným předpokladem je také identifikace a charakteristika českého tabákového trhu.
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Comsumer behaviour of the Czech consumer
Cimrmanová, Jana ; Bursíková, Marcela (advisor) ; Koudelka, Jan (referee)
Práce se zaobírá nákupním chováním českého spotřebitele, definuje rámec nákupního chování a vlivy, které ovlivňují nákupní chování spotřebitelů. Dále obsahuje vysvětlení kupního rozhodovacího procesu a jeho etap. Praktická část popisuje současnou všeobecnou situaci v České republice, zabývá se maloobchodními řetězci a odhaluje postoje a chování specifické právě pro české spotřebitele. Tato část navíc obsahuje zpracování výsledků průzkumu Market&Media&Lifestyle společnosti Median z roku 2004 a postihuje odlišnosti nákupního chování mužů a žen a rozdíly v nákupním chování mezi věkovými kategoriemi.
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