|
Indices of Advertising Virality
Konvalinková, Monika ; Linhart, Zdeněk (advisor) ; Jeřábek, Zbyněk (referee)
This Bachelor's thesis measures the change in the attitude to and memorability rate of a product or a service promoted with humorous advertising in comparison with informative advertising. In the theoretic part are defined terms such as advertising, humour in advertising, attitudes and memory. In the practical part I investigate the change in the attitude and rate of remembering comparing two commercials using a questionnaire survey. These commercials are: a humorous commercial from T-mobile and an informative commercial from O2, i.e. commercials from competitors promoting similar services focusing on the same sort of customers. This survey is aimed at students. The research results are subsequently used for improving commercials defining possible deficiencies of both spots in terms of memorability of the brand and service.
|
|
Analysis of sheep utility attributes in ecological and conventional flocks in the Czech Republic
Linhartová, Iveta ; Ptáček, Martin (advisor) ; Jan, Jan (referee)
The goal of this diploma thesis was to perform an analysis of sheep breeding of Suffolk breed in basic reproductive performance and meat production traits aspects. The information for rating these aspects was used from two farms. The first of them used conventional way of breeding (ZVOZD Horácko, družstvo) and the second one used ecological way (EkofarmaKosařůvmlýn, s.r.o.).
Fertilization, fertility, intensity and rearing belong among monitored reproductive indicators. These reproductive indicators are expressed in percentages. Regarding meat production traits rating in this thesis we compared influences of year of lambing, farming method, birth month, sex, litter size and age of dam. All these influences were judge according to birth weight (kg), weight at the age of 100 days (kg), average growth (g), depth of the longest dorsal muscle (mm) and according to depth of subcutaneous fat (mm). Reproductive performance and meat production were monitored in years 2011, 2012, 2013, 2014 and 2015.
In terms of reproductive performance with a few exceptions it was true that ZVOZD Horácko, družstvo reached the best values, and in most cases better than the national average. For example in terms of intensity values in 2012 ZVOZD Horácko, družstvo had 35,9% better results compared to national average. In the same year this farm reached 48,1% higher values of percentage rearing compared to national average. Ekofarma Kosařův mlýn, s.r.o. showed worse performances, however it was in most cases better than national average. In terms of intensity in 2011 Ekofarma Kosařův mlýn, s.r.o. had the same results as the ZVOZD Horácko, družstvo. Meat production properties were supported by statistical calculations and all of them were conclusive at least at the level of significance P < 0,05 in all cases except month of birth effect on birth weight. The best results of meat production in terms of effect of lambing had the year 2012, when the birth weight was one of the highest and the other properties (weight at the age of 100 days, average growth, depth of the longest dorsal muscle, depth of subcutaneous fat) were by far the highest in the period of 2011-2015. Next we found out that the ecological way of breeding (in this case Ekofarma Kosařůvmlýn, s.r.o.) has better results than the conventional way (ZVOZD Horácko, družstvo).
The effect of birthmonth has the significant influence on the indicators of meat production and the lambs born in April had the best results. In the case of sex rams are better. Litter size has very important influence on meat production the more lambs per one mother, the lower
birth weights, the lower weights until the period of weaning, the lower weights at the age of 100 days. It is affected by milkiness of the mother. Moreover, the age of mothers also play a significant role. In our research the highest birth weights had lambs of one year old mothers and all other indicators were the highest in the case of three year old dams.
|
|
Role of regional product in regional development
Moravová, Petra ; Varvažovská, Pavla (advisor) ; Miloš, Miloš (referee)
The aim of this work is proposal of possibilities how to use regional products for regional development, to strengthen togetherness and cohesion with the given region together with an emphasis on identity and cultural heritage. This work compares regional products in two specific areas of different countries , Klatovsko in the Czech Republic and the Pays du Revermont in France. The work characterizes a particular environment, the role of regional organizations, the definition of quality, certification of origen and labeling local traditional foods. A quantitative and qualitative survey shows that interest in traditional product by consumers is high and obvious connection between the consumer, regional product and particular region. National pride and the importance of protecting of cultural heritage has showed to be one of the priorities of our epoch. The results of this work eneble practical utility. They can be useful information and base for municipality of city on issues of other development of the region and cooperation in various areas within the national and international level.
|
|
Labour costs and benefits in the selected company
Kunová, Martina ; Šišková, Jitka (advisor) ; Helena, Helena (referee)
The thesis titled is focused on the issues of wage costs and employee benefits.
Literary research of the thesis defines basic terms, which are related to labor costs and employee benefits. Within the scope of the term wage costs, the core meaning of wages is captured, both in terms of wages of the employees, as well as in terms of the employer. Wages, salaries and bonuses are the basic evaluation of the workload of each employee of the given company.
A payroll system is created within each company, in which the basic ranges of the labor costs for the whole hierarchy of employees is determined. Each employee has his position and job description and these two principles are correctly evaluated. Firm rules are set for the calculation of net earnings, which are determined by a costing calculation and the percentage rate of the social insurance, health insurance and advances on income tax of individuals from employment.
Other possibilities of eligible employees beyond basic gross salary are employee benefits. This is a form of employee motivation in every society. Not only are they of great importance for employees, they are also an appropriate component of tax optimization from the perspective of the employer. In terms of the law on income tax, employee benefits are divided into three groups according to their impact on the tax and contribution advantages. Companies can then use these tax savings for their further development, or alternatively, for the expansion of the provision of employee benefits in society.
The practical part of the thesis is based on the literature search. First, it focuses on the analysis of payroll costs for the period from 2004 to 2014. The calculation of wages is done for three different income groups of employees in the selected organization. It monitors the evolution of net wages and payments of taxes on income of individuals from employment during the reporting period. There are various recognized methods of calculation of wages according to individual changes of the law during the reporting period.
The next step in the practical part of the thesis describes the system of employee benefits in the selected organization. Part of my own work is a survey among the employees of the company on this issue. The obtained data are analyzed and processed into clear graphs. The acquired results are the basis for the creation of proposals and recommendations for changes in the provision of employee benefits for the selected organization.
|
|
Evaluation of growth and fertility in chosen columnar apple-tree varieties
Brázdová, Ludmila ; Zíka, Lukáš (advisor) ; Súkeníková, Tereza (referee)
This paper deals with the evaluation of growth and fertility in selected apple varieties. I will discuss the range of columnar apple trees, which represent a further step in the development of growing shapes. Eleven different varieties grafted onto two different rootstocks was assessed. Planting was establish in the spring of 2013, the clamp 3 x 0,8 m. The trees were planted as a two-year vaccinees.
The aim of the study was to evaluate and compare the increase in trunk diameter, the intensity of growth and yield of selected columnar apple varieties, before and after the end of their vegetation. It was necessary to evaluate the cross-sectional area strain in (cm2), increase in cross-sectional area strain in (cm2), average fruit weight (g), crown height (m), absolute yield (kg) per tree, specific yield on (cm2) cross-sectional area, yield (kg) on increase in area strain, area yield (t / ha) and specific yield on the crown height (kg / m).
In the theoretical part I will deal with the history of apple growing and growing development of various shapes, characteristics of apple trees, their significance and composition. Further I will discuss demands on the growing the apple tree and its treating. At the same time I will mention the major diseases and pests. At the end of this part I will describe harvesting methods and proper storage.
The practical part is focused on the experiment itself and its subsequent evaluation. I will mention the location and characteristics of the habitat where the apple tree grew. I will describe specific columnar varieties and rootstocks used. I will characterize the specific location of the varieties grown and the activities that were implemented during the evaluation period of the experiment.
In conclusion, the results have been evaluated, to which I arrived during the entire measurements. This part contains the observed values displayed in two tables. For a better overview of the data obtained and the results they are displayed graphically. At the end there is a complete summary of the whole work.
For the most of the results it has been proved that a base affects the intensity of growth and yield. The biggest growth area strain (cm2) had a variety 'Cumulus' on rootstock M 26, but on the rootstock M 9 the increase was significantly lower. When assessing absolute yield the highest values were observed in a variety 'Red Spring' on rootstock M 26, followed by the yield of variety 'Slendera' on rootstock M 26. The lowest yield was observed in cultivar 'Cumulus' on M 9. In these cases, we can confirm the influence of rootstock of variety. When evaluating the specific yield on increase strain the highest yield was at varieties 'Red Spring' on M 26, followed by a variety 'Slendera', where the yield was greater on the rootstock M 9. Here it is impossible to unequivocally confirm that the rootstock M 26 has a higher yield than the rootstock M 9.
|
|
Economic analysis of selected towns and villages
Šubrová, Pavlína ; Homolka, Jaroslav (advisor) ; Věra, Věra (referee)
The thesis discusses the problems of the budget management of the town Lazne Belohrad and the township Mlazovice. These are two differently populated municipalities located in Hradec Králové region with many features in common. The thesis monitors the period from 2007 until 2014.
Literary research of the thesis is focused on local public administration and briefly outlines the structure of public administration in the Czech Republic, local government budget and including its structure and generic classification.
The practical part first characterizes the town of Lazne Belohrad and township Mlazovice, including the history, demographics and overall social and economic characteristics. There is a thorough analysis of the revenues and expenditure, including specifically selected indicators related to the economy of the town and township. For the sake of completeness, it is enclosed the results of elaborated anonymous survey which concerns public awareness regarding the finances and economy of the city and township. Based on the conducted analyses, there are proposed options for improving the economic situation of the town of Lazne Belohrad and township Mlazovice.
|
|
An analysis of land fund of Benešov district
Škorvagová, Jana ; Janků, Jaroslava (advisor) ; Jan, Jan (referee)
The thesis deals with the analysis of land in the district Benešov cadaster data. Work has drawn attention to changes in land use and landscape and point out the loss of farmland.
Review of literature deals with land registry and its history, the definition of certain terms such as: landscape, soil and its functions, sustainable development, land resources, the built environment, suburbanization, brownfields etc. Attention is paid to the agricultural land resources and its protection, further breeding and valuation of agricultural land in the Czech Republic.
The work is based on statistical yearbooks cadaster, also briefly describes the method of analysis that has been used, it is a regression analysis. Then there is briefly characterized district Benešov.
It was followed the trend of development land fund for the period from 1966 to 2015. The results showed that the area of farmland, of which mainly arable land and orchards decrease over time and across the acreage of forest land, built-up areas and courtyards, other areas and water areas and gardens are growing process.
|
|
Agreements on the protection of investments between the EU and China
Zamrazil, Jakub ; Balaš, Vladimír (advisor) ; Šturma, Pavel (referee)
The purpose of my thesis is to analyse Bilateral Investment Treaties between the EU and China. The question that passes through the entire work is whether there is indeed a homogeneous relationship in FDI between the EU and China as a whole, or whether the practice is rather different relationship with the EU members with some common and different elements. I have chosen the theme of this thesis because I am interested in investment relations, and China is a very attractive destination for the investment, that has from a European point of view its specific features. The thesis is composed of six chapters. In the chapter one I decided to take historical approach by researching the needs and motivations that inspired and influenced the emergence of the BIT program between the EU and China. From a historical approach to the development of FDI in China is obvious that the policy of FDI in China follows the national interests of China. From the beginning FDI was an unwanted tool for China that did not correspond with national policy, however it provided the necessary capital. Over time, China has changed its approach from receiving investment indiscriminately into the consistent direction of flow of FDI into desired sectors. The second chapter provides an analytical view of the current legal framework...
|
|
Analysis and modeling of the structure and development of mixed forest stands in the Sudety mountains
Vacek, Zdeněk ; Remeš, Jiří (advisor) ; Hlásny, Tomáš (referee)
The thesis deals with analysis and modeling of the structure and development of selected mixed forests in protected areas of the Sudeten system, especially in the Giant Mountains national parks, Protected Landscape Area Broumovsko and Orlické Mountains, but also in other areas of the Czech Republic. This study is composed of a set of six published manuscripts that are covering three thematic ranges: structure of forest stands, regeneration of forest stands and forest modeling. The main objective of this work was to evaluate a vertical, horizontal and species structure, total diversity and development of mixed forest stands in central Sudetes. The partial aim was to analyse production parameters of forest stands, effect of microrelief and game on natural regeneration and assessment of dead wood in the area of interest. Further, the objective of the study was to develop explicit and non-explicit crown width and slenderness quotient models for Norway spruce (Picea abies L.) and European beech (Fagus sylvatica L.) and to predict the development of mixed forest ecosystem using growth simulations and to evaluate parameters and interactions among stand structure, climatic factors and natural regeneration, using especially analysis of variance, correlation matrix, spatial statistic and multivariate analysis. For this purpose a system of permanent research plots was used, which are regularly monitored since 1980 or were newly established. Using mapping technology FieldMap, selected parameters were measured for tree layer, natural regeneration individuals and dead wood. The results showed that the spatial distribution of beech stands in optimum stadium changes with the altitude from the regular pattern through random to aggregated spatial pattern of beech forests near the timberline. The spatial distribution of natural regeneration is highly aggregated, distribution of stumps is random and horizontal structure of the centroids of the crowns is always more regularly distributed than stems due to crown plasticity. Browsing damage of the leading shoot by game is an important limiting factor for height growth of natural regeneration, especially for silver fir (Abies alba Mill.), rowan (Sorbus aucuparia L.) and sycamore maple (Acer pseudoplatanus L.). The study of the influence of microrelief on the growth of beech regeneration showed that the highest average height was found on slope and pits, while the lowest on the mounds. From the effect of climatic factors on the radial growth of trees, it was found that temperature is a limiting factor for growth in mountain areas, respectively that positive effect of temperature decreases with decreasing altitude and conversely the influence of precipitation increases. Finally, spatially explicit models (as opposed to non-explicit) described a larger part of the crown width variations for spruce and beech and of the slenderness quotient for spruce. The largest contribution to the models after breast diameter was dominant height.
|
|
Influence of texture of briquettes from biomass to their mechanical properties
Černá, Iva ; Pecen, Josef (advisor) ; Jan, Jan (referee)
With the rising amount of AD technology utilizers, the issue how to storage, such liquid
material, which digestate is. In recent time, there are some other ways to utilize it, except
fertilizing with liquor, liquid part of digestate. Digestate can be dried and pressed into
briquette or pelleted form. In briquette form is important to understand relations between
properties of individual components because one property can influence another one, which
constituting texture of the material and its reprocessing into the final form of the product.
Thus this study was conducted, to find and/or quantify the relation between the texture of
biomass briquettes and their durability and strength of shape during manipulation, storage
and use. Basic hypothesis of this work is based on open presumption that briquette texture is
dependent on many parameters. Some of those parameters were tested. Namely, composition
of matter, physical properties of digestate briquettes, durability and hardness, size analysis
and other. Digestate has approved as good material for compression with high content of
nutrients. The rate of abrasion varied 7-12% at the beginning decreasing to 3-5%. Shore
testing showed results predicating relation between particle size and hardness. Sieve and
image analysis then showed range of particles ranging size 0.01 mm from 99.5% and 10 mm
from 99.7%, most of them with needle-like shapes. This study suggested the method that
allows analysing particle size distribution in sample and describes other briquette properties,
which can be useful for next research and commercial purposes.
|
guest ::
