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Conception of the lifelong learning
Popelková, Lucie ; Neusarová, Jana (referee) ; Šerák, Michal (advisor)
Main aim of my bachelor thesis is to give a comprehensive explanation of the field of lifelong learning, to clarify its transformations during important historical periods and to cover all its aspects. Although learning during whole life is a natural accompaniment of human evolution, it is not possible to let it out of public interests. In most cases, it is all about accidental, unintentional, unsystematic and aimless learning. Provided the system of lifelong learning would be created, which comprises formal education, non-formal and informal learning, is accessible to everyone, the whole process would be more effective and lifelong learning become a device to cope with changes in humans' lives and to cope with problems of society. This is the cause why I concentrate on explanation of this system and its priorities. Since the situation in lifelong learning is connected with the degree of economic development of each state, I do not leave out the present situation in the Czech Republic. Finally, I put a question of real impacts of implementation of lifelong learning. Are his proponents really true and is it surely a device to bear individual's destiny? Or are right those of its opponents, who claim lifelong learning will make inequalities higher? There are people who have reached high degree of education and...

Psychology of pricing
Bimaj, Arjola ; Král, Petr (advisor) ; Olšanová, Květa (referee)
Price is the element of the marketing mix that has direct effect in the profits of a company. The right price can boost the profit and the wrong price can significantly shrink it. Thus, the businesses need to set the right price in order to maximize their revenues. However, the newest factors in the economic field, the continuous changes in the environment and the current financial situation in the world has eroded the pricing power and forces the managers to look in every direction in order to be able and keep up with the changes. Therefore, the aim of the thesis is to study the psychology of pricing related to the factors that affect the consumers' psychology and behavior when it comes to purchasing decision. The information will be then useful inputs for the companies in order to understand these factors and use them to set the most suitable pricing method for their product.

The manufacturing of shallow drawing part by rubber
Klepáč, Patrik ; Špaček, Jindřich (referee) ; Podaný, Kamil (advisor)
An object of this master thesis is the proposal of variants solving a manufacturing of required part and the selection right technology for single part production of required part from stainless steel 17240 (DIN 1.4301). At the first part of this thesis is briefly reviewed conventional forming and at rest of this thesis is closely reviewed the technology using the elastic tools (rubber, urethane), hydroforming technology and design of proper tool for required part. At the end of this work will be release economics estimation of fine technology and designed tool.

Obstacles associated with the establishment of an independent Palestinian state.
Karráa, Elia ; Eichler, Jan (advisor) ; Dubský, Zbyněk (referee)
This work addresses the problems and difficulties with which the Palestinians will have to deal in order to establish a functional and independent Palestinian state, which would become a full-fledged and reliable member of the international community. The aim of this work is to provide the reader with enough examples of problems that must be overcome and ultimately assess the current situation and its impact on future negotiations.The main finding is that the long-lasting occupation of the West Bank and the Gaza Strip caused that today is the emergence of a sovereign state, which would be absolutely independent on Israel a mere theory and in practice for both nations would be easier to create binational state entity in which all citizens would possess the same rights and duties to the society. Results of this study provide quick and detailed overview of the internal situation of the Palestinian Authority, the economic situation of the Palestinians and the international political context of the Israeli-Palestinian conflict. Problems and obstacles associated with the establishment of an independent Palestinian state

Trade Marks and Their Practical Use in Economic Competition
Vančura, Jan ; Horáček, Vít (advisor) ; Plíva, Stanislav (referee)
61\dokument1\23 December 2011 Abstract The purpose of this thesis is to outline the legal institution of trade marks in the current positive law - i.e. de lege lata, to introduce the rights and obligations granted and imposed by this legislation and to portray the actual usage of these in economic competition, with focus on their enforcement by suit of law in case of the infringement of these rights and obligations by third parties (most commonly competitors). This thesis contains direct citations and certain acquired professional opinions, the source of each of which is denoted in an appended footnote. The first chapter of this thesis is a theoretical introduction, comprising of the definition of trade marks, the national, community and international legal regulation of trade marks and a brief history of trademarks. The second chapter of this thesis is a description of the registration procedure, which is a precondition for the creation of the right to legal protection of trade marks, including the protection against unlawfully registered trade marks. The third chapter, which is the core of this thesis, discusses the uses and functions of trade marks, especially their uses in economic competition, their utility from the consumer's perspective and their impact on the market economy. This chapter also...

Daňový systém Spojených států
Mikhalkina, Ekaterina ; Izák, Vratislav (advisor) ; Blažek, Petr (referee)
The content of this thesis is the evaluation of the United States' tax system. The paper describes particular taxes, its influence on the government budget and the tax policy in the states. The work includes an international comparison of various tax systems among OECD countries, Japan and the U.S. The first part observes general economic indicators of the U.S. The second part describes the historical development of particular taxes since the U.S. Declaration of Independence. The third part is dedicated to tax legislation, description of main taxes, its structures and concepts where all taxes are divided for the simplicity into direct, indirect, property and others taxes. The next part reflects framework for tax analysis. And the last part of the thesis consists of basic comparison between the United States, Japan and OECD counties. The analysis in the last chapter is applicable for the last decade. The conclusion presents main results of analysis and description performed in the work.

Conservatism and liberalism - an outdated concept?
Pour, Marek ; Vranka, Marek (advisor) ; Lukavský, Jiří (referee)
Conservatism and liberalism in american psychological reasearch is mostly described as unidimensional scale which clearly divides ideology into two opposite ideological standpoints. However, current relevant studies show that unidimensional approach to study ideology is overly simplified. Linking ideological orientation and personal traits seem to bring about contradicting results. In a similar way, relevant psychological instruments for measuring conservatism seem to measure two relatively independent aspects of conservatism. It is apparent mostly from large population studies, that ideological orientation is more complex than it may appear. Specific agendas stemming from their respective ideological directions are for a large part of population relatively uncorrelated with their overall ideological self- identification. Multidimensional models of conservatism and liberalism using at least social and economic agenda therefore seem as a more useful way to describe political orientation for most of the population. Empirical part of the study proposes a partial replication of two relevant studies to test a thesis of similar multidimensionality of the left-right ideological orientation scale in czech population. This could at the same time provide a relevant american-czech comparison.

Naming rights of stadiums and arenas
Hovorka, Jakub ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
My diploma thesis deals with one of the incomes of sports arenas and stadiums, which is known as naming rights. This term means the cooperation between the owner of sports facilities with private companies, which pay the fee for hiring the name of stadium or arena. In the first part I explain what the naming rights are and I refer also about other stadium's and arena's incomes. In further chapters I analyze the top football and hockey leagues in sports and economically developed countries all over the world. The survey follows. It covers the naming rights situation in the Czech Republic. Based on the results of the survey I compare naming rights in the Czech Republic and in the analyzed countries.

Residential building Hostivar - construction and technological preparation of construction
Hanáček, Patrik ; Řihák, Pavel (referee) ; Šlanhof, Jiří (advisor)
The theme of the diploma thesis is elaboration of selected parts of the construction technology project in building block of flats Hostivař. Content of this project is technological solution for realization of this project. It means working on time planning of construction, right using of human, material and machinery sources and controlling system for selected part of the building. In attachment of the diploma thesis, there are also drawings of building site equipment for different construction phases. The goal of the diploma thesis is design right and economical procedure for realization of the building, comply with the safety, quality and ecology conditions.

Economic Aspects of Film and Video Production
Drachovská, Zuzana ; Truhlář, Filip (advisor) ; Khabirova, Maja (referee)
The paper is focused on economic aspects of film production. It can be used as a source of knowledge about film financing and understanding where money for realization of movies are taken. The description of grants together with institutions which these money donate and conditions under which the donation can be implemented are also part of this paper. Basically all the production requirements and principles are covered throughout the whole paper. For easier way of understanding the whole topic the text also presents each step of preparation, realization and also postproduction of projects in general. Methods for project management applied on the specific one which is a film in this case are also submitted. To complete the whole theme the laws influencing the author rights are mentioned as well.